MAGENTA

?Cuál es el precio real de la aceptación masculina de la violencia digital???? Tómate un café y descubre más en este artículo de 3 minutos de nuestra coordinadora sénior de programas, Paola González-Rubio N.. ?? https://lnkd.in/emn2tzEx Paola comparte algunos de los resultados de nuestro proyecto regional para abordar los impulsores de la violencia digital y analiza por qué el enfoque de cambio social y de comportamiento es crucial para pasar de la respuesta a la prevención. Nos gustaría dar las gracias a nuestros socios de investigación, Altazor Intelligence, por compartir su espacio en Animal Político. ?Te interesa conocer más? Los días 12 y 26 de marzo se publicarán dos artículos más de nuestra coordinadora de campa?a Nadia (María Nadezhda Trevi?o Helguera) y de nuestra oficial de programas Triana Gámiz Masana. Síguenos aquí. ? #violenciadigital #sbc

Just like an old tree with deep, strong roots, our foundation in behavioural science keeps us grounded and steady.??? When it comes to Social and Behaviour Change (SBC), we’re all about evidence, theory, and context. That’s why we rely on proven models like the Behavioural Drivers Model, the COM-B Model, and the Theoretical Domains Framework (TDF) to guide our approach. ?? But it’s not just about using these frameworks—we’re also committed to understanding local dynamics and tailoring our solutions to make sure they truly stick. By blending the science with real-world context, we’re able to create meaningful, long-lasting change. ?? Want to know what we’re focusing on this year? Tune in over the next couple of weeks?to hear about our top priorities! #BehaviouralScience #COMB #BehaviouralDrivers #Foundations

We are MAGENTA!??? As we enter 2025, we want to introduce ourselves to new followers, and showcase our new offering to our existing friends out there! Join us over the next few weeks as we introduce how we're going to work this year. MAGENTA is a social and behaviour change agency that designs human-centred solutions for communities across the globe. Our mission is simple: create a world where people are empowered and make the best choices for a safe, healthy, and prosperous life. ??? Our solutions are grounded in five core aims, designed to help us achieve this mission in a sustainable way, utilising technology and SBC principles to enact positive change: #MAGENTA #SBC

Yesterday, our Project Manager?Paola González-Rubio N.?represented MAGENTA at the 1ra Cumbre Latinoamericana de Defesoras Digitales (First Latinamerican Summit of Digitales Defenders) held at the Senado de la República in Mexico City (Senate of the Republic, the upper house of Mexico's federal legislative branch).? ? As part of the larger summit, Paola participated in a panel organised by United Nations Population Fund (UNFPA) entitled 'un click contra la violencia: acciones para estar seguras en internet' (one click against violence: actions to stay safe on the internet). ? The panel was centred around one question: What progress and challenges have you identified for women to live a life free of violence on the internet? ? Here are some takeaways from the discussion: ? ?? There are little to no preventative efforts, only post-experience interventions with survivors ?? Violence exists on a continuum in various contexts and the social norms that sustain it need to be changed for lasting impact ?? Intersectionality is key for understanding the unique experiences of indigenous survivors ?? While there are laws in place - such as Ley Olimpia - they are often not implemented due to financial and institutional barriers ?? We lack data on the extent of digital violence in the region ?? The process of reporting a digital violence crime is complex and can deter victims from reporting ?? There is still a long way to go to get digital violence recognised as a form of violence During the panel, Paola shared the achievements of our project in Mexico and Central America to prevent digital violence. She highlighted the importance of a behavioural approach to unpack the drivers of digital violence and the opportunities for greater impact by involving men in creating solutions.? ? #leyoplimpia #digitalviolence #sbc

Ayer, nuestra Coordinadora de Proyectos, Paola González-Rubio N., representó a MAGENTA en la Primera Cumbre Latinoamericana de Defesoras Digitales celebrada en el Senado de la República en la Ciudad de México. Como parte de la cumbre, Paola participó en un panel organizado por United Nations Population Fund (UNFPA) titulado ?un click contra la violencia: acciones para estar seguras en internet?. El panel giró en torno a una pregunta: ?Cuáles han sido los avances y los retos que han identificado para que las mujeres tengan una vida libre de violencia en internet? He aquí algunas conclusiones: ?? Hay pocos o ningún esfuerzo preventivo, solo intervenciones posteriores a la experiencia con los supervivientes. ?? La violencia es un continuo en diversos contextos y las normas sociales que la sustentan deben cambiarse para lograr un impacto duradero. ?? La interseccionalidad es clave para comprender las experiencias únicas de los supervivientes indígenas. ?? Aunque existen leyes, como la Ley Olimpia, a menudo no se aplican debido a barreras financieras e institucionales. ?? Nos faltan datos sobre el alcance de la violencia digital en la región. ?? El proceso de denuncia de un delito de violencia digital es complejo y puede disuadir a las víctimas de denunciarlo. ?? Aún queda un largo camino por recorrer para que la violencia digital sea reconocida como una forma de violencia. Durante el panel, Paola compartió los logros de nuestro proyecto en México y Centro América para prevenir la violencia digital. Destacó la importancia de un enfoque de cambio de comportamiento para comprender los factores que impulsan la violencia digital y las oportunidades para lograr un mayor impacto mediante la participación de los hombres en la creación de soluciones. #leyolimpia #sbc #violenciadigital #niunamas

