MAHA Global

The Future of Reputation Management is Data-Driven! A huge thank you to Beth Egan and the The Weiss Center at the Newhouse School for hosting?Jim Weiss, Chairman + Co-Founder, Real Chemistry, and Haider Nazar, CEO, MAHA Global. Thanks also to the students for their enthusiastic participation and thoughtful questions! (The link to the webinar recording is in the comments) We’ve got some key takeaways from Haider and Jim’s conversation: ? Reputation is quantifiable: The ‘old way’ of managing reputation solely through sentiment analysis and media metrics are now long gone. Reputation management is now built on AI-powered data analytics, providing measurable and actionable insights on key reputation drivers. ? Communicators must play ‘offense’: The best and most effective CCOs think ‘transformation’.? They want to level-up their organization’s capability, and think about measurement, driving next generation tools and metrics across the organization, and are always thinking ROI and impact. ? Data literacy is now table stakes: If CCOs want a seat at the table, they must speak the language that best resonates with their boards; cold numbers and ROI. Data-driven reputation intelligence makes comms strategy compelling. ? Predictive modeling is the future: New analytical tools can forecast how company actions and messages will impact stakeholder perception, risk, and financial performance before decisions are made. ? Authenticity + Insights = Value Creation: Businesses that align actions (driven by data-driven insights) with trust and transparency, will not only drive reputational strength, but unlock greater market opportunities and create value. Do you know if your organization is playing offense or defense? Is it leveraging its data to effectively drive ROI through reputation management? Reach out to learn more about how we can help. #ReputationManagement #CorporateCommunications #DataAnalytics #LeadershipCommunication #PurposeandProfit

Just 1?? day to go for an event you don't want to miss! Tomorrow, March 18th, our CEO Haider Nazar will be speaking with Jim Weiss, Chairman and Founder of Real Chemistry at The Weiss Center at the Newhouse School. Jim and Haider will dive deep into technology and AI and how it’s revolutionizing reputation management. If you’re a communication professional, you’ll learn why you must embrace data-driven intelligence to deliver greater value to clients and C-Suite executives. This essential webinar is FREE and open to all, but registration closes today! #CorporateReputation #PR #MediaAnalytics #CorporateReputation #PurposeandProfit

Four days to go! On March 18th, our CEO?Haider Nazar will be speaking with Jim Weiss, Chairman + Founder of Real Chemistry at The Weiss Center at the Newhouse School. Jim and Haider will shed light on how technology and AI has impacted reputation management, and why it’s important for communication professionals to lean into data-driven intelligence to drive more value for their clients or their C-Suite. Haider will also showcase how MAHA Global’s analytics platform Darwin empowers communicators to accurately measure reputational risks and mitigate them, and demonstrate true ROI. This webinar is free and open to everyone so please register now! #CorporateReputation #ReputationManagement #PurposeandProfit #PR #MediaAnalytics

In a chat with Richard Midson, MAHA Global CEO and co-founder Haider Nazar cautioned against companies making knee-jerk changes to their ESG and other commitments, just because their boards are under pressure to do so. For companies that have made heavy investments into their initiatives, be it green initiatives or DEI ones, it’s imperative they look at the data to see the impact these initiatives have on their reputation, and therefore their bottomline. MAHA's reputation intelligence platform Darwin is precisely the data-driven solution that could help companies decide on their key reputational strategies. Darwin identifies key factors that impact a company's reputation, which in turn helps it prioritize the key communication strategies to mitigate this impact. To listen to the complete podcast (The Public Relations Podcast), click on Spotify link in the comments. #CorporateReputation #ESG #ReputationManagement

An in-person (& virtual) event you do not want to miss! Join our CEO and Co-founder Haider Nazar alongside Jim Weiss, Founder + Chairman of Real Chemistry, for an insightful discussion on how cutting-edge analytics can transform corporate reputation management. When: Tuesday, March 18th Time: 6-7 pm ET Where: S.I. Newhouse School of Public Communications at Syracuse University 3, Room 432/434 For those who cannot make it in person, you can attend virtually. We’ll share details post registration. Together Jim and Haider will discuss how the technology landscape has changed, impacting reputation management, and why it’s essential for corporate communicators to be data-driven - armed with predictive intelligence - to stay ahead. Haider will also touch on how MAHA Global's analytics platform Darwin enables reputation teams (both in-house and agency leaders) the ability to: ? Anticipate risks and uncover opportunities ? Generate deeper insights and develop smarter strategies ? Create measurable impact and show tangible business outcomes ? Build lasting trust with key stakeholders If you’re in PR and comms, both in-house and agency, don't miss this opportunity to learn how MAHA Global's approach to reputation management can help you or your client to unlock ROI. To register, scan the QR code in the image with your mobile phone camera and complete the form. Last day to register is March 17th!

