Malka

In today’s fast-paced attention economy, captivating your audience is more challenging than ever. With only 2.8 seconds to grab someone's attention, we're prepared to rewrite the rules of engagement and storytelling, ensuring that the best stories never wait. See more at https://lnkd.in/em3rx-vk

Cutting-edge skincare and next-level VFX: Meet CryoGlow. When we partnered with SharkNinja for the UK launch of their new CryoGlow mask, we knew it wasn’t just about showcasing skincare innovation—it was about making viewers?feel?the technology. Balancing scientific accuracy with visual beauty meant ensuring that every detail, from the way light contours the skin to the timing of each mask activation, felt both immersive and natural. Using a combination of digital tracking, projection mapping, and CGI, we crafted a GFX treatment that seamlessly integrated light therapy into every scene. Each wavelength was mapped with precision, wrapping dynamically around the skin to mimic real-world effects. Custom-designed light patterns, intricate reflections, and subtle pulses brought the CryoGlow experience to life, enhancing the futuristic aesthetic while staying true to the science behind the technology. This level of detail required deep R&D and bespoke VFX planning, pushing creative and technical boundaries to blend beauty with innovation; creating a visual experience as striking as the innovation itself. Huge thanks to the Malka team that brought this to life! Director: Alex Loucas Head of Creative:?Mike Mahon Head of Post Production:?Andrew Pidcock Head of Production: Matthew Kaunitz Executive Creative Director:?Victoria Azarian Creative Director: Morgan Reber Associate Creative Director: Kato Toombs Senior Art Director: Sam Alexander Account Director:?Gillian Lynch Senior Project Manager: Alana Keeley Supervising Producer: Will Keesee Line Producer: Adam Bollinger Senior Producer: Nikki Palucci Post Producer: Anthony Sarni III Color: Samantha Meneses, Company3 Audio Engineer:?Gaelan Mullins VFX Supervisor: Jordan Stone Animation: Russell Konzelmann, Josh Alan, Ronaldo Amador, Clay Carson Senior Editor: Dave Clanet Assistant Editor: Ricardo Ramos Lastra, Nicholas Acevedo #SharkNinja #Cryoglow #VFX #CGI #ProjectionMapping #LightTherapy #Skincare #DigitalArt #VisualEffects #Tech

What happens when MrBeast and MoneyLion team up? You break records. Here’s how we took MoneyLion to #1 in just 24 hours. We partnered with the world’s biggest creator, MrBeast, to make MoneyLion an integral part of?Beast Games—Amazon Prime Video’s most successful unscripted series ever. But this wasn’t just a brand campaign—it was immersive storytelling at scale. Enter: the?MoneyLion Beast Games Giveaway. We took the high-stakes action beyond the show, giving fans at home the chance to win game-changing money. Our?Beast Bonus?product integration kept them coming back daily for more chances to win. Then, we expanded the?Beast Games?universe with?Beast Games Changed My Life, an exclusive companion series showcasing how winners planned to use their prizes. But we didn’t stop there. A creator-driven campaign featuring MrBeast and his friends amplified the excitement, while a massive NYC takeover and national TV spots brought MoneyLion to the masses—driving over 4 million giveaway entries (and counting). To sustain the momentum, we reimagined MoneyLion’s YouTube strategy, launching original content inspired by the partnership. We didn’t just put MoneyLion in the conversation—we made it impossible to ignore. And in just 24 hours, it became the #1 finance app in the U.S. A huge shoutout to the team that made this all possible: Executive Sponsors: Bill Davaris, Chris Apostle MoneyLion Team: Tim Hong, Yuka Yoneda, Tyler Munson, Tim Binder, Gauri Vasudeva Program Director: Jack Nealy Head of Project Management: Marina Shal Head of Production: Matthew Kaunitz Head of Post: Andrew Pidcock Head of Creative: Mike Mahon Group Creative Director: Claudio Eduardo Vieira Creative Director: Tyler Pierce, David Carpenter ACD: Kato Toombs Supervising Producer: Steve Ginsberg Supervising Editor: Brad Howell, Dave Clanet TVC Director: Matthew Kaunitz TVC Producer: Adam Bollinger Animation Supervisor: Ed Sergi Creative Producer: Jeff Capanelli Senior Producer: Devon Honeyman, Nikki Palucci Production Manager: Aaron Bollinger Director of Content Marketing: Topher Ziobro Social Strategy: Taylor Tutin Senior Project Managers: Alana Keeley, Alexa Rae Perez, Vishaal Reddy, Megan Embrey, Kirsten Delgado, PMP Associate Post Producer: Adrienne Rosenberg Senior Post Producer: Anthony Sarni III Post Pro Audio Mix: Gaelan Mullins Production Coordinator: Bianca Bortoluzzi Senior Motion Designer: Jo?o Renato Nicoli Motion Designer: Wever Viana Editor: Roberto Villasuso, Joe Radano, Sam Rush, Gabriel Anchondo, Rodrigo Vaccari Assistant Editor: Nicholas Acevedo, Ricardo Ramos Lastra Colorist: Samantha Meneses Copy: Jackie Marinese, Ronny Northrop, Ian Luna, Ariel Craine, Jae Shin, Jeff Johnstone Senior Art Director: Damian Szczepara Senior Graphic Designer: Laurie Holinka, Nathan Calhoun, Zach Hamilton Graphic Designer: Alberto Bernal #MrBeast #MoneyLion #Fintech #Finance #BeastGames #AmazonPrime #PrimeVideo

