For many B2B businesses, hiring a full-time marketing executive simply isn��t feasible, but that doesn��t mean you should settle for a lack of strategic leadership. Engaging a fractional Chief Marketing Officer (CMO) combines cost-efficiency with high-level talent. These marketing powerhouses bring their wealth of knowledge and battle-tested strategies to your team exactly when you need them. Could a fractional CMO be the missing piece in your growth strategy? Read our blog to learn more: https://hubs.li/Q036PTSP0 #B2BMarketing #FractionalCMO #MarketingStrategy
Magnetude Consulting
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Magnetude is a B2B marketing firm that pioneered the fractional marketing approach for small to medium tech-related businesses. The firm offers a wide range of strategic and execution-focused marketing services to seamlessly dovetail into client growth goals. The company specializes in growth strategy consulting and fractional marketing department services including marketing strategy, messaging, branding, websites, content development, digital marketing, demand generation, sales and channel enablement, and brand visibility. Magnetude services clients across the globe and brings specialized expertise in areas including cybersecurity, big data/AI, SaaS products, B2B professional services, and emerging and established technology related products and services.
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Beth Bryant, APR
Master wordsmith ensuring companies disseminate powerful content and convey messages that resonate with target audiences.
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Anne Rath
Retired at Freedom
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Cyndy Hunter
Fractional CMO | VP Client Strategy | B2B Tech Marketing | 2X Cybersecurity Marketer of the Year
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Myles Bristowe
Senior marketing consultant for brands absolutely determined to grow. Credit Union advocate, honorary lifetime AMA member, author of Today's��
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Who else loves a good success story? Our Founder & CEO Natalie Nathanson shares a story about one of our cybersecurity clients that had recently spun off from an established business and needed marketing in place to launch��and fast. From strategy to automation to PR, their marketing function went from 0 to 60 in just a few short months, and they even had to bring on a sales lead earlier than expected to keep up. This is why we do what we do. What's your best success story? Learn more about our cybersecurity marketing approach: https://lnkd.in/ex6gyZfP #CybersecurityMarketing #CybersecurityMarketingAgency #CybersecurityStartup
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Scaling a SaaS company while staying innovative isn��t easy. In Natalie Nathanson's latest Shift & Thrive Podcast episode, Sriram Subramanian, CEO of Link to Any, shares insights on scaling in the SMB market, leveraging AI, and building a strong team. Watch now for key takeaways on growth and leadership. Full episode links in the comments?? #Leadership #SaaS #AI #Innovation #Entrepreneurship #ShiftAndThrive
CEO & Founder of Magnetude Consulting | Podcast Host | AI Enthusiast | Fractional & Outsourced B2B Marketing Agency & GTM Consulting | Specializing in Clients in Cybersecurity, Managed IT Services, Innovative B2B Tech
What does it take to build a thriving SaaS company that simplifies integration for small and midsize businesses? Sriram Subramanian, Co-Founder and CEO of Link to Any, has been in the trenches figuring it out. From his early career at PayPal and HP to creating a platform that helps retailers and restaurants seamlessly migrate and integrate their systems, Sriram��s journey is one of innovation, strategic partnerships, and leadership. In our latest Shift & Thrive Podcast episode, we discuss: ? The challenge of scaling in the SMB market��and why selling through platforms can be a game-changer ? How AI and automation are transforming system integrations in hospitality and retail ? Leadership lessons on hiring, culture-building, and maintaining a ��healthy tension�� for growth ? The importance of measured fundraising��choosing investors who bring more than just capital ? Finding balance as a founder��how mindfulness and giving back keep him grounded Sriram��s insights on growth, innovation, and leadership in the fast-changing tech landscape are a must-listen for any entrepreneur or business leader navigating transformation. ?? Link to the full episode in the comments ?? If you��re leading a company through change, what��s the biggest lesson you��ve learned? Let��s discuss! #Leadership #SaaS #Innovation #ShiftAndThrive #AI #Entrepreneurship
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Wish you could borrow a seasoned CMO for an hour? Good news��you can! Our free Marketing Strategy Power Hour gives you 60 minutes of focused, expert insights. No fluff, no sales pitch��just strategic, results-driven advice tailored to your business. We��ll dive into the marketing challenges keeping you up at night��whether it��s budget decisions, audience engagement struggles, or a fresh take on your strategy. Sign up here: https://hubs.li/Q0329pZM0 #MarketingStrategy #B2BMarketing #B2BMarketingAgency
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Time really flies when you're having fun. Happy 3-year MAG-niversary to Brendan Kilcoyne, Marketing Associate! We appreciate Brendan for his tireless efforts on internal and client initiatives, his inspiring positive attitude, and his formidable chess game, to name just a few. Thank you for all that you do, Brendan! #CompanyCulture #workanniversary
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GenAI has made waves across every industry, and marketing is one of the industries at the forefront of navigating its impact. Over the past two years, companies��including Magnetude Consulting��have tested its strengths, weaknesses, and potential to enhance marketing. Our Founder and CEO Natalie Nathanson shares nine hard-won lessons as a member of the Forbes Agency Council to help you make smarter AI decisions. Read her article here: https://lnkd.in/euEBtHUh How is your team leveraging GenAI in marketing? #GenAI #AI #AIMarketing
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Meet Michele Johnston, Magnetude Consulting's Digital Marketing & Technology Practice Lead and our latest MVP! Twice a year, we recognize a team member who truly embodies Magnetude��s core values, and this round, we��re celebrating Michele. She consistently brings her A game for our clients and leads the charge on digital marketing initiatives, automation, and more. Plus, she really knows how to sink her teeth into a killer Halloween look. ??��? If you see Michele around, be sure to congratulate her! #MVP #CompanyCulture #B2BMarketing
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Great new piece of content from our client ISOutsource. IT is changing at a lightning-fast pace - read this report to learn all about the top tech trends shaping 2025. #ITservices #ITServicesMarketing #Tech
?? Navigating the IT Landscape in 2025: Key Trends and Challenges for SMBs ?? In the fast-paced digital world of 2025, SMBs face unique IT challenges and opportunities. Our latest report dives deep into the top technology trends shaping the future, from cybersecurity to cloud adoption and remote work. #SMB #ITTrends #Cybersecurity #CloudComputing #RemoteWork
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Roses are red, violets are blue, If growth��s feeling slow, we��ve got strategies for you! From branding to lead gen and strategy to execution, we help B2B companies build a marketing function that delivers real impact and measurable growth. ??Contact us to set up an introductory chat: https://hubs.li/Q036vYsm0 #ValentinesDay #B2Bmarketing #B2Bmarketingagency
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Great shots & insights from our trip to MSP Expo! It's such an exciting time to be in the IT services space right now. (Good to have you back just in time for more snow, Gary!) #MSPMarketing #MSPMarketingAgency #ITServices
Empowering Tech, Cybersecurity & IT Companies with Strategic Marketing & Growth Solutions
**Fun fact** New England winters have me conditioned for temps in the teens��so South Florida heat has definitely been a shock! ?????? Despite that, it��s been a busy and exciting week at the MSP Expo! I��ve had the chance to meet some incredible people, learn about forward-thinking companies in the MSP space, and share the great work the Magnetude Consulting team is doing to help MSPs grow. A huge thank you to David Jooste and the The Managed Service Providers Association of America? for hosting such a fantastic event! #MSPExpo #MSPCommunity #Networking #B2BMarketing
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