The Manufacture Houston Podcast转发了
Being in a commodity business sucks. During my career, I've been lucky enough to sell both so called commodity products (like diesel) and non-commodity products (like specialized safety products). It is better to sell non-commodity products but it is also possible to add value to a commodity product to decommoditize it. A way to think about this is to: 1. Map out all the steps a customer has to take starting from how they learn about your company to how they pay you. 2. Give each item a score from 1 to 5. 1 is something that would create the most value if you improved it. 3. Give each item another score from 1 to 5. 1 is the easiest, fastest and least expensive for you to fix. 4. Multiply the two numbers and rank them from smallest to largest. This forced ordering will give you a list of things that create the most value that are easiest, fastest and cheapest for you to fix. 5. Pick the top item and go to work until you've made a significant and lasting improvement to it. 6. Keep raising prices over time until you meet resistance. #manufacturing #MFHouston