Stifel Discover is live! This is the very first platform powered by MFeed, our proprietary content feed solution. Working closely with our friends at MoneyLion, we developed Stifel Discover from the ground up and provided the content strategy, creative direction, and production—turning Stifel Financial Corp.’s incredible thought leadership into an always-on feed of timely, relevant content that is designed to engage, monetize and retain customers within their Wealth Tracker app. Big credit to the Malka team that helped bring it to life: Ian Lewis Campbell, Alexa Rae Perez, Kait Turkett, John Dodig, Matt DeFazio, Rodrigo Vaccari, Nicholas Penta, Diane Pham, Mike Mahon, Andrew Pidcock, Derek Brown Read more about Stifel Discover here:?https://lnkd.in/ebG92-SX Curious to know more about MFeed? Check out https://lnkd.in/ghjXERu5 for more info. #StifelDiscover #MFeed #ContentStrategy #CreativeDirection #FinTech #Malka

Bravo to OpenAI on their first Super Bowl spot—a milestone moment for AI. Interesting to see that from a production standpoint, they went all-in on human storytelling—no Sora, no GenAI video. Just people. A reminder that in creative work, AI is just the next great tool in our arsenal—one that helps us scale… us. ChatGPT (and many other GenAI tools) is part of our process every day—brainstorming, organizing thoughts, streamlining workflows. But it needs sharp human perspective to get the best out of it. We’ve used AI to build video feeds that generate themselves, bring campaigns to life with interactive experiences, and create entire sites from the ground up. But at the core? People—iterating, refining, making it great. How are you using AI in your work? #AI #SuperBowl #Creativity #GenAI #Malka

We know which coin flip we’ll be thinking about this weekend… ?? The latest Beast Games episode had us on the edge of our seats. Can’t wait to see what happens next! #MoneyLion #MrBeast #BeastGames #Amazon #AmazonPrime #CoinToss

Are you developing a finance app and aiming to make it the go-to destination for your target audience? With the power of #GenAI, brand expert?Bill Davaris breaks it down in this 40-second video, thoughtfully crafted by our talented Malka design team. Take a look—it might inspire some fresh ideas!

Join our team member, Bianca Bortoluzzi, as she takes us on a day in her life as a production coordinator! ?? #DayInTheLife #Production #ProductionCoordinator #OnSet #DayOnSet

Congratulations to MoneyLion for capturing the #1 spot in the finance category and ranking among the top 10 most downloaded apps overall in Apple's AppStore! ??

Next up in MoneyLion's Ridiculous Lessons in Money series: a deep dive into everything you need to know about credit scores and credit repair, but with a spicy twist. ?? ?? We had a fun time capturing this one. Watch it now: https://lnkd.in/eSQ88QQs