Streaming is rapidly becoming viewers' go-to destination for live sports. How should advertisers keep up with this shift? Sam Wilson, our VP of streaming in EMEA, describes how marketers can include live sports in their digital media plans to reach new audiences. Read the full piece here: https://lnkd.in/e5AKci7Z
Magnite
广告服务
We’re Magnite, the world’s largest independent sell-side advertising platform. Find us on Nasdaq at MGNI.
关于我们
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
- 网站
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https://magnite.com
Magnite的外部链接
- 所属行业
- 广告服务
- 规模
- 501-1,000 人
- 类型
- 上市公司
Magnite员工
动态
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Cross Screen Media leveraged Magnite's ClearLine to drive incremental voter reach during the 2024 election cycle. Find out how ClearLine streamlines the buying process by establishing a more direct route to premium inventory and significantly increasing spend toward working media. https://lnkd.in/gpeDgUju
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We are sponsoring Engage's Programmatic Day in Milan next week. Our Commercial Director, Italy, Spain and MENA Lorenzo Del Seppia, will speak with Tommaso Fede Morpurgo, Sales Manager, Italy, DAZN on stage for a live conversation on what the future holds for CTV. #ProgrammaticDay2025
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With Magnite’s ClearLine ad buying solution, “we’re driving efficiencies that weren’t possible in a more traditional programmatic experience,” said Jean Fitzpatrick, EVP of commercial strategy at IPG Mediabrands, speaking at Beet.TV's Beet Retreat in San Juan. Check out the full video to learn more about how Magnite’s ClearLine makes media buying more efficient for buyers and sellers alike. https://lnkd.in/edExRuQu
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Brazil is a ripe market for CTV advertising growth. Here’s a deeper look at the key factors driving the streaming model’s dominance in Brazil and how brands can leverage this full-funnel impact to drive measurable results. https://lnkd.in/eub2WM8S
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Demand Manager’s Prebid Analytics offers deep data-driven insights into auction performance, bid loss analysis, and revenue trends to drive business intelligence and optimize Prebid setups. Discover how Prebid Analytics can refine your monetization approach here: https://lnkd.in/gAFueDmf
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We had a great time in New York City this week as a proud supporting sponsor of CTV Connect, hosted by AdExchanger and Cynopsis. We really enjoyed connecting with media buyers and sellers for discussions on all things CTV advertising! ?? #CTVConnect
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We were in Hamburg this week for d3con! It was a great turnout for our masterclass, Retail Matters: The Intersection of Commerce & Curation, hosted by our Managing Director of Central Europe, Johannes Paysen. A special thank you to Moritz Hoffmann, Managing Director of Retail Media at pilot group for joining us on stage for a Q&A and sharing his valuable insights! #d3con
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Evan Gehring, our DV+ Platform Lead, sat down with Unity to talk through the potential of mobile in-app. Read the Q&A here! https://lnkd.in/gvUDVsXz
Mobile in-app advertising is set for tremendous growth in 2025. How can you stay ahead? Evan Gehring from Magnite sat down with us to share his key insights. Discover how Magnite and Unity are shaping the future of programmatic advertising. Read our exclusive Q&A here: https://lnkd.in/gvUDVsXz
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Magnite is proud to be the Innovation Leader in Frost & Sullivan’s Frost Radar?: Supply-Side Platforms report. This milestone reflects our strengths in streaming, machine learning advancements, and publisher-centric solutions. Achieving the highest growth score among pureplay SSPs further reinforces our commitment to driving the evolution of programmatic advertising. https://lnkd.in/diHm243i
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