?? Podcast Alert! We’re excited to have our CEO Haider Nazar appear on Richard Midson's Public Relations Podcast, on Spotify! Listen in as Haider discusses with Richard how MAHA Global's reputational intelligence platform answers one of the biggest questions CCOs have for their PR agencies - what is the ROI on my PR campaigns? Haider and Richard also touch upon how companies are getting pressure at the board level to potentially walk back some of their commitments. It’s essential though to first understand what the impact is in walking away vs. what the impact is in sticking with that commitment - something deemed important to the company and its stakeholders. As Haider shared: 'What we hear from communicators is - I want to know what to prioritize and deprioritize and what things are going to make a difference to my business. What we ask them is - where are you outperforming, and where do you have high differentiation, and where are the biggest opportunities to communicate/do effective outreach?' MAHA Global's reputation intelligence platform brings to light the underlying drivers that are limiting a company’s reputation as well as where the biggest opportunities lie - providing clear direction on what a company can, and should, speak out on. If you work in comms and PR, you do not want to miss this! (Link to listen on Spotify in the comments). #Reputation #PR #ROI #Communication #PublicRelations

Webinar Recording: Power up your reputation management through analytics Onclusive and MAHA Global bring to you - Going Beyond Sentiment Analysis to Create More Value, an on-demand webinar that explains how analytics can transform your reputation management. MAHA Global’s platform Darwin provides marketers, communicators, agencies and PR professionals with tools that help navigate risks and opportunities, while building stakeholder trust. In this webinar, a powerful line up of speakers from thredpartners, Onclusive and MAHA Global will explore how advanced analytics drive effective reputation management strategies and enhance data-driven decision making for communications professionals. What you'll learn: ?? Techniques to combat misinformation and disinformation ?? Methods for aggregating and analyzing multi-source data ?? Integrating data insights into corporate decision-making ?? Building stakeholder trust through evidence-based communications Who is this for? This session is ideal for marketing, PR, and communications leaders looking to create enterprise value through precise, insight-driven reputation management. To access this webinar recording, sign up via the link in the comments! Kathy Krenger Mitch T. Haider Nazar Roxane P. #MAHAGlobal #CorporateReputation #ReputationAnalytics

Brand Perception vs Brand Reality: Bridging the Gap An article by Andre Oentoro on Agility PR Solutions struck a chord with us. He writes about how there’s a gap between your brand perception and the reality of how customers perceive it. The link to their article is in the comments. The disconnect between how customers perceive your brand and its reality isn't just a messaging issue, it's a financial imperative. Here's what Andre recommends to close the gap between brand reality and perception: ?? Brands must be authentic, all the time. Consumers can tell when a brand is genuine and when they’re just paying lip service to values. ?? Brand promises need to be fulfilled, every time. Every promise met enhances the customer experience and therefore, brand trust. ?? Feedback is a gift. Listening to your customer is the surest way to understand what they really feel about the brand, and what you can change as a brand custodian. ?? Your internal culture reflects on the external brand. If employees aren’t aligned to the values of the brand, the dissonance shows. ?? Consistently communicating your values and key messages to consumers will shape both perception and reality. But trends, behaviours and consumers change all the time, and hence messages need to be tweaked from time to time. If you’re looking for a way to quantify each of these parameters, and get a true sense of the gap in perception and reality, MAHA Global l can help with this challenging endeavor, made easy with our advanced analytics capabilities! Our AI-powered reputation management tool unifies data from a variety of sources, including sentiment analysis and financial data, to quantify your brand’s reputation and its impact on your bottom line. Not just that, we take the guesswork out of what a brand needs to do next to close the perception-reality gap. Do you think you need help closing the gap? Contact us to learn how (Link in comments) #MarketingROI #BrandValue #CorporateReputation #ReputationManagement #BrandPerception

New Webinar: "Transforming Reputation Management Through Analytics" - A collaborative effort between Onclusive and MAHA Global. MAHA Global helps communicators by eliminating guess work and giving them the reputation intelligence tools they need to navigate risks and opportunities, and in the end, build trust with key stakeholders. In this webinar, our speakers explore strategies in reputation management, focusing on the power of advanced analytics, and the implications it has on data-driven decision making for communicators. Through this webinar, you’ll learn about: ? Key techniques to navigate misinformation/disinformation ? Effective methods for aggregating and analyzing data from multiple sources ? Integrating data insights into corporate decision-making? ? Enhancing stakeholder trust through evidence-based communications If you’re a marketing, PR or communications leader, this webinar will support you in creating enterprise value by enhancing your reputation. To view and download this educational recording - sign up by clicking on the link in the comments! #CorporateCommunications #ReputationManagement #DataAnalytics #Onclusive #MAHAGlobal

Corporate reputation affects the bottomline as much as it does hearts and minds. Its 2025, and corporate reputation is not as much about sentiment analysis, and more about cold, hard numbers. If a company’s reputation isn’t on firm footing, a corporate mis-step is inevitably followed by a backlash, not just on social media but also related to stock price and revenue. Understanding the extent of impact reputation has on financial ratios requires a more sophisticated data approach. At MAHA Global, this is exactly what we do. Backed by our peer reviewed science and machine learning models, we unify multiple sources of data to accurately gauge the drivers of reputation, and how they affect key financial metrics, including: ? EBITDA: A strong reputation helps to reduce risk. In turn, organizations can cut costs, improve efficiency, and drive a higher EBITDA. ? Total Shareholder Return: Reputation drives investor confidence, lifting share prices, or keeping them high, increasing shareholder return. ? Revenue Growth: Reputation drives customer trust and builds brand equity, typically leading to greater purchase volumes, and therefore more revenue. ? Advertising Optimization:? Understand how reputation factors can positively optimize your MMM models. ? Analyst Coverage: Determine risks in analyst sentiment or create a target list of analysts by reputation factor for improved coverage and ratings. This is the real opportunity - smart marketers and communication leaders are using reputation as a secret weapon of growth. In a world where a single blogpost can wipe out billions of dollars of shareholder value, reputation becomes more than damage control; it becomes the bedrock to a legitimate growth story. So - is your company doing all it can to maximize the financial impact of its reputation? Let’s discuss in the comments below. #ReputationManagement #CorporateStrategy #StakeholderTrust #FinancialImpact #EBITDA #InvestorConfidence #BusinessGrowth #MAHAGlobal