Magellan AI

We've just revamped our Publisher Solutions page! See how Magellan AI helps publishers grow revenue, optimize ad placements, and measure campaigns for deeper insights. Explore tools like pod-to-pod measurement, ListenLinks, and solutions for measurement, attribution, and competitive intelligence — all designed to help your podcast business thrive. Check it out: https://lnkd.in/ecNc9WVN

Reminder: The Q4 Podscape is open for entries! Produced in partnership with Sounds Profitable, the Podscape is a comprehensive snapshot of all the major players in the podcast industry. Submit your company's info here by November 29: https://lnkd.in/gF4NNpCD Visit Magellan AI for more info on the Podscape and to download our Q2 release for free: https://lnkd.in/e2-mbMiy

In case you missed our spend webinar yesterday, we've got the full recording for you here! In 10 minutes, get a deeper look into November's podcast spending trends with some of the month's standout industries and brands: https://lnkd.in/dDuyK88u Be sure to catch us next time around - sign up for our December spend webinar and the first to access the latest data: https://lnkd.in/eVfhr3bf Explore our top-15 spend charts for October here: https://lnkd.in/eAhhjJav

Our 10-minute ad spend webinar is mere hours away! Sign up for free and join us at 12:30p ET: https://lnkd.in/eVfhr3bf

Magellan AI is pleased to announce the promotion of Jim Ballas to GM, Measurement. In this role, Ballas will oversee the company’s growing suite of measurement solutions, further solidifying Magellan AI’s position as the go-to resource for podcast ad verification, brand safety, and attribution. Jim brings with him over a decade of podcast and broadcast advertising experience. Since joining in 2022, Jim has spearheaded several key measurement initiatives including Reach Lift for podcast measurement and Incremental Lift analysis for conversion tracking. Jess Robine, SVP Media & Operations at Veritone One said, “Jim has been a meaningful contributor to the business of podcasting throughout his career, and it's no surprise that he's elevating podcast attribution with expansion to cross-channel measurement that properly values audio. I'm excited to continue to work together with Jim and the Magellan AI team to deliver high-quality measurement and insights that our teams and advertisers can rely on.” Learn more about this exciting next chapter for our measurement solutions in the press release on our blog. Congratulations Jim! ?? https://lnkd.in/ey8fvbC7

Join us this Thursday, November 21st at 12:30p ET for our latest podcast ad spend webinar! We'll be covering the top spenders and biggest movers & shakers in podcast advertising for October. Some of the highlighted brands will include: Robinhood - $1.1mm October spend (+1,402% from September) Anthropic - $1.0mm (+616%) Kalshi - $423k (+8,360%) Join the free webinar for a closer look at the brands and industries that shaped podcast advertising in September: https://lnkd.in/eVfhr3bf ...and check out our latest charts for the full Top 15! https://lnkd.in/eAhhjJav

Find out which brands are jumping into podcast advertising! This overview video covers Magellan AI's New Brands feature, for tracking the latest advertisers and industry trends in real-time. This feature showcases advertisers that are just entering the podcast space each month, with detailed industry breakdowns and actual ad samples. Perfect for keeping tabs on brands ramping up their presence and staying ahead of trends. Want to learn more? Reach out here or book a custom demo:?https://lnkd.in/eHprzaFQ

Are you capturing data on ALL of your podcast promotions? Beyond traditional ad reads, Magellan AI's Expanded Podcast Ad Formats measures promotional content that standard tools miss. We track every format with the same precision we bring to conventional ad placements. Our tools measure key promo pieces including sponsored interviews, branded podcasts, branded episodes, and feed drops. The Magellan AI platform delivers all of the detailed attribution data you're used to, revealing the full impact of your promotional efforts. Start measuring today, or reach out for a custom walkthrough https://lnkd.in/e-Q93xZZ

Publishers: need a hand finding the next big independent podcast to add to your network? We just dropped a quick overview video showing how to use Magellan AI to discover monetized, unrepresented shows with proven track records. In less than two minutes, we'll walk you through filtering thousands of independent shows, narrowing down by genre, identifying high-performers by renewal rates, and accessing comprehensive advertiser histories. Stop manually hunting for talent and let our data guide your network expansion! Reach out for more info or to book a demo. https://lnkd.in/eHprzaFQ

Whether it’s making sure required phrases are included in your clients’ ad copy, or avoiding prohibited language, the Magellan AI's Do Say, Don’t Say airchecks feature has you covered. Unique from brand safety, Do Say, Don't Say focuses on specific ad copy rather than the podcast content at large. It's designed to automatically flag instances where ad guidelines and requirements aren't met. Check out our overview video to see how easy it is to set up keywords and monitor them in our measurement dashboard! Reach out for a closer look with a custom demo: https://lnkd.in/eHVDhNqB