Magnite

Media agencies want more direct relationships with publishers. With Magnite’s SpringServe ad server, agencies can control audience targeting and differentiate themselves from other buyers in the market, says Gregory Sherrill, our VP of demand, speaking at Beet.TV's Beet Retreat in San Juan. Check out the full video to learn more about how Magnite helps buyers leverage supply-path optimization in addition to other programmatic opportunities, such as native ad formats: https://lnkd.in/ecsUcAGx

We’re excited to be at Open Garden’s first edition of CTV Innovators this week! Edouard Schmidt, our Commercial Director of France, and Adam Marki, Deputy General Digital Manager at TF1 PUB, will discuss whether 2025 will be the year that CTV takes over display advertising in terms of ad spend.

Streaming is rapidly becoming viewers' go-to destination for live sports. How should advertisers keep up with this shift? Sam Wilson, our VP of streaming in EMEA, describes how marketers can include live sports in their digital media plans to reach new audiences. Read the full piece here: https://lnkd.in/e5AKci7Z

Cross Screen Media leveraged Magnite's ClearLine to drive incremental voter reach during the 2024 election cycle. Find out how ClearLine streamlines the buying process by establishing a more direct route to premium inventory and significantly increasing spend toward working media. https://lnkd.in/gpeDgUju

We are sponsoring Engage's Programmatic Day in Milan next week. Our Commercial Director, Italy, Spain and MENA Lorenzo Del Seppia, will speak with Tommaso Fede Morpurgo, Sales Manager, Italy, DAZN on stage for a live conversation on what the future holds for CTV. #ProgrammaticDay2025

With Magnite’s ClearLine ad buying solution, “we’re driving efficiencies that weren’t possible in a more traditional programmatic experience,” said Jean Fitzpatrick, EVP of commercial strategy at IPG Mediabrands, speaking at Beet.TV's Beet Retreat in San Juan. Check out the full video to learn more about how Magnite’s ClearLine makes media buying more efficient for buyers and sellers alike. https://lnkd.in/edExRuQu

Brazil is a ripe market for CTV advertising growth. Here’s a deeper look at the key factors driving the streaming model’s dominance in Brazil and how brands can leverage this full-funnel impact to drive measurable results. https://lnkd.in/eub2WM8S

Demand Manager’s Prebid Analytics offers deep data-driven insights into auction performance, bid loss analysis, and revenue trends to drive business intelligence and optimize Prebid setups. Discover how Prebid Analytics can refine your monetization approach here: https://lnkd.in/gAFueDmf

We had a great time in New York City this week as a proud supporting sponsor of CTV Connect, hosted by AdExchanger and Cynopsis. We really enjoyed connecting with media buyers and sellers for discussions on all things CTV advertising! ?? #CTVConnect

We were in Hamburg this week for d3con! It was a great turnout for our masterclass, Retail Matters: The Intersection of Commerce & Curation, hosted by our Managing Director of Central Europe, Johannes Paysen. A special thank you to Moritz Hoffmann, Managing Director of Retail Media at pilot group for joining us on stage for a Q&A and sharing his valuable insights! #d3con