Major Asians

[Major Global Trends] In Chinese, there’s a proverb that goes, "來得好不如來得巧," meaning "It’s better to arrive at the right time than to arrive early." This wisdom highlights the critical importance of timing—a principle that resonates deeply with the current landscape of global eCommerce. As we witness the Asian eCommerce market reaching unprecedented heights, it's clear that timing couldn’t be more crucial for global brands aiming to make their mark. Asia, with its 4.75 billion people—over 60% of the world’s population—represents a colossal market with immense buying power. Ignoring this region is not just a missed opportunity; it's a strategic oversight. In today’s interconnected world, brands must think beyond their traditional borders. It’s no longer enough to establish a presence across channels in North America or Europe. Success now demands a nuanced approach to how brands are perceived and positioned in Asia’s diverse and rapidly evolving markets. I’m proud to bring my eCommerce expertise to Major Asians, where we’re focused on elevating the brand presence of Asian companies. Additionally, I’m honored to join ZenYoung Corporation, along side with Fransisca Chang to help prestigious North American brands successfully navigate and thrive on Chinese platforms. Timing is everything in business, and the time to think and act globally is NOW.

We're so thrilled to announce the launch of a brand new business unit,?Major Asians. This team is dedicated to providing end-to-end brand and business solutions for Asian and AAPI (Asian American and Pacific Islander) led companies, while also serving as a dynamic resource for cultural engagement and community support. Major Asians is managed by three prominent AAPI leaders and Major Futures Senior Partners: Will KJ Hong, Carol Shih, and Jason Hsu. Their combined expertise ensures a holistic approach to client projects and community support, reflecting a deep commitment to elevating Asian and AAPI brands. Major Asians’ mission is to build Asian and AAPI brands by cultivating relationships, sharing impactful stories, and empowering the community. If you’re an Asian brand trying to enter the US market, Major Asians is a one-stop-shop in developing, launching, and scaling your brand for the American audience. Raise the tide.

[Major Asians] It's finally time for me to share the big announcement - After joining Major Futures and diving into a whirlwind of brainstorming sessions, we've launched an exclusive branding strategy group: Major Asians. Together with my incredible partners, Will KJ Hong and Jason Hsu, we're brining our passion and expertise to elevate AAPI brands in the U.S market. We're committed to leveraging our collective skills and networks to provide top-notch business solutions and community support, ensuring the Asian market in the U.S continues to thrive. Let me know if you know any Asian brands that's ready to do something Major together :) Check out our press release below!

2024 has been a wild ride so far. And it's about to get wilder. Some of you know that I’ve been busy building something that has proven to be very personal to me. And now, I am grateful, honored, and excited to finally announce the official launch of Major Asians. Major Asians is a full-service brand and business strategy firm built and run by #AAPI leaders, designed to serve the dynamic needs of Asian and AAPI brands. But Major Asians is more than a new #agency offering looking for client work. In fact, our driving ethos is “a rising tide lifts all boats.” This team is primarily dedicated in supporting and helping Asian/AAPI brands in any way we can. Our purpose is perhaps best summed up by the following quote from literary figure Ryunosuke Satoro: “Individually, we are one drop. Together, we are an ocean.” It’s an exciting time to be an #AsianAmerican today. Never in my wildest dreams did I imagine an America where Asian faces are in the mainstream. My kids are growing up with heroes that actually look like them! I can’t express how huge this is. This brings me back to why 2024 has been a wild ride for me. I have met some incredible AAPI entrepreneurs, business leaders, and public figures and there has been a single, consistent theme: LET’S HELP EACH OTHER. This was the initial spark that started the idea for Major Asians. Do we want and need client work? Yes, please! ?? ?But I’m most excited on how Major Asians can help the collective. We are currently working on some really cool initiatives designed to do just that. We will be launching a free service called OFFICE HOURS where Asian and AAPI leaders can sign up for free 15-30 minute sessions with a brand/business expert to brainstorm, sound board, or seek guidance/advice. We are also launching A MAJOR ASIAN PODCAST where we will be speaking with other Asian and AAPI figures on topics like #entrepreneurship, #business, #brand, #art, and #culture. We also want this to be a platform to spotlight new AAPI brands and projects. With all this said, I need to thank my co-founders Carol Shih and Jason Hsu. If you know them, you’ll get it when I say that these two human beings are simply incredible and inspiring. Carol/Jason – I am floored with gratefulness that you have entered my life. I couldn’t have asked for better partners to join me on this incredible journey ahead of us. I also need to thank Jeremy A. Tucker and Joseph Monroe Olender and the rest of the Major Futures crew for your support, resources, and guidance in launching this new initiative! Please check out and learn more about Major Asians at www.majorasians.com And in case you’re wondering how you can help, please spread the word. Share this post. Share our website. Follow us on IG @majorasians. Follow our LinkedIn page (Major Asians). And reach out and say hi! Here’s to raising the tide, together. ?? #RaiseTheTide