Mad Realities

Great partners are KEY to great content. Mad Realities were absolute experts at problem solving on the fly, being innovative, and most of all working as professionals (quick replies + beautiful slide decks). Absolute gems to work with -- and the final product is just *chefs kiss* Follow them. Work with them. The Third Place will for sure be collaborating with them again. And also, so sick to see the Deli Boys x Shop Cats collab mentioned in Ad Age! Thanks for making this whole experience fun and easy!

Thank you Ad Age for highlighting Shop Cats' latest partnership with Hulu for Deli Boys! We had iconic cast members Poorna Jagannathan, Tan France, and Alfie Fuller as shop regulars, and visited Benito the Bodega Cat. The partnership has already garnered 3m views across platform and a 20% engagement rate-- and fans are FREAKING OUT in the comments! Thank you to the whole team Ashish Yamdagni Third Place Creative Inc. Roshni P. Hulu Drew Rosenthal Alice Ma Cynthia Boniello Christian Wallace Shriver Talia Schulhof Michelladonna Michelladonna And shout out to Gillian Follett for covering-- always so on-trend! Watch here: https://lnkd.in/eBeFCnYh

Jamie Gutfreund is a visionary and beautifully lays out the future of scaling the creator economy - "The biggest shift happening right now is that influencer marketing is no longer just about brand awareness—it’s becoming the backbone of paid media. The best-performing ads aren’t brand-created; they’re creator-led." We agree, and our hit shows Shop Cats and Hollywood IQ have garnered 400m+ views (100% organic) in the last 6 months. At Mad Realities, our approach is to make repeatable formats that Gen Z authentically loves: this means that they garner consistent viral engagement, and scale beautifully in paid media! Reach out to [email protected] to discuss partnering with our shows!

We're back from SXSW! We shot with so many conference attendees and talent in town that wanted to come onto Hollywood IQ! Our team loved meeting so many new friends in industry, and can't wait for next year. More coming from us soon ;) Our episode with Cinema Joe already has 1m views on TikTok! https://lnkd.in/ex23VGZD #sxsw

The first-ever celebrity guest on Shop Cats was Tokischa, iconic Dominican rapper. Tokischa co-hosted an episode of Shop Cats with us, where we visited Princesa and a lovely Dominican bodega in the Upper East Side. We are loving the feedback from partners and talent managers in our universe that "our shows are part of the new press tour!" For talent inquiries, reach out to us at [email protected] ?? Watch the Tokischa x Shop Cats episode here: https://lnkd.in/e898hdVa Drew Rosenthal Alice Ma Christian Wallace Shriver Michelladonna Michelladonna Sandy Melara Wenyao Mi emily tess katz Talia Schulhof Matthew Dysart

We're hiring - join our team!

Congratulations to our partners NEON for all the recognition they received at the Oscars - “Anora" for Best Picture, Best Actress, and more. We are excited to continue to get the word out about great films — especially to the chronically online, Gen Z/Alpha, pop culture "Stan" subculture that loves Hollywood IQ! In the last 4 months, Hollywood IQ has garnered 270m+ views! See our episode of Hollywood IQ for Neon's the Monkey. https://lnkd.in/eP7qVhpA

Thank you The Publish Press and Hannah Doyle for sharing the news about Hollywood IQ's first Audience Awards! Head over to bit.ly/audience-awards and cast your ballot before voting closes today.

We just partnered with NEON on their new horror movie THE MONKEY -- this hilarious episode of our show Hollywood IQ garnered 1.7m+ views on TikTok alone! NEON brought to you iconic movies like Parasite, Longlegs, and more. Thank you to our partners ?? The Monkey is out in theaters now! Watch here: https://lnkd.in/dFCWSQqH Talia Schulhof Christian Wallace Shriver Cynthia Boniello Alice Ma Drew Rosenthal emily tess katz Wenyao Mi Phoebe Caplan Spencer Collantes