Magid

Happy Spring. And with it a sprouting of new offerings from the streamers. #TV execs, you're in the Emotions business. And so are we. It's identifying and leveraging those precise viewer emotions that will get the #SVOD industry out of the zero-sum game. Swapping subs and stealing share is no way to grow this spring. Magid has a variety of solutions to make your 2Q profits blossom. Speaking of Variety, check out our new ad. https://lnkd.in/g2-DKJFW

Feeling the burn of the churn? Is #TV becoming a zero-sum game? Just stealin’ share and swappin’ subs? Our media expert Mike Bloxham weighs in on the #SVOD industry’s move from a growth-based market to a share-based market. Fewer net new subscribers, like the mobile telephony category experienced. Read his blog and watch his video here https://lnkd.in/g27rjysz Mike delivers the details - not all subs are created equal. Look at their value. What is your audience makeup, e.g. how many Hypers and how many Loyalists? You're in the Emotions business, and so are we. Differentiated Marketing and bringing down Churn starts with knowing your service and its place in the competitive set of emotional drivers. SubScape? is our proprietary #SVOD dataset that leads you to the highest-value subscribers. This audience analysis toolkit places #streaming video audiences into distinct profiles. Planning and activation are optimized, bringing up LTV and bringing down CAC. Connect w/ [email protected]

It's Game Developers Conference week! https://lnkd.in/dwqwA9B5 Like they have for the past 30 years of their aged lives, the Magid #Gaming Team will be in San Francisco to apply their industry acumen, relationships, and big thinking team of Matt Bertz ?? GDC (decades at Game Informer and more as consultant), Mike Mahardy (decades at Gamespot and Polygon), and Mike Salmon (many, many decades at really old magazines and at 2K and other publishers as a consultant) to not just meet old friends and make new ones, but to also keep an eye on the industry they love. Check out their blog post at https://lnkd.in/d434QfhF Reach out - they are happy to meet and excited about the year ahead. #smartpeoplemakesmartdecisions. ??

Feeling Lucky today? ?? Guinness drinkers are feeling many feels about their brand. Their overindexed emotional drivers for consuming Guinness include Timeless, Nostalgic, Powerful. Even Professional and Intelligent. What do consumers feel about YOUR brand? Brand eDNA? is our proprietary brand dataset & dashboard that provides a precise measure of your competitive landscape, across hundreds more brands against dozens of emotional attributes. Know precisely which emotions to lean in to, creating more effective strategies that drive sales and loyalty more efficiently. You’re in the Emotions business. So are we. [email protected]?

Collaborator Newsroom reduces story creation time from 45 minutes to 5 minutes per story, and improves content quality by +50%. Magid's Vice President of Consulting, Marissa Nelson, discusses the Analyze feature below - a tool built by journalists for journalists. "When digital began disrupting our business, a lot of journalistic leaders acted like it wasn’t a big deal. Many hired a few digital experts, put them in the corner and hoped for the best. Let’s not make the same mistake this time." - MN Learn more about Collaborator: https://lnkd.in/gpN5g8Pz #AIinJournalism #AI #Journalism

Severance & Insurance? State Farm asks you to “think about those ‘innie’ feelings in real life - like when you’re severed from your parent’s insurance for the first time.” Watch their new Apple+ tie-in :60 https://lnkd.in/dPMSZukG Magid’s proprietary human intelligence data recognizes the emotional drivers behind the partnership between this iconic brand and this hit show. Per our Brand eDNA dashboard, State Farm benefits from the halo effect of Severance’s Creativity and Excitement. And in turn, Severance borrows some of State Farm’s Authenticity and Relatability.? This partnership may also help State Farm appeal to a younger demo: 70% of Severance viewers are between 18 and 44 years old, a highly attractive demo for State Farm. Brand eDNA? is our proprietary dataset & dashboard that provides a precise measure of your competitive landscape, across State Farm and hundreds more brands against dozens of emotional attributes. Know precisely which emotions to lean in to, creating more effective strategies that drive sales and loyalty more efficiently. EmotionalDNA??is our proprietary dataset & dashboard that quantifies the emotional landscape and contextual signature of Severance and thousands more entertainment properties against several points of engagement. Optimize your partnership and programming decisions with emotional reads on viewer intent – the real determinants of brand love. Take a deeper trip down the elevator with this full analysis from our great client strategist Janet Early https://lnkd.in/dqjxYVrx

#SXSW, come say Howdy to our Partners next week! ?? ?? Claritas has content promotion insights & sales strategies for y'all media & entertainment execs, driven by Magid human intelligence. Email [email protected] to schedule time in ATX with the great Jenna Neumann & Lindsay Long.

Fact on Friction??? In his latest blog post, our Media maven Bill Hague asks TV execs what they are doing right now to reduce the friction for their consumers to discover and consume content, and what insights are driving their viewer strategies. Read more at https://lnkd.in/e39USuK7 Got the smoothest content? EmotionalDNA?? is our dataset & dashboard that quantifies the emotional landscape and contextual signature of thousands of #entertainment properties against several points of engagement. Our clients optimize their partnership and programming decisions with proprietary emotional reads on viewer intent – the real determinants of brand love. Got the smoothest services? SubScape is our proprietary SVOD dataset - a #streaming subscriber DNA roadmap & toolkit, leading you to the highest-value subs (and away from the lowest-value ones). Fielded monthly with thousands of North American respondents. Three-dozen SVOD services are assessed across two-dozen value & satisfaction assessments. [email protected]

Mazda North American Operations took to the #Oscars last night with a memorable brand spot espousing Gratitude, part of their social campaign #IWantToThank. Leveraging their proposition of Moving People. https://lnkd.in/gfMpnHdj As our Brand eDNA? dashboard shows, Mazda has historically strong scores on more practical emotional attributes such as Value and Practicality. But a campaign like this might drive their overall awareness and "move" consumer emotions from Relatability to more exciting attributes such as Innovation and Creativity and Desirability. Brand eDNA is our proprietary dataset & dashboard that provides a precise measure of your competitive landscape, across hundreds of brands and dozens of emotional attributes. Know precisely which emotions to lean in to, creating more effective strategies that drive sales and loyalty more efficiently. Does your brand need an award winner to leverage human intelligence into results? You’ll thank Magid. [email protected]

We love our Collaborator product for #journalism https://lnkd.in/gpN5g8Pz almost as much as we love Alberto!