Marketing Tech Outlook

Yohei Watanabe, Head of Marketing, Asia Pacific & Japan, Elekta Contributed an article "The Evolving Role of Marketing in Healthcare Technology." "Effective healthcare marketing starts with customer voice, authentic engagement, and evidence-based strategies, ensuring that innovation translates into real-world clinical utility and better patient care." says Yohei Watanabe Read More : https://lnkd.in/ghHuaJDT #HealthcareInnovation #PatientExperience #OncologyMarketing #GlobalHealthcare #CulturalNuances #HealthcareLeadership #TeamCollaboration #InnovationCulture #HealthcareMarketing

Véronique Audet, Director Engineering, MRL RT Application, Elekta Contributed an article "Failing Fast and Slowing Down: A Balancing Act in Medical Device Design and Development" “Automation plays a central role in enhancing efficiency and maintaining quality throughout the entire process, ensuring product stability and reliable environments,” says Véronique Audet. The article will also be featured in the forthcoming special print edition of?Customer Experience Management 2025. Read More: https://lnkd.in/g2k4_pWg #MedicalDevices #ProductDevelopment #Innovation #RegulatoryCompliance #FailFast #AgileMethodology #Automation #HealthcareTechnology #ClinicalDeployment #UserCentricDesign

Enrique Leon, AI and Cloud Enterprise Architect, American Sugar Refining, Inc. Contributed an article "The Psychology Of AI Credibility How and Why People Trust Artificial Intelligence More Than Human Sources" "People trust AI-generated content more than human-made content because they perceive it as objective, consistent, and precise," says Enrique Leon. Read More: https://lnkd.in/gdEmPwWZ #ArtificialIntelligence #AICredibility #ContentTrust #DigitalLiteracy #EthicalAI #MediaLiteracy #CognitiveBias #AIRegulation #UserEmpowerment #AIResearch

Exploring the Latest Innovations in Google Marketing Embracing emerging trends will be essential for businesses to stay competitive, drive meaningful engagement, and achieve their marketing objectives effectively. Read More: https://lnkd.in/gSYCyEUy #VideoMarketing #DigitalAdvertising #GoogleInnovation #AIinMarketing #EcommerceTrends #AudienceEngagement #PrivacyFocusedMarketing #VoiceSearchOptimization #InteractiveContent #CrossChannelMarketing

Foundational Approaches to Successful Brand Management Today's congested markets and overwhelming variety of client channels make branding more crucial than ever for success. Strong brands significantly affect a company's bottom line and long-term growth prospects because of their capacity to increase sales and foster consumer loyalty. Read More: https://lnkd.in/gUFN7Wue #BrandManagement #BrandStrategy #CustomerExperience #MarketingCollaboration #BrandAssessment #ProactiveBranding #BrandIdentity #ProfessionalGrowth #BrandConsistency #BusinessExcellence

Argyro (Iro) Tasitsiomi, PhD, Head of Investments Data Science at T. Rowe Price Contributed an article "Intelligen...Artificial Intelligence?" "To effectively address the potential risks, we must understand the capabilities and limitations of LLMs, both crucial to mitigating the risks of either excessive reliance on AI-generated information or unwarranted fears of automation replacing humans, both of which, though distinct, can have adverse consequences," says Argyro (Iro) Tasitsiomi. Read More: https://lnkd.in/gT_kpayU #GenerativeAI #LargeLanguageModels #AIIntelligence #DataCompression #Overfitting #ProductivityBoost #AIethics #MachineLearning #Innovation #FutureOfWork

Transforming Customer Interactions with QR Code Technology Businesses can adopt advanced tracking solutions that provide a unified view of user behavior post-link clicks. Platforms offer comprehensive analytics that helps marketers measure user engagement, enabling data-driven decisions for future campaigns. Read More: https://lnkd.in/dveTjuVP #AppLinking #UserExperience #DigitalMarketing #QRCodeMarketing #MobileApplications #DataDrivenDecisions #UnifiedTracking #CrossPlatform #CustomerEngagement #InnovationInMarketing

Michael Dotto, Director of Advisory Services, Voya Financial Contributed an article "The Importance Of Organizational Alignment: Strategy, Environmental Understanding, And Unifying Processes For Success" “An organization's managers must comprehend the environment in which they work. This environment includes the factors within the company and those outside the company. These are the micro and macro environmental factors,” says Michael Dotto. Read More: https://lnkd.in/g__hyWdW #OrganizationalAlignment #TeamworkMatters #BusinessStrategy #ClearCommunication #LeadershipGoals #SuccessTogether #CompanyCulture #StrategicPlanning #PerformanceImprovement #CommunityBuilding

Jack Anastasi, Senior Vice President, Director of Government and Vertical Banking, Kearny Bank Contributed an article "Cultivating Business Clients" “But, As Important As Tangible Offerings May Be, Nothing Is More Significant In Terms Of Working With Businesses Than Establishing And Maintaining Relationships,” says Jack Anastasi. Read More: https://lnkd.in/g-hntwDc #BusinessDevelopment #ClientRetention #RelationshipManagement #BankingStrategy #TailoredSolutions #ProfessionalNetworking #CustomerEngagement #FinancialServices #IndustryInsights #TrustBuilding

Joao Galvao, Managing Director, Head of Trade Finance Sales, Americas, Standard Chartered Bank Contributed an article "Building Resilient Supply Chains Amid Economic And Geopolitical Uncertainty" “Given the volatile situation today and lessons learned during the financial crisis and pandemic era, it is prudent that companies act now to gear up for the impact of a period of disruption on their supply chains,” says Joao Galvao. Read More: https://lnkd.in/dctzFSyA #SupplyChainResilience #TradeFinance #EconomicOutlook #GeopoliticalRisk #FinancialPreparedness #SustainabilityInBusiness #GlobalTrade #RiskMitigation #SMEFinance #StrategicPlanning