MAGNA Global

Our Global & U.S. President, Dani Benowitz, took the stage at Beet Retreat in Santa Monica to discuss the future of media investment.? ? From programmatic buying to the rise of commerce media, the panel delved into the transformative changes reshaping advertising — and shared strategies to help the industry adapt and thrive in this evolving landscape.? ? Thank you, Tameka Kee, Andy Plesser and?Beet.TV, for inviting Dani to be part of this important conversation!

We’re excited to share that Interpublic has been named Holding Company of the Year at The Drum Awards Festival 2024! With FCB Global earning Agency Network of the Year and our companies taking home an impressive 24 awards — the most of any marketing group — this recognition highlights the incredible power of creativity in delivering results for our clients. Congratulations to Area 23, FCB Global, Golin, Initiative, IPG Health, Jack Morton Worldwide, McCann Worldgroup, MullenLowe Global and UM Worldwide for their outstanding work. https://lnkd.in/etay5-vj

Brands looking to connect with authentic, engaged audiences are enhancing their content while prioritizing brand safety and suitability. In today’s crowded, fast-moving media landscape, MAGNA Media Trials and Reddit for Business reveal how to cut through the noise and drive real commerce in their new study, Reddit for Real: Unlocking the True Potential of Reddit for Brands. The data-backed study shows how brands can leverage Reddit’s unique community to build lasting relationships and drive trust—even in the age of AI and manipulated media. Ready to learn more? Read the full report here: https://lnkd.in/eJDh88rS

As ad spend on streaming grows, political campaigns are increasingly embracing connected TV (CTV) to meet potential voters where they’re watching. In a recent article for?The Current, Michelle Castillo spoke with our experts Vincent Letang and Michael Leszega, CFA about the shift of ad dollars to streaming as election marketing ramps up—and whether this trend will extend beyond Election Day. ? Read the full article on?The Current:?https://lnkd.in/g-VUwjiR

This past year has seen groundbreaking changes and unprecedented deals in sports broadcasting, influenced by various factors. Our EVP of Strategic Sports Investment, Kevin Collins, recently discussed the evolving sports media landscape on the latest episode of the?Double Take by Newton Investment Management?podcast.? ? “Sports continues to be the best asset on linear TV,” Kevin noted. “Before this season even kicked off, our intelligence team forecasted that 23% of live viewing would grow to at least 26 to 28% by the end of the year. It just goes to show how important live sports is for all video, but in particular the broadcasters because that’s where the ratings still continue to be.”? ? Tune into the latest Double Take episode to hear more:?https://lnkd.in/ehtkuyEE

Another great win ‘Hot N Ready’ off the press: Little Caesars Pizza has named Mediahub as its U.S. media agency of record. We’ll be handling all media planning, buying, analytics, and audience strategy — plus, they’ll be tapping into our Radical and Disruptive Lab, which will focus on creative media strategies to drive growth for the iconic pizza brand. Read more in Ad Age here: https://lnkd.in/ecgusj68

MAGNA Media Trials and LinkedIn for Marketing have partnered on new research exploring how Connected TV (CTV) is revolutionizing B2B marketing. Their latest study, “Catching the Professional Eye: How B2B Marketers can Reach Decision Makers with CTV,” reveals a significant presence of business decision-makers among CTV viewers, who are highly receptive to B2B advertising. Notably, an impressive 94% of these viewers opt-in to ad supported CTV. This data underscores the potential of CTV as a dynamic platform for reaching professionals in innovative ways. Learn about our findings here: https://lnkd.in/eyMzAyTM

New study, "Beyond the Prescription," by MAGNA Media Trials, in partnership with DeepIntent, reveals that pharmaceutical ads significantly influence patient behavior and health management. Key findings show that 63% of patients learn about new medications from these ads, and 55% discover new health conditions thanks to them. Learn more about the impact of pharmaceutical ads here: https://lnkd.in/eZJUUFQE

We’re excited to announce that our U.S. and Global President, Dani Benowitz, will join Andy Plesser and Beet.TV in Santa Monica for the #BeetRetreatLA! The Beet Retreat brings together top media experts to discuss the rapidly evolving advertising landscape and share insights on the latest trends and innovations. Discover more and join The Beet Retreat:?https://lnkd.in/enYJtwfw

#ICYMI: Our VP of Strategic Investment, Larene Mantel, joined DISH Media at Advertising Week New York for a discussion on "Data-Driven Media Strategies: Addressable TV Takes Center Stage." The discussion highlighted the advantages of making data-driven decisions for media buyers and how it empowers advertisers to reach their audiences more precisely. Larene noted, “We’re seeing addressable TV become a core foundational part of the strategy, whereas it often used to be an afterthought.” #AWNewYork24 #AWNY24 #IPGMediabrands