This was a really fun partnership between Malaria No More and Meta (and studied by The World Bank) to demonstrate how rapidly optimized and targeted social media ads could improve nightly mosquito net usage (13%) and treatment seeking (11%) in India among the 130 million people reached by our "bite ko mat lo lite" (don't take the bite lightly) campaign.
A new study published by The World Bank highlights findings from a Malaria No More #socialmedia campaign designed to promote malaria-preventive behaviors among urban populations in #India. ???? The randomized trial, which reached over 8,200 participants across 80 districts in three Indian states, found that the ads distributed on Facebook and Instagram led to an 11% increase in mosquito net usage and a 13% rise in the likelihood of seeking treatment quickly if malaria symptoms appeared. As a result, self-reported #malaria incidence dropped by 44%, and health facility data showed a 30% decline in monthly malaria cases in urban districts targeted by the campaign. This research underscores the growing potential & challenges of social media as a tool for large-scale health outreach. ?? Read the full report: https://lnkd.in/e_jsGzyv