Manaferra

AI is reshaping how students find their perfect school - and we're here for it! ?? Catch our CSO,?Granit Doshlaku,?sharing fresh perspectives on the future of search with?Chris Rapozo?on the Education Marketing Leader podcast. Join the conversation (link in comments) and let us know your thoughts! ?? #HigherEducation #SEO

Only 1 day to go before we share the inside scoop on optimizing program pages for your institution! Higher ed marketers, if you’ve got a moment, we’d love to have you join us. Save your spot now: https://lnkd.in/em_f7zmx

From adapting to policies and algorithm changes to the rising demand for online programs to navigating digital challenges, 2024 was a shifting year for higher ed. Institutions encountered new pressures to balance innovation with accessibility, leveraging data and partnerships to meet changing student expectations. These challenges and opportunities underscored the importance of adaptability in a dynamic and competitive landscape.

As the holiday season is upon us, we want to take a moment to thank our clients, partners, and community for a fantastic year. To give our incredible team the well-deserved rest they’ve earned, Manaferra will be closed for the holidays until January 6th. We’ll be back, recharged, and ready to continue delivering exceptional results in 2025. ?? Wishing you all a joyful holiday season and a Happy New Year filled with success and growth. #HappyHolidays #Manaferra #TeamRest #SeeYouIn2025

Ready to take your program pages to the next level? Register now: https://lnkd.in/eQx9XVyi Your institution’s program pages should do more than inform. They should inspire prospective students to take action. Join us on Thursday, January 9, 2025, from 2:00 - 3:00 PM EST for an exclusive webinar, SEO Strategies for Your Institution’s Program Pages. Led by Granit, this expert session will dive into actionable strategies to help you connect with your audience, create content that drives engagement, and optimize your pages for maximum visibility and performance. Walk away with insights and tools you can use immediately to make your program pages a powerful part of your recruitment strategy. This webinar is designed for higher ed marketers, admissions professionals, and web managers who are ready to transform their program pages into high-converting assets. Make your program pages work harder for your institution.

Higher ed marketers, are you relying on vanity metrics like traffic and rankings? It’s time to focus on metrics that truly matter. Our latest blog, Advanced SEO Metrics Every Higher Ed Marketer Should Track, provides actionable insights on aligning SEO efforts with institutional goals, such as driving enrollments, increasing brand visibility, and boosting stakeholder engagement. Discover how to identify the right metrics, leverage powerful tools, and turn data into measurable results. Read the full guide: https://bit.ly/4goqbLI

Granit Doshlaku, Co-founder and Chief Strategy Officer at Manaferra, joined forces with?Eugene Woo?to explore how accessible design enhances user engagement and improves search rankings. Accessibility isn’t just the right thing to do - it’s a smart business decision that drives results. Missed the discussion? Watch the full webinar here: https://bit.ly/3ZYxgNf

Are Your Program Pages Driving the Results You Need? Learn how to turn your institution’s program pages into powerful tools for attracting prospective students. ?? Register today: https://lnkd.in/eQx9XVyi Join us on Thursday, January 9, 2025, from 2:00 - 3:00 PM EST for an expert-led webinar, SEO Strategies for Your Institution’s Program Pages. Led by Granit, this session will provide practical strategies to: -Identify and target the right keywords to match prospective students' needs. -Craft compelling content that converts visitors into engaged prospects. -Technical SEO techniques to ensure fast, crawlable, and indexable pages. -Take away actionable tools, templates, and checklists to implement right away. Whether you're a higher ed marketer, admissions team member, or web manager, this session will help you create pages that engage and convert. Let’s build program pages that truly work for your institution. #HigherEducation #SEO #MarketingWebinar

?? This Thanksgiving, we are filled with gratitude! ?? We’re thankful for our incredible team, whose passion and creativity inspire us every day. We’re grateful for our clients, who trust us to bring their visions to life, and we’re appreciative of the community that supports and challenges us to grow. As we reflect on this year, we’re reminded of the power of collaboration, innovation, and shared success. Here’s to building brighter futures together! Wishing everyone a warm and joyful Thanksgiving filled with gratitude and togetherness. ??? #thanksgiving #gratitude #manaferra #teamwork #growth

What an incredible experience at the 2024 hashtag #AMAHighered! From the vibrant energy of Las Vegas to the thought-provoking sessions and inspiring conversations, this year’s conference was a game-changer! Our Founders, Faton and Granit had the opportunity to connect with over 1,800 higher education professionals, share ideas, and learn from some of the industry's brightest minds. Here’s what stood out: ?? Jamie Ceman, Ed.D. and Nicholas Ladany showed us what’s possible when you build a university from scratch with students at the core. ?? Steve Robbins highlighted how inclusion is hardwired into our brains and why belonging is key to success. ?? Rohit Bhargava challenged us to think beyond the obvious and embrace curiosity in our marketing strategies. ?? Shelly Heinrich and Teresa Mannix from Georgetown University shared their groundbreaking work on launching an Executive MBA program in hashtag #Dubai, showing the power of cultural adaptation and local partnerships. Last but not least, "The Postcard From Earth" at The Sphere was a stunning reminder of our shared responsibility to protect our planet. Check out our full recap, where we discuss these sessions and more, including tips on building partnerships, enhancing student engagement, and adapting to the ever-changing higher education landscape. ?? Read our full recap: https://lnkd.in/e3PWmbDx