MAP Digital Network Inc.

Star Wars: Episode IV – A New Hope comes out in the theatres and becomes widely popular . . . you designed the Star Wars action figures but they're not ready for Christmas shopping season. What do you do? This has got to be one of the most unusual ways to market a toy product launch! ?? Watch the clip below. Hey, when you face a challenge, get creative! Thank you, Jacob R. Miles III for sharing these incredible stories of toy design, engineering, manufacturing and technology! For those that missed it, catch up on this #TechLegacies podcast episode with the CEO of MAP Digital Network Inc., former VP at Hasbro and original Kenner Star Wars Engineer! Watch and listen here: YouTube: https://lnkd.in/gzPqKcvk Apple Podcast: https://lnkd.in/geuPrTei Spotify: https://lnkd.in/g-njSvwM -------------------- Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Hit that ??Follow on their company page and show them some support! #shineyourlight

What can the #toy industry teach us all? 8 lessons from the New York Toy Fair: 1?? Stories matters. They make people feel. They connect with consumers. Make them sticky and memorable. How can we tell better stories of our products, services and people? 2?? Intellectual Property (IP) matters. Once you have a character. All the related products can be made. Even if you’re a consulting firm. Productize your services. Easier to scale. 3?? Packaging matters. Use illustrations that evoke action. Let your images speak for your values. Offer in mini, small, medium and large. Cater to different groups. Presentation matters. 4?? Nostalgia matters. Appeal to your target demographic. Remind them of their childhood. Use music, images & colors. Bring up great memories. 5?? Play matters It sparks creativity & imagination. Having fun release of endorphins. It connects teams & relieves stress. Gamify your customer experiences. Allow for personalization. 6?? Innovation matters. Be on the lookout for new ideas. Combine ideas from opposite industries. Get outside of your industry. Like this post: tech + toys 7?? Research matters. Test ideas. Do surveys. Google ideas. ChatGPT ideas. Ask for feedback. Walk the retail aisles. 8?? Speed matters. Prepare for a short shelf life. Techies: don’t overthink it. Adjust & adapt. Fail fast. On a personal note, being surrounded by so many toys, fun and play is a good reminder that I don’t need to take things so seriously. Enjoying the process. Being silly. Letting the brain wander. Feeling joy. That matters. Thank you, Jacob R. Miles III for bringing me along to this world. Thank you for the lessons and insights from these toy experts: Mike Fu, David Kleeman ?? Toy Fair New York, Elnaz Sarraf, Morgan Mooney, Carlos Mendoza III and many more. Special shout out to the inventors and folks at Fun In Motion Toys. My favorite STEAM toys ever! More content to come! ?????? Which # resonated with you?

?? Lean in . . . there’s something exciting and fun happening Mar 1-4th. It’s the New York Toy Fair! Wait, Fanny, what does that have to do with technology? Take a look at some of the tech and STEM topics at one of the largest and most influential toy show: ?? Beyond Chatbots: What Lies Ahead for Kids and AI ?? How Toy Companies Have Transitioned from TV to Digital ?? Interactive Storytelling and the Role of AI in Play ?? Marketing & Media in Play ?? “Why” Before AI: A Success Framework for Outcome-Driven Innovation ?? Eyes on the Future: Aerospace and the Popular Imagination Thousands from the global toy community gather in New York to buy and sell product, pitch, and exchange ideas, meet with partners, and so much more. In partnership with Jacob R. Miles III, former VP at Hasbro and CEO at MAP Digital Network Inc., we are headed to NYC to showcase, research, learn and meet with other partners. We featured Jacob Miles on #TechLegacies’ Tech and Toys Live Show last year. It resonated with our tech leaders and brought out our inner child’s. We’ve been developing a new live show ever since. Sooo excited! Check out the fun items we created for the conference in the video below. ?? LinkedIn family - who should I meet while I’m in New York City?