Magnetude Consulting

What's measured improves. Our Founder & CEO Natalie Nathanson talks about how we use metrics to measure success for our cybersecurity clients at Magnetude Consulting. We always start with our clients' goals and hone in on the meaningful metrics that indicate that we're driving real impact—not just vanity metrics. Learn more about our cybersecurity marketing expertise: https://lnkd.in/ex6gyZfP #cybersecuritymarketing #marketingmetrics #metrics

“AI is such a disruptor that it’s finally forcing people to take notice. But really, Google has been moving toward zero-click search results for a long time.” – Michele Johnston, Digital Lead, Magnetude Consulting If you're struggling to improve your SEO rankings, you might be focusing on the wrong things. Instead of chasing algorithms, prioritize high-quality content that genuinely serves your audience. Google (and generative AI search) rewards relevance over keyword stuffing. Michele shares her insights on rethinking your SEO strategy in her blog: https://lnkd.in/e8yHUqj4 How are you adapting your SEO approach to these changes? #SEO #ContentMarketing

At Magnetude Consulting, we don’t just celebrate women in leadership—we are women in leadership. Our firm is proud to be female-founded and guided by an incredible all-woman leadership team: - Natalie Nathanson, Founder & CEO - Cyndy Hunter, VP of Client Strategy (and recent Cybersecurity Marketer of the Year winner) - Mary McPheat (Campo), VP of Operations Together, we’ve built a company that thrives on expertise, collaboration, and innovation—all while challenging leadership norms. As we approach International Women’s Day, we’re proud to recognize the impact of strong female leadership and continue championing opportunities for women in business. ?? Join us in celebrating #IWD2025 and take a moment to meet the incredible women leading Magnetude: https://lnkd.in/e9CCjq8A #InternationalWomensDay #AccelerateAction #WomenInLeadership #FemaleFounded

?? Five Years in a Row! Magnetude Consulting has again been named Cybersecurity Marketing Agency of the Year by the Cybersecurity Excellence Awards! This recognition and Cyndy Hunter’s third-time win as Cybersecurity Marketer of the Year reflect our deep expertise, strategic approach, and hands-on execution that help cybersecurity companies stand out and scale. Even better? Our clients, Veriato and NopalCyber, were also honored! Seeing them succeed is what drives us. - Veriato: A leader in User Entity Behavior Analytics (UEBA) for workforce productivity and insider risk management - NopalCyber: Transforming cybersecurity with its “Security-in-a-Box” solution for turnkey, expert-driven security services. Cybersecurity is a crowded, rapidly evolving space—we’re here to help companies break through and own their narrative. Join us in celebrating these wins, and if your company is looking to elevate its marketing strategy, let’s talk. #CyberMarketing #CybersecurityMarketing #B2BMarketing ?? https://lnkd.in/eJrWApGh

Today's episode of Shift & Thrive Podcast is all about robotics, AI, and leadership. Tune in for a great discussion on the evolution of robotics, physical AI innovations, leadership lessons on scaling a deep-tech startup, hiring top talent, and fostering innovation, and more. Ways to Tune In: Spotify: https://lnkd.in/eXQ3w9dx Apple Podcasts: https://lnkd.in/ejn_GQnN Amazon Music: https://lnkd.in/eE85be-T iHeart Radio: https://lnkd.in/eBZcmN4V Pandora: https://lnkd.in/e9yCNkQV YouTube: https://lnkd.in/ddH5nb37 Shift&Thrive Website: https://lnkd.in/dPBbdrvD

A huge congratulations to our client, NopalCyber! Very well deserved! #cybersecurity #cybersecurityexcellenceawards

For many B2B businesses, hiring a full-time marketing executive simply isn’t feasible, but that doesn’t mean you should settle for a lack of strategic leadership. Engaging a fractional Chief Marketing Officer (CMO) combines cost-efficiency with high-level talent. These marketing powerhouses bring their wealth of knowledge and battle-tested strategies to your team exactly when you need them. Could a fractional CMO be the missing piece in your growth strategy? Read our blog to learn more: https://hubs.li/Q036PTSP0 #B2BMarketing #FractionalCMO #MarketingStrategy

Who else loves a good success story? Our Founder & CEO Natalie Nathanson shares a story about one of our cybersecurity clients that had recently spun off from an established business and needed marketing in place to launch—and fast. From strategy to automation to PR, their marketing function went from 0 to 60 in just a few short months, and they even had to bring on a sales lead earlier than expected to keep up. This is why we do what we do. What's your best success story? Learn more about our cybersecurity marketing approach: https://lnkd.in/ex6gyZfP #CybersecurityMarketing #CybersecurityMarketingAgency #CybersecurityStartup

Scaling a SaaS company while staying innovative isn’t easy. In Natalie Nathanson's latest Shift & Thrive Podcast episode, Sriram Subramanian, CEO of Link to Any, shares insights on scaling in the SMB market, leveraging AI, and building a strong team. Watch now for key takeaways on growth and leadership. Full episode links in the comments?? #Leadership #SaaS #AI #Innovation #Entrepreneurship #ShiftAndThrive

Wish you could borrow a seasoned CMO for an hour? Good news—you can! Our free Marketing Strategy Power Hour gives you 60 minutes of focused, expert insights. No fluff, no sales pitch—just strategic, results-driven advice tailored to your business. We’ll dive into the marketing challenges keeping you up at night—whether it’s budget decisions, audience engagement struggles, or a fresh take on your strategy. Sign up here: https://hubs.li/Q0329pZM0 #MarketingStrategy #B2BMarketing #B2BMarketingAgency