Exploding on TikTok or getting that one big hit might be something many artists are trying to crack - but it's no guarantee of long-term success. Check out Mark Knight's analysis of Lola Young's Messy.
关于我们
The new Major Labl Artist Club is coming. We are a disruptive, one-stop music management solution for independent artists, indie labels and managers.
- 网站
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https://www.majorlabl.com
Major Labl Artist Club的外部链接
- 所属行业
- 音乐家
- 规模
- 2-10 人
- 类型
- 私人持股
- 创立
- 2023
- 领域
- music distribution、music retail、artist management、independent artists和music contracts
Major Labl Artist Club员工
动态
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We take a deep dive into Lola Young’s viral hit Messy and identify lessons for emerging artists. Read the full article: https://lnkd.in/eQsKqyxy Six months after Messy was released, influencer Jake Shane posted a 14-second TikTok with Sofia Richie Grainge lip-syncing to the track. That moment ignited a trend, leading to: + 250,000+ TikTok videos featuring Messy + Contributions from Kylie Jenner & Reese Witherspoon + 2M Google searches for Lola Young (+752% increase) Lola Young now has 40M monthly Spotify listeners, 200M+ Spotify streams of Messy and a number-one hit record. BUT… Only 1.6% of her Spotify listeners follow her and despite 2M monthly searches, only 4,400 uniques visited her website last month. The challenge: How do you convert listeners into fans when you don’t own the data, and how do you grow a mailing list when even when go viral most people still don’t visit your website or sign up for your mailing list? #musicmarketing
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We have joined the Next Up team, part of LvlUp Ventures and we’re excited to accelerate our build and bring Major Labl Artist Club to market. To stay updated join our waitlist at https://www.majorlabl.com #startup #musictech
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Musicians. Have you tried our free tools and resources? https://www.majorlabl.com/ #musicmarketing #independentartist
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Thanks to the Ehrenberg-Bass Institute for sharing our thought piece for Music Radar on how 'brands/bands' grow. https://lnkd.in/eT_tpR7t
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Kevin Kelly’s “1,000 True Fans” proposed that creators need only 1,000 loyal supporters to sustain a career. Yet, the world has changed. Physical sales have been replaced by streaming, media reach has fragmented, and fans have become content creators. This article critically examines the True Fans theory and how it needs to evolve. #musicmarketing
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We're excited to join the music tech incubator NextUp powered by LvlUp Ventures. Exciting times ahead!
?? Exciting News! Introducing our newest portfolio company in NextUp: Major Labl Artist Club ?? Major Labl is revolutionizing the music industry by empowering independent musicians, managers, and indie labels with a one-stop platform to manage their music careers online. With Major Labl, artists can save time and money by accessing: ? Global music distribution ? Online shops and web pages ? CRM, payments, and analytics ? Multi-user accounts for seamless collaboration ? Automated split payments for streams, sales, and live gigs This disruptive new music startup combines cutting-edge technology with human service, ensuring artists have everything they need to thrive. Already part of Microsoft for Startups and SEIS approved, Major Labl is on track to transform the way music careers are managed. ?? Join the movement! Over 4,000 artists are already on the waitlist. Be part of the future of music. ?? Learn more at www.majorlabl.com. #MusicIndustry #StartupInnovation #NextUp #MajorLabl #IndependentArtists #VentureCapital #LvlUp #VC #VentureCapital #Startup #Music #Tech
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Are you looking for the hottest new music? Check out the November Spotify Popularity Index Chart, which showcases the most buzz-worthy new artists on Spotify. https://lnkd.in/eVM-y96g
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Mark wrote a guest post for Music Radar exploring the challenging nature of fandom and explaining why Kevin Kelly's 1,000 True Fans just doesn't work. Have a read... #musicmarketing
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Last night I attended the latest meet-up and networking session from Music Technology UK "In Tune with Innovation... The evolving dynamics of music tech investment." It was great to see a room full of so many talented and inspiring music entrepreneurs. I can't wait for the next one.
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