MAKE Digital Group

Congratulations to the iResQ Team and their partners on a successful event with Operation Breakthrough!

A new year brings fresh opportunities to improve. Goal setting is a great way to kick things off - but simply naming goals isn't enough. To set yourself up for success, aim for SMART goals: ?? Specific - Well-defined goals with clear details, not vague ideas. ?? Measurable - Include quantifiable targets and metrics to track progress. ?? Achievable - Goals should motivate, not deflate. Make them realistic. ??? Relevant - Goals must align with overall objectives and vision. ? Time-bound - Put deadlines on goals to create urgency and focus. Draft some personal and professional SMART goals and share with a friend for accountability. Don’t forget to break big goals into smaller milestones. By committing to SMART goals, you can crush 2023. The future is bright when you plan ahead! What SMART goals are you setting?

Not to scare you or anything, but 2024 is less than a week away. Yep, the new year will be here before we know it. As Q4 2023 wraps up, now is the perfect time to get intentional about defining your brand identity for 2024. Revisiting your values, mission and vision prepares you for success in the year ahead. Here are a few tips: Interview team members to identify what your brand means to them today. Look for common themes. Research competitors and other admired brands. What values resonate in the current market? Reflect on 2023 challenges and wins. What defined those moments? Craft inspiring statements that feel authentic to you right now. Share with stakeholders to align on priorities for 2024. Broadcast outwardly to attract the right customers next year. With a clear purpose established, you can confidently make decisions that ladder up to your brand values in 2024. The new year awaits! What are your plans for clarifying your brand identity?

As the year draws to a close, we want to wish you much joy and peace this holiday season, however you choose to celebrate! Whether you're gathering with loved ones, connecting from afar, continuing treasured traditions, or starting new ones, our hope is that your days are merry and bright. However you honor this time - through festivities, reflection, service or cherished rituals - may your heart be filled with the spirit of the season. Happy Holidays from our family to yours! Wishing you comfort, connection, and goodwill now and in 2024!

Your campaign was a smash hit! The hype was real, metrics went up, and you popped the champagne. But how do you keep the momentum going when the confetti settles? Here are a few ideas: Strike while the iron's hot: Leverage campaign success for PR wins and partnership opportunities. Reward and delight your new followers with special perks and exclusive content. Double down on what worked by optimizing and repurposing top content. Use the hype to build anticipation for your next big move. Tease it slowly. Stay visible on social media and keep engaging with fans. Don't ghost them! Analyze data for insights to inform future strategies. A successful campaign is just the beginning. With smart follow-through, you can stretch the momentum into a movement. Just don't party too hard and lose focus! Enjoy the win, then get back out there.

If you're like most entrepreneurs, you probably think you have a good handle on your marketing ROI. The truth? A staggering number of business owners are actually flying blind when it comes to truly understanding the return on their marketing investments. ?? Common Missteps: Overvaluing vanity metrics Ignoring long-term customer value Incomplete data tracking ?? Your 2024 Plan: Adopt comprehensive analytics tools Focus on revenue-tied metrics Run regular ROI reviews In 2024, don't just think you know your ROI—actually know it. Take steps to measure and optimize where your marketing dollars go, and watch your business grow as a result.

In the race to get new customers, many businesses neglect the loyal ones they already have. But retention is where lasting success lies. Here are tips for mastering the art: ?? Surprise and delight with perks, gifts, and special offers just for current customers. ?? Make it easy to get support and resolve issues quickly. A little forgiveness goes a long way. ?? Monitor satisfaction levels and ask for feedback regularly. Then act on it. ??? Reward loyalty with VIP access, tiered benefits and tailored recommendations. ?? Craft educational content and resources to nurture customers over time. ?? Foster community with exclusive member forums and social groups. Acquiring customers requires constant effort and cost. Retaining them multiplies lifetime value. So roll out the red carpet for the clients who got you here. Valued customers are the ultimate prize. Of course, a little begging never hurts if it comes right down to it. (Just kidding. Kind of.)

It’s time for one of our favorite things – debunking myths about pay-per-click (PPC) advertising! Let’s go! ?? Myth #1: PPC stands for "Preposterously Pricey Clicks" ?? Reality: PPC is actually short for pay-per-click, a model where you pay for each ad click rather than impressions. The investment is well worth the highly targeted traffic. ?? Myth #2: PPC ads are only for huge corporations. ?? Reality: With thoughtful budgeting and targeting, PPC works for small businesses too. Just maybe hold off on that global celebrity endorsement for now. ?? Myth #3: PPC will magically convert without landing page optimization. ?? Reality: Your ads are just the opening act. Nail your landing page experience or the clicks go to waste. Put your conversion A-team on the case. ?? Myth #4: Set it and forget it. ?? Reality: Like a garden, PPC requires nurturing and care. Check back often to prune ineffective keywords and optimize for evolutions. Take the hands-on approach and watch your PPC blossom. What other PPC myths have you heard? Share, and we'll gently debunk.

The healthcare industry is undergoing massive digital transformation. From telehealth to wearables, technology is revolutionizing care delivery and engagement. To keep up, healthcare marketers must embrace digital or risk falling behind. Focus on the patient journey and use data to hyper-personalize every touchpoint. Build omni-channel campaigns across platforms like mobile apps, websites, and social media. Leverage AI and automation for more effective messaging. User experience is now king - optimize for convenience, accessibility, and mobile-first. And don't neglect SEO and content as patients increasingly self-educate online. The pace of healthcare's digital change is dizzying but rich in opportunity. By investing in digital capabilities and meeting customers' evolving needs, healthcare marketers can thrive amidst the turbulence. Stay nimble, keep learning, and always put patients first. The marketing wins will follow.

The holidays are coming - and so are hordes of stressed shoppers! Is your website ready for the online traffic tsunami? ?? To avoid bottlenecks and browsing abandonment, optimize your site's user flow now. Direct shoppers to best-selling products or holiday deals with visual cues and banners. Remove friction points in the checkout process. Show relevant cross-sells once the cart is full. Keep forms short, provide live support, and test everything for mobile responsiveness. The last thing you need is a tiny text field to ruin the holidays! Of course, don't forget the holiday cheer in your branding. 'Tis the season for festive photos, gift guides, and some decked-out web copy. ? With a streamlined user flow and festive flair, your site will sleigh those holiday sales goals. (See what we did there? ??) The elves at MAKE are standing by to help… … just keep the eggnog away from the keyboards.