Did you know? At MAGENTA, we speak more than 15 languages. ?? On International Mother Language Day, we recognise that language plays a crucial role in international development, especially when it comes to implementing our localisation agenda. Being able to speak a community's language is a crucial skill in fostering trust and understanding with the people we're trying to help. ??? To ensure our language engagement is meaningful and effective, here are a few best practices we follow: Cultural Sensitivity – Beyond translation, we take time to understand cultural nuances that influence communication. It’s about speaking the language and understanding the context. ?? Community-Led Approaches – We involve local voices from the beginning, ensuring the language we use aligns with how people in the community communicate naturally. ??? Continuous Learning – Language is dynamic. We stay open to feedback and adapt our language-use based on evolving community needs and preferences. ?? #languagematters #localisation #sbc #socialnorms #socialchange #inclusion

It’s World Day of Social Justice! ?? Achieving social justice can look different depending on the place, the people, and the situation. However, several key pillars remain that are applicable anywhere working towards social justice: Access to the basics - healthcare, food, water, shelter, and education. ?? Rights and justice - giving people the dignity and rights they deserve, regardless of race, gender, or socio-economic background. ??? Diversity - Understanding and representing a diverse set of voices in positions of power, so no group is left behind. ??? With conflicts raging across the world and instability threatening the rights of people in many countries, working towards social justice is more important than ever. Read more on our work here, where we constantly strive towards our goal of creating?a world where people are empowered and make the best choices for a safe, healthy, and prosperous life: https://lnkd.in/eX8P53ed #WorldDayofSocialJustice #Socialjustice #rights #diversity

Recent data shows that 1 in 10 adolescent girls in Burundi experience sexual violence, with some areas reporting as high as 2 in 10. However, the true extent is likely underreported due to the stigma surrounding these cases. In response, MAGENTA, in partnership with UNICEF Burundi and the Ministry of National Solidarity, Social Affairs, Human Rights and Gender, is conducting a research project to better understand the social norms that contribute to and prevent sexual violence against children, as well as barriers to accessing support services. ???? Last week, Siri-Christine Mobekk and Giulio Vialetto traveled to Burundi to: ? Train local moderators who will collect qualitative data ? Pilot interview tools to ensure accurate and sensitive data collection ? Present the project to key national stakeholders, including government representatives, UN agencies, NGOs, and civil society organizations This is the first study of its kind in Burundi, and the strong interest from stakeholders and research participants during this visit highlights the urgency of addressing this issue. We look forward for the insights in this research, which has the potential to drive real change for children’s protection and Burundis’ national development. ?? #UNICEF #Burundi #SBC

MAGENTA in Poland! ???? Ana Cecilia Campos and Amelie Moretti recently travelled to Poland to facilitate a co-design workshop with local CSOs, international organisations, and UNHCR, the UN Refugee Agency! ?? Looking to work with local communities around collective shelters, they ran the workshop: Innovation for Independence: Social Behaviour Change Communication Strategy. Engaging Communities in Collective Shelters in Poland. Using Human-Centered Design (HCD) techniques, the workshop sparked dynamic discussions on how best to connect with Ukrainian refugees, both inside and outside collective shelters. Through structured brainstorming, journey mapping, and persona development, we gained valuable insights to shape more effective, empathetic, and impactful interventions. A big thank you to all participants for their contributions! #Poland #UNHCR #SBC #SBCC

Workshop in Mauritania! ???? Our Chief Operations Officer, Clémence Quint, and Programme Officer Giulio Vialetto have been in Nouakchott, Mauritania, on their final co-creation workshop trip for the First Foods Initative Project with UNICEF WCARO. Presenting our research on feeding practices of caregivers of children aged 6 to 23 months in the DRC, they then tested?food products that can be produced in the local community. ?? These three workshops in Cote d'Ivoire, DRC, and Mauritania will have an important impact on nutrition practices in the countries, leading to sustainable changes that positively effect communities in the years to come. Stay tuned for updates! #UNICEF #Mauritania #FirstFoods #Nutrition