MAP Policy Partners

Imagine you’re a brand with selling partners throughout various eCommerce platforms. You offer hundreds of products in varying sizes and colors. For this example, let’s focus on a high-end Tumbler line. ? You check your Google product listing for a red, 30oz stainless steel tumbler. On the product page, multiple sellers are advertising it around your MAP price of $28. But as you scroll, you notice one seller listing the Tumbler for $18. When you click on their listing, you realize they’re actually selling the 16oz version of the tumbler, not the 30oz model! ? So, what’s going on here? Is this a MAP violation, a Google listing error, or a brand management issue? Most importantly, who’s responsible for fixing this, and how? My latest article dives into the causes, consequences and solutions of Google Product Listing Errors. Link in bio! #GoogleListingErrors #GoogleMerchants #MAPpolicies #BrandManagement #BrandIntegrity #eCommerce

Google product listing errors can lead to MAP violations, brand trust issues, and lost sales. Learn how to identify, fix, and prevent them.

Avoid price wars and protect your brand with effective MAP policies. Learn how to balance competitive pricing with compliance.

Navigating the world of eCommerce means constantly walking a tightrope between competitive pricing and maintaining brand integrity. On one side, price wars can drive short-term sales, but they often come at the cost of long-term profitability, brand reputation, and retailer relationships. Conversely, a well-enforced Minimum Advertised Price (MAP) policy can create stability, ensuring that pricing remains fair while protecting margins. But how do businesses strike the right balance between remaining competitive and upholding MAP compliance? My newest blog article explores the challenges and solutions to finding that sweet spot! Link in comments! #eCommerce #MAPmonitoring #BrandIntegrity #CompetitivePricing #Profitability

Often during times of economic uncertainty, businesses instinctively look for ways to cut costs. Usually, one of the first things on the chopping block is software investments. However, pulling back on workflow optimization tools can be costly. These tools are strategic assets that help protect revenue, maintain pricing integrity, and streamline operations. My newest article explores why investing in workflow optimization software can help your business succeed in even the darkest times. Link in comments. #SaaS #eCommerce #ROI #WorkflowOptimization #PriceIntegrity #EconomicUncertainty #MAPpolicies?

Why Investing in SaaS tools can protect revenue, streamline operations, and ensure long-term profitability during economic uncertainties.

Many assume lower prices benefit buyers, but aggressive price-cutting harms businesses and consumers alike. In eCommerce, unchecked resellers often ignore Minimum Advertised Price (MAP) policies, driving prices down and eroding brand value. Even major retailers struggle with counterfeit products and unauthorized sellers. Some ways brands can help protect their profit margins from that online "race-to-the-bottom": -Monitor prices across major eCommerce platforms -Check the products' price elasticity -Having a strong MAP policy Using automated services like MAP Policy Partners becomes key in allowing brands to actively monitor online listings, use price tracking tools, and enforce penalties for MAP violations to ensure brand integrity. We're always here to help. Let me know if you have any questions!

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Explore why sellers violate MAP policies and how brands can enforce compliance, protect pricing, and build trust with resellers in this insightful guide.