MadKudu

Exciting news!! ?? I am thrilled to share that MadKudu has acquired BreadcrumbsIO, one of the top innovators in B2B predictive analytics! Sometimes, It feels like there's a lot of aggressivity between players in a similar space, especially—recently—on LinkedIn. That wasn't the case with Breadcrumbs. I've been fortunate to enjoy a great relationship over the years with Armando, their CEO and co-founder. Yes, we sometimes competed for customers, but we shared a similar vision and recognized that there are multiple paths to solving a big market problem. We were obsessed with helping customers—not with playing games. I am incredibly excited to see Breadcrumbs join us. Traditional GTM strategies are no longer cutting it. We need to accelerate the shift to signal-based selling— more automation + making it easier for sellers to take action on the buying signals available today. Congrats to Armando Biondi , Gary Amaral , and Massimo Chieruzzi for building a very innovative product and an awesome community of GTM and Ops leaders. Expect to see even more—and faster—innovation! PS: more info on this news here https://lnkd.in/g82bMpaF

Exciting news!! ?? I am thrilled to share that MadKudu has acquired BreadcrumbsIO, one of the top innovators in B2B predictive analytics! Sometimes, It feels like there's a lot of aggressivity between players in a similar space, especially—recently—on LinkedIn. That wasn't the case with Breadcrumbs. I've been fortunate to enjoy a great relationship over the years with Armando, their CEO and co-founder. Yes, we sometimes competed for customers, but we shared a similar vision and recognized that there are multiple paths to solving a big market problem. We were obsessed with helping customers—not with playing games. I am incredibly excited to see Breadcrumbs join us. Traditional GTM strategies are no longer cutting it. We need to accelerate the shift to signal-based selling— more automation + making it easier for sellers to take action on the buying signals available today. Congrats to Armando Biondi , Gary Amaral , and Massimo Chieruzzi for building a very innovative product and an awesome community of GTM and Ops leaders. Expect to see even more—and faster—innovation! PS: more info on this news here https://lnkd.in/g82bMpaF

The MadKudu team is getting a whole lot more awesome and I couldn't be more excited to announce Maxime Gaudin as our new CTO!

I wanted to talk about why I chose MadKudu as my very first RevTech Review. MadKudu is a marketing ops secret weapon because they make marketers more intelligent, define the true "MQL", and allow sales to execute faster. I was a user of MadKudu as recently as early this year, and it made a big difference in my ability to execute on GTM. Because I have some friends on their team, I also suspected I would be able to get a call with Francis Brero to hear about their roadmap and vision for the future. As often as we can, I want to incorporate some of these insights into our reviews to make them different than what is already out there. I don't think this takes away from our unbiased opinion, and it makes us unique. Thank you to Francis and Hayden Anderson too! I have already gotten a few messages from readers who said they had no idea what MadKudu was capable of ?? Here's a little excerpt from the article: What's Coming Next? After a recent conversation with Chief Product Officer Francis Brero, it’s clear that MadKudu has firmly entered the fray of “signal selling platforms”, but with a unique twist. Francis emphasized their intention to act as a sort of “CDP for Sales” – able to digest all signals and make sense of them – regardless of which system of action a company uses. (think: Salesforce, Gong, Outreach, Salesloft, etc.) At the same time, they have deep experience in using machine learning to put together a true MQL definition that can incorporate these signals and spur the right sales actions. Francis also mentioned that MadKudu plans to add AI to the platform in a way that allows users to better navigate the complex tasks of modeling, without learning a complex UI. Imagine chatting to the system and asking it to evaluate the impact of changing your scoring model. For current MadKudu users, this will go a long way to improve the ease of use. When you boil it all down, I still think?MadKudu is a platform for marketers, because the best marketers focus on enabling sales execution.?

Valuable takeaways from Sam at the GTM Partners event in Atlanta: 1?? PEOPLE over STACK. Many are frustrated with their stack ("We don't have a tech stack, we have a tech PILE" ??). But many conversations were about the PEOPLE. 2?? CEOs and boards now see Retention and Expansion as critical to hitting revenue goals. Churn is not a CS problem. It is a business problem, owned by the CEO. 3?? Signal-based Selling is on everyone's mind. Most teams DO NOT know what signals are meaningful. They bought many tools and plan to buy more data, hoping something will work out.

See you this Friday at 11 AM EST! Oyster? will show us how they use the Clay MadKudu integration to score their buyers. Link to register in the comments??

This tutorial on the Clay | MadKudu integration is a great example of how to improve the quality of your leads and achieve your GTM goals.

Everyone talks about Signal-Based Selling. But, does it really work? I just saw that the team at GTM Partners released an ROI study on MadKudu and that it was featured as the ROI study of the week. It's neat! For example, Autodesk shared that they generated 57% more revenue with 46% fewer leads (kudos to Rachel Christopher and her team ??). Here is the full study: https://lnkd.in/ejMd3n_A I am excited to see what other GTM teams can do with MadKudu, and with Signal-Based Selling in general.

Congratulations to our friends at Clay on their amazing Series B funding! We've been excited to use their tool on our own but more importantly, we'll share exciting news for world-class Go-To-Market teams very very soon! Stay tuned!

PARTNERING WITH THE BEST IN THE BIZ To bring you your favorite tools, all in one place. We're excited to share an exciting collection of partner integrations that bring the value of our partners directly into Gong. This group of integrations is embedded directly into your Gong Engage dashboard - So you can easily access the most critical information in your tech stack all in one place. (Without flipping between screens.) Ready to save time and drive productivity to close more deals, faster? Check it out at the Gong Collective: integrations.gong.io 6sense, LinkedIn, Highspot, MadKudu, Klue, Hippo Video, Sendoso, Crossbeam