MailCon

About a month ago I found myself sitting in a theatre in #NewYorkCity completely enthralled with a musical performance of Back to the Future. But that wasn’t my prime reason for landing in the Big Apple. I had the privilege of accepting an invitation to speak at MailCon with a panel of experts: Alexander Cartigan, Keith Kouzmanoff, and Barry Abel. We discussed various topics related to #marketing but our primary talking point was how being proactive in applying email best practices is paramount in improving email #deliverability and maximizing revenue. As Marty says, “This is heavy.” Staying up-to-date on best practice is not optional. For an #emailmarketing program to survive, it’s imperative. Key talking points: ?? Creating an email program that not only promotes your products but also educates and delights subscribers is important to drive engagement + create loyalty. Quality content is king! ?? Having a consistent email send frequency at regular volumes improves deliverability and gets you in the inbox. A well planned out quarterly email calendar achieves this + engaging triggered milestone emails. ?? Building specific strategies around the six stages of the subscriber lifecycle makes it easy to put email programs into context + helps plan strategies… (1. Acquisition, 2. Onboarding, 3. Engagement, 4. Super-Engagement, 5. Re-Engagement, 6. Transition) ?? Preference centres that allow subscribers to choose the amount of emails they want to receive in a specific time period will improve subscriber retention by an average of about 28%. ?? And finally, domain reputation is becoming far more important than your IP address because it isn’t as easy to change. I was also able to chat with Ebenezer Anjorin, the product owner of Google Postmaster Tools, and we discussed a little about Gmail sender guidelines. ? He stressed the importance brand safety with the use of authentication, SPF, DKIM and DMARC. ? He recommended always having a double opt-in setup and highlighted the importance of keeping email lists clean of inactive unengaged subscribers. ? He also recommended using separate email addresses for transactional and marketing emails. Using unique addresses for specific types of emails is important to prevent the wrong ones from hitting the spam folder. A huuuuge thank you to MailCon and Kristen Haines for the opportunity to take part in this event and share some excitement about the future of email marketing. Where we’re going we may not need roads, but we might need a uhhh roadmap... for success.

?? Chris Wood from MarTech / Third Door Media was at MailCon 2024 in NYC, and he's got the scoop on how email marketing is evolving in the “post-Yahoogle” era! ?? From insider tips shared by Google and other major players, here’s what you need to know: ? Boosting your sender reputation like a pro ? Mastering email confirmations ? Why daily engagement metrics are your new best friend And a lot more insights! ?? Catch all the details here: https://lnkd.in/g3j-5z-m #MailCon2024 #EmailMarketing #MarTech #MailCon2024NYC Kevin Vaudry Ebenezer Anjorin Campaigner

Part two of our MailCon session recap is now live. Find out what Amy Doyle Ellwood and Kevin Vaudry had to say about customer engagement challenges as the Gmail and Yahoo changes take affect, along with ways to maintain and boost engagement. The session covered a lot of ground, so stay tuned for the third and final post early next week. https://lnkd.in/eeDBJ9jM

Just got back from MailCon 2024 in NYC, and wow, what an experience! ?? This year’s event was a game-changer, with top email, performance, and affiliate marketers coming together at the Convene in Times Square for some serious knowledge sharing.?? We tackled big topics like the latest deliverability hurdles — thanks to Yahoo and Google’s new rules — and brainstormed ways to stay ahead of the curve. ?????? From Google’s domain upgrades to cracking down on spam thresholds, the challenges are real, but so is our our dedication for a better future for email marketing (IYKYK .. #EDelivery??) Read our recap here ?? https://lnkd.in/gCAHT5rW #MailCon2024 #EmailMarketing #NYC #Phonexa Lilit Davtyan Kristen Haines Lisa S. Jones Brett Kaufman Vic Sun Talar Malakian Ebenezer Anjorin Keith Kouzmanoff Clinton Wilmott Barry Abel EyeMail, Inc. Channel Automation? inter7 internet technologies Namecheap, Inc Halon

Who are we gonna meet at MailCon this week? ?? Come and join our keynote! Neil Robinson, Deliverability Team Manager at Email Industries, and LoriBeth Blair, Head of Deliverability and Managing Partner at Email Industries, will discuss the different and multilayered methods and/or technologies that need to be applied to properly secure your email infrastructure from reputation threats and worse. See you soon. ?? #Mailcon #EmailDeliverability #EmailMarketing

all right know there has been a lot of talk about this and YES it is true... the Czar will be available in person at Affiliate Summit New York, both at the #meetmarket and also on the main stage talking #FCC one to one rule!!! plus the team will also be speaking at MailCon on Sunday. So this is an unprecedented double whammy!!! if you're attending either show be sure to swing by for a selfie and some of our legendary swag!!! chat soon #tcpa #ase #ase24 #ase2024 #asenyc #affiliatesummit #mailcon #leadgen #leadgeneration #Affiliatemarketing #deservetowin