Magnet Global Network

How well does your organization know the customers you’re trying to reach? An understanding of your target audience is more than just a “nice-to-have.” Defining who you need to reach, what they value, and how to find them is a necessity. In this post from MAGNET agency Brunner learn how personas can help you put audience-first marketing into action for stronger connections and better results.

At the recent the Fort Worth chapter of the American Advertising Federation 2025 competition, MAGNET agency Schaefer Advertising Co. won a Gold Award for its Fort Worth Zoo Ball Invitation for ?Bailamos! as well as the Best of Print award for its brochure for the Texas A&M-Fort Worth campus. To read more, click the link.

R/GA...Welcome back?to the bright side?of independence! You're now officially?eligible to join Magnet Global Network!

Female-owned B2B marketing firm and MAGNET member Marketri recently attended MIT's AI-Powered Women Summit to explore practical applications of responsible AI. Click the link below to read the insights about how AI enhances our capabilities but it's the human connections that remain the cornerstone of successful B2B marketing strategies.

Congratulations to MAGNET member Copacino Fujikado whose "Our Love For All Boat" activation for Visit Seattle was just awarded a Platinum Adrian Award—one of the highest honors in travel marketing! Read more at the link.

Partner & CEO Bruce Lev and Chief Creative Officer A. Chris Moreira from MAGNET agency LevLane co-authored a commentary piece published in the Philly Ad News that explores why the world’s best creatives are laying down roots in Philadelphia.

Congrats to MAGNET agency Osborn Barr Paramore (OBP) who took home Gold in the Advertising - Brand Campaign category at the 2024 HSMAI (Hospitality Sales & Marketing Association Int'l) Adrian Awards on behalf of their partners at Visit Missouri. This recognition highlights the creative collaboration and strategic work that continues to showcase the best of Missouri. Congrats to everyone who made the "That's My M-O Season 2 Campaign" a success!

Born to generate ideas that break through, MAGNET agency Chernoff Newman has announced its new Test Unit offering brings together two of the agency’s disciplines (Advertising & PR) to craft work meant to drive coverage and conversation. Read more about Test Unit at the link.

The University of Texas at Arlington’s new westward expansion is more than a new campus—it’s a path to new possibilities. From messaging to branding, the team at MAGNET agency Schaefer Advertising Co. helped UTA capture the spirit of innovation and excellence they’re known for, and introduced North Texas to the university’s next frontier.

Excited to share that MAGNET agency Marcus Thomas LLC joins the list of members who has been recognized for the 5th time as one of Ad Age's Best Places to Work! This honor celebrates companies that have excelled over the past year, and we’re proud to cultivate a workplace where employees feel empowered, supported and encouraged to bring their authentic selves to work. Congratulations to all!