Maidenform

Are you among the 82% of Americans who admit to wearing underwear that's past its prime? We think it’s time for a refresh. “If You Wouldn’t Flaunt It, Refresh It,” our U.S. innerwear brands’ newest campaign, encourages you to take a fresh look at your underwear, bra and sock drawers. “Replacing old, stretched-out underwear and bras with fresh, supportive pieces can make a noticeable difference in your day.” — Dawn Hedgepeth, Chief Marketing Officer A fresh wardrobe starts with comfortable undergarments. For ultimate comfort, explore a wide range of styles from #Hanes, Maidenform, #Bali and #Playtex. #WeAreHBI

We have mobilized to support the communities impacted by the devastating fires in California. Together with our longstanding partner Delivering Good, Inc. we are providing essential items like socks, underwear, and apparel from our trusted brands, including #Hanes, Maidenform, and #Bali, and working closely with community organizations in the fire zones to ensure our donations reach those who need them most. With a long history of helping victims of natural disasters, we understand the tremendous need for basics such as shelter, food, water, and essential clothing. We are eager to assist in the recovery process and help bring some comfort to those who have experienced this tragedy. Ways to help the relief efforts: Delivering Good: https://lnkd.in/e2hXGe4e Red Cross: https://lnkd.in/guV33BD #WeAreHBI

The recent spotlight on #shapewear has opened consumers’ eyes (and wardrobes), blurring the lines and transforming intimates into everyday basics. Our Chief Design Officer, Jane Newman, spoke to Jill Manoff from the Glossy Podcast to dissect this boom of shapewear and the reshaping of its role. Leaning on our heritage in the space, #Maidenform is bringing winning styles to life, emphasizing femininity, and helping women feel their best, sexy selves. #CraveableIntimates #Fashion

The days of feeling constricted in your innerwear are long gone. Meet M, the buttery-soft collection of intimates that, in Byrdie's words, "you'll actually look forward to wearing." #NYFW #Maidenform #NYFW2024 #FashionWeek #Fashion #Shapewear #EmpoweringWomen

We love your love for #MaidenformM, Frances Solá-Santiago! Get the behind-the-scenes scoop?on how one InStyle fashion editor survived (and thrived!)?a busy #NYFW?thanks to the Maidenform M intimates collection. #Maidenform #NYFW2024 #FashionWeek #Fashion #Shapewear #EmpoweringWomen

With the help of our friends at InStyle and Byrdie,?we brewed up some serious style (with a side of coffee) during Friday’s takeover of?Maman NYC’s Meatpacking location. We had a blast showcasing our?#MaidenformM collection during #NYFW! #Maidenform #Fashion #Shapewear #EmpoweringWomen #MamanNYC #NYCCoffeeShops #NYFW2024 #FashionWeek

Swearing off bras? Think again. We have redefined the once-hated underwire bra and made it a comfortable, everyday staple for women of all sizes. Jailynn Taylor highlights our bras’ soft fabric, seamless design and breathable fit for InStyle. #Maidenform #CraveableIntimates

We’re putting the M in Monét! We are ecstatic to partner with three-time Grammy winner?Victoria Monét in an Instagram reel shared with her 1.9M followers. The video showcases Monét’s sophisticated personal style, authentic spirit and empowering aura – coinciding with our comfortable yet sexy?intimates from M. We look forward to future collaboration with the It girl.? ? #Maidenform #MeetM #CraveableIntimates #EmpoweringWomen?

Mmm...Extra craveable intimates. Irresistibly delicious! #Maidenform #Lingerie #Shapewear #Fashion

There are ample benefits to sporting shapewear, but an added boost in confidence is the one our Maidenform consumers value the most. I had a lot of fun digging into all things shapewear for this TIME Stamped interview highlighting our diverse portfolio of modern silhouettes and how simple they make it to level up your wardrobe game! https://lnkd.in/g_aHZa9A #Maidenform #Shapewear #EmpoweringWomen #InnovationinFashion #FashionForward #EmpowerConfidence