Imagine you’re a brand with selling partners throughout various eCommerce platforms. You offer hundreds of products in varying sizes and colors. For this example, let’s focus on a high-end Tumbler line. ? You check your Google product listing for a red, 30oz stainless steel tumbler. On the product page, multiple sellers are advertising it around your MAP price of $28. But as you scroll, you notice one seller listing the Tumbler for $18. When you click on their listing, you realize they’re actually selling the 16oz version of the tumbler, not the 30oz model! ? So, what’s going on here? Is this a MAP violation, a Google listing error, or a brand management issue? Most importantly, who’s responsible for fixing this, and how? My latest article dives into the causes, consequences and solutions of Google Product Listing Errors. Link in bio! #GoogleListingErrors #GoogleMerchants #MAPpolicies #BrandManagement #BrandIntegrity #eCommerce
MAP Policy Partners
科技、信息和网络
Kanab，Utah 128 位关注者
We bring 15 years of experience to automated MAP monitoring. Detect, investigate, and enforce MAP violations.
关于我们
With over 7 million online sellers, it remains impossible to monitor & enforce your brand effectively. We bring our 15 years of experience into an automated solution, designed solely around your MAP Policy. Engineered to detect, investigate, and enforce MAP violations. A streamlined approach to MAP price monitoring. Our mission is to provide a customized one-to-one solution for our MAP partners. --MAP Policy Monitoring-- MAP monitoring or minimum advertised price monitoring is the tracking of advertised product prices while ensuring these prices don't fall below a minimum price that erodes the margin and the brand of your products. --MAP Enforcement-- Automated & time-saving enforcement technology for your MAP Policy. Enforce minimum advertised price (MAP) across Amazon, eBay, Walmart, and over 500K retailers found throughout Google. Using MAP Policy Partners, you can automate the entire process of MAP enforcement. Want a more hands-on approach? Take advantage of our large array of tools to streamline the MAP enforcement process. --Managing Unauthorized Sellers-- Wrangling unauthorized sellers on Amazon and the rest of the web while building a legitimate retail channel with your resellers to prevent brand erosion. Take advantage of our in-house investigation team, assisting you in unmasking the identities of unauthorized sellers. With the tracking of products across the Internet we compile lists of all the sellers for each individual product on Amazon in addition to different sellers across the web. Authorized sellers can then be marked as such, and unauthorized sellers can be monitored. We additionally are able to incorporate metrics that track the total amount each seller is violating MAP across all their products to help pinpoint which sellers are causing the most harm and let you focus on the biggest violators. --Contact us for a Free Demo-- Website: www.mappolicypartners.com/contact/ Phone: 435-287-4346
- 网站
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https://mappolicypartners.com/
MAP Policy Partners的外部链接
- 所属行业
- 科技、信息和网络
- 规模
- 11-50 人
- 总部
- Kanab，Utah
- 类型
- 合营企业
地点
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主要
获取路线
US，Utah，Kanab，84741
动态
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Navigating the world of eCommerce means constantly walking a tightrope between competitive pricing and maintaining brand integrity. On one side, price wars can drive short-term sales, but they often come at the cost of long-term profitability, brand reputation, and retailer relationships. Conversely, a well-enforced Minimum Advertised Price (MAP) policy can create stability, ensuring that pricing remains fair while protecting margins. But how do businesses strike the right balance between remaining competitive and upholding MAP compliance? My newest blog article explores the challenges and solutions to finding that sweet spot! Link in comments! #eCommerce #MAPmonitoring #BrandIntegrity #CompetitivePricing #Profitability
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Often during times of economic uncertainty, businesses instinctively look for ways to cut costs. Usually, one of the first things on the chopping block is software investments. However, pulling back on workflow optimization tools can be costly. These tools are strategic assets that help protect revenue, maintain pricing integrity, and streamline operations. My newest article explores why investing in workflow optimization software can help your business succeed in even the darkest times. Link in comments. #SaaS #eCommerce #ROI #WorkflowOptimization #PriceIntegrity #EconomicUncertainty #MAPpolicies?
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Many assume lower prices benefit buyers, but aggressive price-cutting harms businesses and consumers alike. In eCommerce, unchecked resellers often ignore Minimum Advertised Price (MAP) policies, driving prices down and eroding brand value. Even major retailers struggle with counterfeit products and unauthorized sellers. Some ways brands can help protect their profit margins from that online "race-to-the-bottom": -Monitor prices across major eCommerce platforms -Check the products' price elasticity -Having a strong MAP policy Using automated services like MAP Policy Partners becomes key in allowing brands to actively monitor online listings, use price tracking tools, and enforce penalties for MAP violations to ensure brand integrity. We're always here to help. Let me know if you have any questions!