MADRE

“Beautifully executed work done alongside good people is my ultimate goal. That’s what made MADRE the perfect fit for me. Their quality of work, dedication to their productions, and remarkable attention to detail, craft, and creativity in MADRE’s films immediately compelled me to sign with them. I admire my roster-mates and am fortunate to call them my colleagues now. They are all a great reflection of what can happen when artists are supported by producers who believe in them.” - Lu Villaça MADRE is excited to welcome award-winning Brazilian director Lu Villaça to our roster of talent! With degrees in cinema and performance and a master's in screenwriting, Lu’s multifaceted approach to filmmaking artfully incorporates nuanced human behaviour with poetically composed frames. Read more about Lu in SHOOT Magazine / SHOOTonline!

How does it do that? Magic. 🪄And Kid Burro. MADRE directing team Kid Burro directs the latest (and incredibly charming) campaign for Waymo.

“MADRE aligns with my beliefs and values, emphasizing creativity, attitude, and the courage to be different. They provide a distinct point of view in all their projects within a highly competitive market, which makes all the difference to me.” MADRE welcomes its newest director, Roberta. Formerly directing under the name Marilina Perez, Roberta’s passion for art across many mediums is a key influence in her versatile directing style and a hallmark of her lush filmscapes. Head to shots to read more about Roberta!

“As soon as we said 'action' and watched him act, it was the first time in our lives we saw one of our creations come to life. It took the talent of a professional actor to make us truly savor the incredible feeling of ideas taking real form and the power of bringing imaginary beings to life. From that moment on, we decided to pursue that for a living.” MADRE directing duo Kid Burro tell LBB about the short that made them fall in love with film - and ended up changing their career trajectory. Read more from Kid Burro in LBBonline - Little Black Book!

“It's all about being human. That is how you get out of insane situations.” MADRE EP Paulina Zuluaga was born to be a producer 🤩 Featured in LBB’s “Meet Your Makers,” you can read more about how one encounter at the gym changed the trajectory of her career and her philosophy as a hands-on producer. Read more of her interview in LBBonline - Little Black Book!

Cheers to cocktails on the go 🍸 Luisa Kracht directs a playful new series of spots for Tito's Handmade Vodka created by Arts & Letters Creative Co. Kicking off with "After Hours," Luisa’s second collaboration with Tito's revisits the vodka brand’s charming Spokescart initiative. Head to shots to read more about Luisa’s latest! https://lnkd.in/gCYWZ8VF MADRE Director: Luisa Kracht DP: Constanza Sandoval Production Design: Cecilia Guerriero Executive Producer: Jonathon Ker Executive Producer:  Paulina Zuluaga Metanoia Executive Producer: Lucho Valdés Production Manager: Maria Noel Machado Line Producer: Vero Berta Arts & Letters Creative Co. Founder, Executive Creative Director: Charles Hodges Executive Creative Director: Molly Jamison Creative Director: Lillian O'Connor Creative Director: Brett Simone Creative: Mindi Price Creative: India Allen Managing Director: Theo Abel Group Business Director: Molly Navalinski Business Director: Jane Steinhoff Business Manager: Daniella Maria Ramirez Head of Production: Lisa Gatto Setten Executive Producer: Jason Sheldon Executive Producer: Whitney Green Sr. Producer: Andrea Rodriguez Post-Producer: Ari Sneider Editor: Ben Surber Assistant Editor: Carl Simakoff Music Supervisor: Cam DiNunzio Director of Business Affairs: Lenora Cushing Business Affairs Manager: Alex Asencio Head of Strategy: Andy Grayson Strategist: Joseph Carr TIto's Handmade Vodka VP, Marketing: Taylor Berry Sr. Director, Brand Marketing: Allie Wester Creative Director, Content & Copywriting: Josie Fox Marketing Project Manager: Aryan Douglas Associate Producer: Christina Rhodes Jr. Producer: Von Curtis The Mill - VFX Senior Executive Producer: Mandy Harris Producer: Hayley Savage Shoot Supervisor: Nacho Mancebo Creative Director: Thomas McCullough The Mill - Color Senior Colorist: Mikey Pehanich Executive Producer, Color: Alexandra Lubrano Color Assist: Amonnie Nicolas Mr. Bronx Audio Post Sound design and mix: David Wolfe Executive Producer: Zach Fortin Producer: Maggie Norsworthy Assistant Mixer: Michael Artuso

“We’re excited to be with a company and agent who believes in forging authentic connections and encourages us to level up as creatives and producers. As MADRE moves into a new era in 2025, there is no better way to kick off this year than by welcoming Katie+Co to our team. We’re looking forward to working with her as we continue to grow on the West Coast.”  - Jonathon Ker, MADRE Co-Founder & Managing Director MADRE is thrilled to welcome Katie Ward as our new West Coast sales representative! 👋 Katie’s approach uses her vast global network and meticulously cultivated client base to orchestrate seamless collaborations and deliver exceptional results. Read more about Katie+Co in LBBonline - Little Black Book!

MADRE Executive Producer Paulina Zuluaga is a juror at the 2025 1.4 Awards of Brilliant Filmmaking! The London-based awards celebrate the best in short form video projects - submit yours by 1/29: https://lnkd.in/g9GP2fnv

“I was drawn to the focus on creativity and the boutique sensibility at MADRE and MADREFOCA, the brilliant director talent they’ve assembled, with more to come, the production teams they’ve built in the image-making and storytelling capitals of Los Angeles and Mexico City, and the companies’ borderless philosophy, which closely aligns with my own nomadic professional history.” Reversing the traditional migration of the old world to the new, acclaimed Los Angeles and Mexico City-based production shops MADRE and MADREFOCA are venturing into Europe and the UK with Executive Producer Carl Wyant at the helm. Wyant will drive MADRE’s growth across the European and UK markets, working to promote the MADRE roster of talent to leading agencies and brands while bringing fresh European-based talent to the US and Latin American markets. Head to shots to read more!

"Working with talent who is culturally diverse means we are working with perspectives where cultural references and points of view make a difference." In 2023, Jonathon Ker, Alejandro Saevich, and Jorge Aguilera united to form MADRE, a production company with a truly international, borderless approach and a distinctive Latin gaze. 🎬🌎 Within six months, we hit the ground running and landed impactful projects with brands like Tito's, Victoria, National Highway Traffic Safety Administration NHTSA, and Waymo. Each project has showcased our directors' unique talents, blending cultural richness with creative craftsmanship. As we look to the future, MADRE aims to challenge conventions and scout for undiscovered talent, making our mark as a household name in the industry. The journey ahead is looking bright. 🚀 Learn more about what we’ve been up to and what’s on the horizon in our Company Profile with LBBonline - Little Black Book through the link below.