We've had incredible two weeks of press for Shop Cats with feature stories in amNewYork print and digital, HuffPost, Gothamist and Slate Magazine's ICYMI podcast. Thank you Dylan Christie, Tara Siegel, Ben Blanchet and Nadira Goffe for all your help. https://lnkd.in/esGDgCuY https://lnkd.in/e9AEjxTx https://lnkd.in/e2Qfym-9 https://lnkd.in/e3jjpdcy
Mad Realities
媒体制作
New York，New York 1,513 位关注者
We make TV for the first internet-native generation
关于我们
Mad Realities makes TV for the first internet-native generation. Our original short-form shows have garnered 200m+ views including Shop Cats, Behind the Scene, Slide Show, Dress Code, Keep the Meter Running, Buying Time, Einstein Elementary, and more. We partner with creators to amplify their worlds, and provide ceative expertise, production, support end-to-end process. Backed by Paradigm, Paris Hilton's 11:11 Media, Advancit Capital (Shari Radstone), Maveron, Chris Ovitz, Selby Drummond, and more. We created the Mad Realities Universe to bridge the gap between culture born online and the production value of television. Our mission is to democratize entertainment and liberate the creative voice -- letting anyone get onto our shows in open casting races.
- 网站
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https://www.madrealities.tv
Mad Realities的外部链接
- 所属行业
- 媒体制作
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2021
地点
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主要
获取路线
425 Broadway Avenue
US，New York，New York，10013
Mad Realities员工
动态
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Thank you Ad Age and Gillian Follett for featuring Shop Cats' first integration with Smalls! https://lnkd.in/gwEg-R6v
Creator and influencer trends brand marketers need to know about right now
adage.com
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Extremely proud of Alice Ma, Drew Rosenthal, and crew at Mad Realities for their newest hit show "Shop Cats" ?? ????
The latest Mad Realities show exploded to 150K followers and 7M views with just 5 posts. Shop Cats follows Michelladonna as she interviews NYC’s finest bodega cats and their owners. These are the 3 driving factors behind their explosive growth ?? 1. Expand an area of proven interest Everyone knows that the internet loves cats. But even more specifically, the internet loves bodega cats. And there’s proof of it. Before Shop Cats even existed, there was a TikTok account called Bodega Cats that highlights NYC’s most lovable cats. This account brought in millions of views and over 200K followers with incredibly low effort content. Shop Cats simply took the concept to a new level. They introduced a charismatic host, energetic storytelling and captivating editing, making it destined to be a mega-hit. 2. Open a cultural window NYC has undoubtably become the capital of TikTok. Every other video is some variation of an on-the-street interview with the subway or central park as a back drop. The internet can’t get enough of New York’s remarkably distinct culture and Shop Cats gives a deeper look into what makes the city so special. From the gritty charm of corner bodegas to cats named Ice Spice, this show bleeds NYC. 3. Provide an elevated experience From the sleek branding to it’s Hollywood-standard video quality, Shop Cats leaves viewers feeling like they’re watching TikTok Premium. Often times, heightened production can make a video feel disconnected from the average viewer. BUT, those who manage to maintain authenticity with high-quality production value become impossible to ignore. Shop Cats nails this balance. It's real, it's relatable, but it's also ridiculously well-crafted. Follow to learn all about the world of social shows and how they are taking over traditional media.
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It's been so heartwarming seeing the outpouring of love for our show Shop Cats! This show is near and dear to our hearts - in the process of making it, we got to interview the beautiful communities surrounding shops and their cats throughout New York, from bodegas to beyond. As host?Michelladonna?says - This is what love looks like in New York City ?? Host: Michelladonna (@michelladonna on IG) Producer/Director: Drew Rosenthal Art Direction: Sunny Li In just 3 weeks since launch... - 230k followers across platforms with a 21% engagement rate. Average 1.8m views per video - Videos ABOUT Shop Cats are going viral - Comments saying that it's their favorite show on the internet - Thousands of comments and DMs asking us to go visit their local shop cat next - Shop Cats was on the radio - our Host Michelladonna got interviewed by WNYC with Alison Stewart Latest episode with Kiki below. This is just the beginning! Mad Realities Cynthia Boniello Sandy Melara Christian Wallace Shriver Talia Schulhof Ella Schulhof Devin Lewtan
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We've had the best time with CASETiFY kicking off our partnership. The future of TV is a few fold: - On our phones - TikTok & Instagram are now distribution platforms - Community-driven. Fans want to be able to wear and share pieces of the brand in creative ways. - Containing immersive IP universes. Physical collectibles (eg. Phone cases) are just the beginning! Stay tuned for so much more ??
To kick off NYFW, we celebrated the launch of our show Behind the Scene S3 and our collaboration with CASETiFY at the Flower Shop in Manhattan. Thanks for coming -- we had the best time with you all! We partnered with Casetify around a bespoke opportunity - designing a custom phone case for Behind the Scene. This is an incredible example of the power of extended collectibles as a part of the IP of a show franchise - thank you to our community for all the love and support! Phone cases are live here: https://lnkd.in/dawu8nqD Sheely Taylor Cynthia Boniello
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New Mad Realities show Shop Cats has been going viral, and it's only been 1 episode and 48 hours since launch!! The show covers a different bodega cat every week. You can follow along on Tik Tok: https://lnkd.in/eA-VsPQW Tune in for another episode tomorrow - and soooo many more episodes (and shows) coming your way ;) Views: 714.9k Followers: 22.9k Engagement Rate: 29.8% As a top commenters said - "iconic, original, bilingual, everything we need" "Wow this is my favorite account of all time and you only have one video" "Can we submit bodega cat recommendations?? I’d love to see my fave corner kitty the the spotlight lmaooo" Host: Michelladonna (IG: @michelladonna) Producer: Drew Rosenthal -- So proud of the whole team, we've piloted 13 shows and are so excited to show you what we have been cooking! Talia Schulhof Sandy Melara Christian Wallace Shriver Cody Cynthia Boniello Sunny Li Ella Schulhof Wenyao Mi