Madison Wells

Success in market research goes beyond skills—location, connections, and adaptability play key roles. What do you think is most important? Share your thoughts!

?? Career Crossroads: Stay or Go? ?? You know the feeling. Staring at your screen, sipping coffee (or something stronger), asking yourself: Is this it? Maybe you got passed over for a promotion. Maybe your job feels like Groundhog Day. Or maybe you look at your boss and think, If that’s my future, I’m out. If any of this hits home, you’re not alone. Career crossroads are inevitable—especially in market research, where AI, shifting methodologies, and changing demand are rewriting the rules. And after a long slump, the industry is heating up again. So... Do you make a move or stay put? Why Staying Might Be the Smart Play Jumping ship can be thrilling—but also risky. If you’re in a stable role with real growth potential, leaving too soon could mean missing out. Before you bolt, ask yourself: ? Am I still learning and growing? If yes, why leave now? ?? Are there real opportunities ahead? If your company is investing in talent, it might be worth holding out. ?? Do I have the right network? Making a move without a solid game plan could leave you stranded. Bottom line: If you’re engaged, valued, and see an upward path, staying might be the power move—for now. When It’s Time to GTFO On the flip side, if your job is sucking the life out of you, staying out of “loyalty” is just slow-motion career suicide. Here’s when you should be plotting your exit: ?? You’ve hit a ceiling – No promotion, no growth, no challenge? Time to move. ?? You feel undervalued – If you’re giving 110% and getting breadcrumbs, that’s a red flag. ?? The industry is waking up – New roles are opening. Companies are hiring. Why not bet on yourself? ?? You’re stuck in a toxic work culture – If the environment is negative or your team dynamics are dysfunctional, it can affect your mental and emotional well-being. ?? The work-life balance is non-existent – If your job is consuming all your time and leaving you burnt out, it’s time to reassess. ?? You’re not aligned with the company’s direction – If you don’t believe in where the company is headed, it’s hard to stay motivated. The Real Power Move? Staying Ready. The best career decisions are made from a position of power, not desperation. So whether you stay or go, do this: ? Update your resume. ? Strengthen your network. ? Take recruiter calls—even if you’re not looking. ?? The best opportunities rarely come when you need them—they come when you’re ready. So... What’s your move? Staying, going, or just keeping your options open? Drop your thoughts below. ????

AI promises to revolutionize market research, but let’s get real—where is it?actually?saving you time and effort? Vote below and tell us: is AI a true research ally, or are we still waiting for the hype to catch up?

Market Research in 2025: Growth Mode or Just Talk? We recently ran a poll asking market researchers where they think the industry is headed. The results? A mix of optimism and caution—but with one clear takeaway: the majority see momentum. Here’s how the votes played out: ? 27% said hiring is on the rise ?? 21% felt not much has changed ?? 21% believe the market is cooling off ?? 30% think there's more talk than action The good news? More than half of respondents see either growth or stability. After a few turbulent years of hiring slowdowns, budget cuts, and evolving client expectations, 2025 seems to be offering something different. Why Market Research Is Growing Several factors are driving optimism in the industry: ? Companies Are Prioritizing Insights Again With shifting consumer behaviors and economic uncertainty, businesses are doubling down on data-driven decision-making. Research is no longer a “nice-to-have” but a critical business function, leading to renewed investment in insights professionals. ? AI and Tech Are Creating More Opportunities Rather than replacing researchers, AI is evolving their role. Automation is handling repetitive tasks, allowing professionals to focus on strategy, storytelling, and high-impact analysis—areas where human expertise is irreplaceable. ? Hiring Is Gaining Traction After periods of hesitation, companies are expanding research teams again. Whether to catch up from previous cutbacks or stay ahead of competitors, organizations are moving on new talent—signaling confidence in the industry’s future. Why Some Remain Skeptical Not everyone is convinced. While hiring is picking up, 30% of respondents feel there’s more talk than action, and 21% see signs of a cooling market. Why? Budget Caution: Many companies remain hesitant to fully commit to long-term investments. AI Uncertainty: Some organizations are still figuring out how AI fits into their research strategies. Client Spending Variability: Businesses are investing, but in a measured way, leading to uneven growth across sectors. What Comes Next? Market research is at a crossroads. The industry has weathered cycles of hype before—but this time, the potential for lasting growth is real. The key? Action. Whether you're hiring, upskilling, or adopting new methodologies, staying ahead of the curve will determine whether momentum continues for your team—or fades. ?? What’s your take? Is your company on the rise or running in circles?

As we move into 2025, the role of market researchers is evolving rapidly with AI at the forefront. What's your primary focus for the year ahead as you adapt to these exciting changes?

Same Old, Same Old… Or Your Chance to Shine? Let’s be honest — interviews can feel like a broken record: same questions, same rehearsed answers. Yawn. But here’s the truth: Every interview question is a wide-open door. Not just to show what you’ve done — but to show who you?are?and how you think. So, how do you ditch the cookie-cutter answers and actually stand out? Let’s crack the code: “Tell me about yourself.” Don’t recite your resume. Instead, tell a story — your career?why.?What drives you? What moments shaped your career path? Connect the dots to show why this role is the perfect next chapter. “What’s your greatest weakness?” Please, no more “I’m a perfectionist.” Be real. Own a weakness and, more importantly, show how you’re tackling it. Self-awareness + action = confidence. “Why are you leaving your current job?” This one’s a trap if you’re not careful. Don’t rant about your boss — focus on your?future.?What’s pulling you forward? What excites you about this opportunity? “Where do you see yourself in 5 years?” Skip the corporate-speak. What do you really want? Growth? Leadership? Mastery? Be clear — and tie it back to how this role helps you get there. “Why should we hire you?” This is your mic drop moment. What’s your unique edge? What problems can you solve for?them? Make it impossible to forget you. “What are your salary expectations?” Don’t dodge it. Know your worth. Know the market. And be ready to back it up with the impact you bring. ? Bottom line: Interviews aren’t a script to memorize — they’re a stage to show your value, your thinking, and your story. Which of these questions trips you up the most? Drop your thoughts below — and if you’ve got a killer answer you swear by, share it! Let’s make interviews?less boring?and a whole lot smarter. #interviews #careeradvancement #jobsearch #recruitment #careeradvice

We’re two months in 2025, are we seeing real industry growth, or is it just another buzzword?

Some climb the corporate ladder by mastering office politics, while others let their results do the talking. But in a world where no single path guarantees success, the real power lies in knowing when to adapt—which approach works best for you?

Staying productive in the fast-paced corporate world can be a challenge. Different strategies work for different people, but the key is finding what keeps you moving forward without burning out.