Magid

Fact on Friction??? In his latest blog post, our Media maven Bill Hague asks TV execs what they are doing right now to reduce the friction for their consumers to discover and consume content, and what insights are driving their viewer strategies. Read more at https://lnkd.in/e39USuK7 Got the smoothest content? EmotionalDNA?? is our dataset & dashboard that quantifies the emotional landscape and contextual signature of thousands of #entertainment properties against several points of engagement. Our clients optimize their partnership and programming decisions with proprietary emotional reads on viewer intent – the real determinants of brand love. Got the smoothest services? SubScape is our proprietary SVOD dataset - a #streaming subscriber DNA roadmap & toolkit, leading you to the highest-value subs (and away from the lowest-value ones). Fielded monthly with thousands of North American respondents. Three-dozen SVOD services are assessed across two-dozen value & satisfaction assessments. [email protected]

Severance & Insurance? State Farm asks you to “think about those ‘innie’ feelings in real life - like when you’re severed from your parent’s insurance for the first time.” Watch their new Apple+ tie-in :60 https://lnkd.in/dPMSZukG Magid’s proprietary human intelligence data recognizes the emotional drivers behind the partnership between this iconic brand and this hit show. Per our Brand eDNA dashboard, State Farm benefits from the halo effect of Severance’s Creativity and Excitement. And in turn, Severance borrows some of State Farm’s Authenticity and Relatability.? This partnership may also help State Farm appeal to a younger demo: 70% of Severance viewers are between 18 and 44 years old, a highly attractive demo for State Farm. Brand eDNA? is our proprietary dataset & dashboard that provides a precise measure of your competitive landscape, across State Farm and hundreds more brands against dozens of emotional attributes. Know precisely which emotions to lean in to, creating more effective strategies that drive sales and loyalty more efficiently. EmotionalDNA??is our proprietary dataset & dashboard that quantifies the emotional landscape and contextual signature of Severance and thousands more entertainment properties against several points of engagement. Optimize your partnership and programming decisions with emotional reads on viewer intent – the real determinants of brand love. Take a deeper trip down the elevator with this full analysis from our great client strategist Janet Early https://lnkd.in/dqjxYVrx

#SXSW, come say Howdy to our Partners next week! ?? ?? Claritas has content promotion insights & sales strategies for y'all media & entertainment execs, driven by Magid human intelligence. Email [email protected] to schedule time in ATX with the great Jenna Neumann & Lindsay Long.

Mazda North American Operations took to the #Oscars last night with a memorable brand spot espousing Gratitude, part of their social campaign #IWantToThank. Leveraging their proposition of Moving People. https://lnkd.in/gfMpnHdj As our Brand eDNA? dashboard shows, Mazda has historically strong scores on more practical emotional attributes such as Value and Practicality. But a campaign like this might drive their overall awareness and "move" consumer emotions from Relatability to more exciting attributes such as Innovation and Creativity and Desirability. Brand eDNA is our proprietary dataset & dashboard that provides a precise measure of your competitive landscape, across hundreds of brands and dozens of emotional attributes. Know precisely which emotions to lean in to, creating more effective strategies that drive sales and loyalty more efficiently. Does your brand need an award winner to leverage human intelligence into results? You’ll thank Magid. [email protected]

We love our Collaborator product for #journalism https://lnkd.in/gpN5g8Pz almost as much as we love Alberto!

Magid is #hiring a VP Business Development, for hybrid service out of our New York office. We are looking for courageous thinkers with #sales experience in the marketing services area. Collaborative self-starters to generate business-building solutions for clients (across categories including Media & Entertainment and Consumer Brands & Services) leveraging the breadth of Magid's consumer intelligence research and workflow tools expertise. [email protected]

What are your thoughts on brands like "Good Value" or "Kirkland Signature"? To most consumers, their products are great options. Rather than feeling like they're generic or less preferable than main name brands, the vast majority of consumers have a positive opinion of them. In fact, 3 out of 4 people say they'll pick one up on their next shopping trip. ?? In this cost-conscious economy, consumers are readily buying private label products from companies like Walmart, Costco Wholesale, and Amazon -- without feeling like they have to sacrifice on quality. Our Brand eDNA dataset will tell you brands that consumers rank highly for "Good Value" (different than simply "Affordable") are winning amidst today's financially uncertain consumer mindset. See the dashboard here ?? https://lnkd.in/gxDGWeQf #GoodValue #ConsumerInsights #EconomicTrends

Another great weekend for Sports TV - All-Star Weekend and college hoops ??, spring training ?, Daytona 500 ??, PGA & TGL ?. And a hockey game for the ages ?? ???? ???? ?? Many of our MVP clients share our passion for #Sports - leagues, broadcasters, advertisers, streamers, stations, gaming companies, etc. And they are more excited than ever, about more sports and more demos on more platforms for more engagement. Magid is back out on the field. This month we conduct the next wave of our proprietary Sports Consumption Tracking Study quarterly research, speaking with thousands of Americans. Who watches what and why? What exactly drives fandom? What can YOUR brand do to leverage the leagues and the love? Hand it off to Bill Hague or Brent Magid, to run a winning Sports gameplan.

Let go of the idea that AI won’t be part of the future of local news. Local newsrooms must look for ways to become more efficient and give their journalists back time to actually be journalists. Our Collaborator Newsroom tool was specifically designed with newsroom needs in mind, as Marisa DeCandido discusses in the video below. It addresses the common workflow bottlenecks we’ve heard about for years, such as being able to quickly turn a broadcast script to a quality web script. ?? “I was hesitant at first, but this is easily giving me back an hour in my day.” – Content Producer using Collaborator in a small market Schedule your demo here: https://lnkd.in/gmxva34S #AIinJournalism #AI #Journalism

We’re not the told-ya-so types. But our clients do love our human intelligence, as it gets them ahead of consumer trends and drives real business results. MediaPost reports how consumers crave “uplifting” content. https://lnkd.in/guKwkx2W? This is a trend we had been advising certain clients on for years - helping one major broadcaster reprioritize and remarket their Fall 2024 programming against key emotional drivers. Others’ behavioral reports only tell you the WHAT. For over 60 years, Magid has been about the WHY (the emotional connections between consumers and brands) and the HOW (activation tools for engaging consumers with these predictive emotions). EmotionalDNA?? is our proprietary dataset & dashboard that quantifies the landscape and contextual signature of over 10,000 entertainment properties against 14 points of engagement. Optimize your programming decisions with true reads on emotions – the real determinants of viewer engagement. More insightful than Nielsen ratings or those social listening tools. More innovative than yesterday’s media plans. More actionable than regular brand trackers. [email protected]