Magnetry

Driven Project's goal is to give these kids one of the best days of their lives. They accidentally gave us one of the best days of ours. A great cause, good people and wonderful kids. Will share a little more soon.

Presidential candidates are using just about anything to promote their platforms. Even Fortnite. #gaming #campaigns #politics #advertising

TwitchCon 2024 made it clear for brands that when it comes to streaming media, the power resides with the people. The Story: Between the bright lights of the convention floor, the raucous applause of Twitch Rivals and the throngs of streamers and their fans at TwitchCon 2024, the Magnetry team noted one clear theme above all else: communities were at the center of this year's convention. While ‘community’ may be a popular buzzword for brands, for Twitch it is its very livelihood. “Chatters,” the participants in live streams that make up each streamer's community, make or break a livestream. We saw communities centered around everything from individual streamers and games, to cosplayers or even Twitch extension developers. Twitch made an extra effort this year to give individual communities spaces to congregate, create, and grow. For the reported 30,000 Twitch fans that flooded Downtown San Diego for this year's convention, there was plenty of good news to be had. Twitch announced a full suite of new features for streamers and created spaces for individual communities on site in the convention center, such as Friendship lounges or the Twitch Unity Guild lounge. The Lesson: What does all this community focus mean for brands activating in the space? Well it reinforces a belief we have long held at Magnetry: streaming, like gaming, is not a monolith and there is no one-size fits all campaign or approach. Yeah, big surprise that you can’t talk to everyone in a group the same way. But for a few years we’ve noticed brands still trying to lasso everyone as “gamers” or “streamer” with the same kind of rope. Twitch has recognized this, putting great effort into features and spaces that reflect the diversity and wide spectrum of needs found in its platform, where over 7 million individual streamers went live in the month of April playing over 3500 different games. Brands should take the same approach, and move from appealing to “gamers” to finding specific games, genres, or even collectives of streamers that align to brand goals and values. Streaming media is the same way. At Magnetry this means deep dives into our clients' brands to understand exactly which gaming and streaming communities to approach, be they speedrunning or competitive Counter Strike 2 tournaments. Like love, there’s somebody for everybody, you just have to take a little more time to find the one that’s right for you. #gaming #marketing #twitch #streaming #advertising

Here's a little update on our Request For Lunch policy (where we respond to RFPs with RFLs before we participate.) Now keep in mind, we are perhaps the least aggressive agency around when it comes to going after new business. Our new business strategy could be summarized by one word: avoidance. We pretty much focus on our current clients and their happiness and outside of a few small efforts here or there, we let the chips fall where they may. And by chips, we mean a chips and salsa appetizer when we actually do respond to an RFP. We're not trying to be Omnicom or hedging to be acquired, we just want to have the best opportunities possible with clients who are trying to do new and interesting things. And if we get along over a big bowl of the best Pho in the neighborhood, that's a good start. RFL by the numbers: Time Period: 7 Months. RFPs received: 24 RFLs Sent Out: 6 RFLs actually redeemed: 4 Clients or projects 'won': 3 — A very good batting average. (We don't announce new clients as a rule.) For an agency our size and what we're looking to do, the stats are pretty good. More so, I have estimated that RFLs have saved our agency offices over a month of billable time, countless meetings, and endless frustration. And we've gained partners who are aligned not just in goal but also in spirit. To get an idea of what an RFL looks like, here's the letter we've been sending out. #advertising #adagency #adbusiness #smallagency

Magnetry has packed up our assorted knapsacks and are hitting the road for the next couple of weeks. Maybe you’ll be somewhere along the trail and we can flip through the radio stations together. Feel free to hitch a ride or grab time to hang. (https://bit.ly/3MBVohi) Dallas, TX - 9/13-15. Rocket League Worlds where we will be representing our amazing clients, Ally and Epic Games. San Diego, CA - 9/20-22 Staying smart and in the game at TwitchCon. We’d love to say hello, howdy or otherwise catch up.

Our Chief Creative Officer, J. Jason Smith has spoken about this before, and we are fully aware it's a very rare mindset: "If I were a client and an agency announced they won my business before we've produced anything together, I would immediately fire them. Sounds harsh, but it's a window into how they define winning. Typically, it's the agency bureaucrats or holding companies that are busy counting up the imaginary invoices and billings they've not yet earned. We won! That's good for them. Not all that good for you." If your agency is truly creative and results-driven, they'll announce the win with the first salvo of effective work done many months later. That's an agency that defines winning, only if you win. That's also more than likely "a creative-led agency who knows the game isn't over when the ink dries and realizes, it hasn't even started yet." A more mature, patient, and less self-serving type of agency. That's why you'll never hear us talking about a new client, until you know... we do something worth talking about. https://lnkd.in/ddEaisWr

Earlier this Spring, Magnetry produced the largest esports tournament in Alaska history for client?GCI Communication Corp.?where teams competed for a shot at a $25,000 prize pool in the second annual Northern Lights Invitational, featuring Counter-Strike 2. (Including a surprise Battle of Champions.) From planning, promotion, logistics, streaming and launch events over several weeks, we were there for every smoke grenade and every frag. There’s no telling how we could help your company connect with and activate the gaming space. All you have to do is ask. #esports?#gaming?#creative?#streamer?#gamers

Be the ball, Danny. Be the ball. Working with our client?Ally?along with their partners at the?United States Golf Association (USGA)?- Magnetry teed off on a golf tournament in Fortnite (yes, golf in Fortnite) last week that got quite the peppy golf clap. The custom game built in Fortnite Creative is the focus of the “Tee Time Speedrun,” which challenges players to play across nine holes and three custom courses by being “the ball.” During the tournament, players vied for a piece of a $25K total prize pool, with the first-place winner taking home $10K and earning a trip to the 2025 US Open. You can still try to put down your own time on the links, too. Info at https://www.allyarena.com/. This marks a continuation of Fortnite Creative maps that Magnetry has helped develop with Ally, the hub of which is the Ally Arena featuring partnerships with Rocket League, NASCAR and the NWSL. All designed to help Ally reach the younger, highly engaged gaming audience. #advertising #gaming #creativity #business

Well, we’re doing it again. The Agency Fantasy League is kicking off its third season this summer. Over the next few weeks, We’ll be awarding AFL franchises to some of the country’s best creative agencies to battle it out for fantasy sports supremacy. All you have to do is agree to manage your team as an agency, pay an entry fee on par with your local AAF award show entry, and then show up on draft day. Who will win the coveted @oxfordpennant Banner of Championship and Award Ceremony this year? Only billable time will tell. Request a franchise for your agency at: afl.magnetry.com or by using #agencyfantasyleague #advertising #adagency #cannes #ads #agencies #creativity

?? Our Ads are Smokey Bear approved! We had so much fun helping coordinate this activation with Magnetry and Arizona Department of Forestry and Fire Management. #onlyyou #smokeybear #smokeythebear #AZDFFM #OOH #OOHTODAY #outofhome #outofhomeadvertising #advertising #marketing #media #AOM #allovermedia