MALK Organics

?? PROUD AGENCY MOMENT! Three Hayden Consultancy clients—OLIPOP PBC, Graza, and MALK Organics—have been named to Bain & Company's prestigious 2025 Insurgent Brands list! Despite accounting for less than 2% of market share, insurgent brands captured nearly 39% of incremental category growth, almost entirely through VOLUME expansion. In a market where overall volumes were flat, insurgent volumes grew nearly 60% year over year! These brands aren't just disrupting categories—they're REDEFINING them. They're addressing unmet consumer needs in authentic ways maintaining velocity growth while strategically expanding distribution, and staying laser-focused on their hero SKUs with room for thoughtful innovation…all with smaller marketing budgets than the CPG giants. At Hayden Consultancy, we're honored to partner with these incredible brands and help them continue disrupting the status quo through strategic shopper marketing and retail media that drives real, measurable results (just one part of the secret sauce that helps them punch above their weight class ??). Congrats to all the incredible brands on this list—you're paving the way for a new generation of CPG innovation! ??

Obsession unlocked. Puroast Coffee and MALK Organics Vanilla Creamer has been my go-to for ~6 weeks now. I have noticed a true reduction in heartburn (I drink ALOT of coffee) with their Low Acid House Blend. Thanks to my friend Duncan Alney for introducing me to this amazing coffee. James Sachs thank you and your team for your dedication to incredible coffee!

We're proud to be expanding with partners who value quality as much as we do. Caramel and Vanilla Almond MALK Creamers are officially on shelves at Metropolitan Market—coffee just got a clean-label upgrade. ???

From store shelves to Times Square—Coconut MALK is making moves.????

Meet Coconut MALK—your new favorite plant-based milk.??? We cracked the code on clean and creamy. Dare we say…it’s perfect! Head over to the store locator on our website to find it near you.??

Another exciting milestone for MALK! Our CEO, Jason Bronstad, has been featured in Austin Business Journal! ?? This feature dives into: ?? Our major retail expansion (hello, Target & Whole Foods!) ?? New product innovation (Coconut & Soy MALK!) ?? How we’re redefining plant-based milk with simple, organic ingredients With over 5.7M monthly visitors, this story is helping spread the word about MALK’s mission. Read more here ??

Breaking bread with MALK Organics! So excited to introduce you to one of our newest clients, Malk! Partnering creative, photography, paid media and social, we're excited to make this better-for-you range of nut malks as ubiquitous as bread. Stay tuned for some exciting collaborations! ?? : Photography provided by Malk #cpg #malk #creative #paidsocial

MALK Organics has been recognized as a Bain Insurgent Brand for the second year in a row! ??? Bain & Company defines Insurgent Brands as those outpacing industry growth, driving innovation, and reshaping their categories—and we’re proud to be part of this movement in the plant-based space. This recognition reflects our commitment to clean, organic ingredients, no gums or oils, and a better way to do plant-based. Consumers are looking for transparency and real ingredients, and we’re here to deliver. We’re celebrating this momentum at Expo West this week! Stop by booth N2037 to try our latest innovations and chat with the team. Read more about Bain’s Insurgent Brands here??

Metrics Matter. MALK Organics has been recognized for the second year in a row as an Insurgent Brand. This is exciting, and what the team is as excited about is engaging with our consumers, buyers and partners here at Expo West over the next several days! https://lnkd.in/gRUE-Dn8 "Bain & Company defines insurgent brands as those that generate more than?$25 million?of annual revenue in tracked channels, have grown more than 10 times their category's average growth rate over the past five years, and maintained positive growth over the past two years while remaining independent or having been acquired by a large consumer packaged goods company within the past two years." NONE of this is possible without our team. Ryan Rouse Adria Campbell Heather Seiler Phil Prosia Tim Krauss Stuart (Tex) Daley Barrett Brynestad Bryant Bradanini Jayme Brown Kat Manning Alexandra Molzan Brandon Elliott Thomas Serventi Amanda Tennant Arjun Barua Kyle Hong Jorge M. @LaurenGunn Connor Whitehead Austin Tamms Priscilla Lucchese @StephanieSeiler GraceAnn McDaniel Myles Zuckerman Wendy M. @FaithPerry Dana Revaitis Niko Nino Antonina Azzara Desiree Salinas Rivera Jean Sopracase Cailin Reynolds Benjamin Bass and some others who aren't on LinkedIn!

Expo West, here we come! ?? We’ll be at booth N2037, ready to share our latest innovations with you. Stop by, say hi, and get a taste of what’s new at MALK! See you there! #ExpoWest