Madison Logic

Today’s B2B buying groups are larger and more independent than ever, comprising of 6 to 10 decision-makers conducting research before ever speaking to sales. ?? And in account-based marketing, nurturing leads and accounts isn’t a one-size-fits-all process. Buying committee members typically aren’t all on the same journey—they move at different speeds, focus on different pain points, and seek different information from various sources. One decision-maker might be evaluating costs, while another is comparing technical capabilities, and yet another is focused on prioritizing implementation support. With so many touchpoints to manage, how can your team ensure consistent, timely outreach without overwhelming your resources? That’s where B2B lead nurturing automation comes in. Artificial intelligence (AI)-powered tools and marketing automation make it easier to send the right message at the right time, guiding prospects through the buying stages efficiently. From automated email sequences and predictive lead scoring to real-time engagement tracking, automation helps marketing and sales teams align their efforts and convert more leads into customers. ?? Head to the blog to explore how automation enhances lead nurturing, the best strategies for using it effectively, and how your team can strike the perfect balance between personalization and scale: https://hubs.li/Q03cNnqw0 #abm #marketing #b2bmarketing #b2bbuyers #data #buyinggroups #personalization #ai #genai #automation #nurturing

Meet the ABM experts behind our new ABM Certification Course – Essentials! ?? Vin Turk, Madison Logic Founder ?? Johanna Shirman, Enterprise ABM Strategist Learn from the best in ABM as they share how to: ?? Deliver full-funnel ABM campaigns from scratch ?? Leverage intent data to deliver personalized campaigns for better engagement ?? Unify Content Syndication, Display, LinkedIn, and CTV for maximum impact ?? Use data insights to align with sales and demonstrate marketing ROI Whether you're building new ABM programs, leveraging data more effectively to drive impact, or working to align teams, this certification empowers you with actionable insights and proven methodologies to excel. Ready to elevate your ABM game? Enroll now: https://hubs.li/Q03cxFw70 #abm #accountbasedmarketing #marketing #b2bmarketing #b2b #strategy #professionaldevelopment #abmlearning #b2bbuyers

Nearly half of marketing decision-makers plan to increase their personalization budgets in 2025, with 60% prioritizing artificial intelligence (AI) tools to make personalized outreach more efficient and effective. ?? Let’s take a tour of ML SmartReach, Madison Logic’s answer to help supercharge your account personalization and outreach by transforming real-time buyer insights into AI-driven communication scripts for quality lead outreach. ML SmartReach helps you create a variety of content and messaging to fuel your personalized outreach activities, including: Introductory Emails, Follow-Up Emails, Introductory Call Guide, and Voicemail Message. Learn more about how ML SmartReach and the ML Platform can improve your personalization efforts, here: https://hubs.li/Q03chxSP0 #abm #b2b #b2bmarketing #ai #genai #artificialintelligence #content #contentmarketing #personalization #data #budget #strategy

Madison Logic CEO, Keith Turco, recently sat down with Demand Gen Report to discuss how B2B marketers are overseeing advertising, communications and social media decisions that prioritize their investments to reach and resonate with target buyers and committee members effectively. Here’s some insight into the power of personalized, multichannel engagement: "Today’s business buyers expect personalized, meaningful, and dynamic experiences on the platforms and channels they already use." ??For more, read the full interview here: https://hubs.li/Q03cbtlT0 #abm #accountbasedmarketing #b2b #b2bmarketing #ads #advertising #socialmedia #data #podcast #personalization #b2bbuyers

Continuing the Women’s History Month celebration with the incredible women at Madison Logic! Today, we’re thrilled to feature: ?Johanna Shirman, Enterprise ABM Strategist ?Jodi Rich ?, Director of Enterprise Sales A big thank you for sharing experiences and insights. These stories highlight the importance of mentorship and leadership in the workplace. Stay tuned as we highlight more Madison Logic female leaders throughout the month! #iwd #womenintech #womeninsales #womeninmarketing #womeninfinance

Data is a powerful tool—but only when it’s fully understood. ?? Data visualization is the practice of transforming raw data into graphical formats like charts, graphs, dashboards, and infographics to make it easier to understand and interpret. By presenting data visually, it allows users to quickly grasp important information and identify patterns, trends, and insights to make more informed decisions. For marketers, data visualization helps teams track key performance metrics, understand consumer behavior, and optimize strategies—all while enhancing communication with stakeholders by presenting data in a digestible and engaging format. However effective data visualization goes beyond just creating graphs—it’s about ensuring clarity, relevance, and actionable insights. Swipe to see key best practices to follow. ?? Head to the blog to explore why B2B marketing teams should embrace a data visualization strategy and how it can elevate both internal decision-making and external engagement: https://hubs.li/Q03bRhLj0 #abm #b2b #b2bmarketing #data #datavisualization #marketing #results #success #marketingops

For his latest FastCompany op-ed, Madison Logic CEO Keith Turco provides an in-depth look at the new channel mix that marketers should embrace and encourages them to look beyond #contentsyndication. According to Keith, focusing on multi-channel strategies can enhance reach and #personalization opportunities: https://hubs.li/Q03bLHt60 #ABM #B2BMarketing #B2Bengagement

What are the advantages of a data-led ABM strategy? As Courtney Pierce, VP of Global Growth and Demand Generation at DEPT? says, “ML Insights data can be sliced and diced in a number of different ways,” including by: ??Title level ??Industry ??Company size These insights have been essential for DEPT in making smarter, more strategic decisions on how to connect with prospective clients. By providing access to high-quality, engaged contacts rather than cold leads from third-party databases, Madison Logic enabled DEPT to connect with prospects who were already showing interest, creating a more efficient and effective ABM strategy. Learn more about DEPT’s ABM success here: https://hubs.li/Q03bwfgD0 #abm #accountbasedmarketing #b2b #b2bmarketing #success #revenue #data #intentdata #marketing #marketingagency #agency

What steps are you taking to stay competitive? Nearly 70% of marketers are actively seeking new strategies to drive revenue in today’s increasingly complex digital advertising landscape. One approach is to take advantage of recent learnings and new tools, such as an ABM Certification. Madison Logic’s platform-agnostic ABM Certification is designed to address this demand, offering a deeper understanding of core marketing principles that lead to sustainable, long-term success. This certification validates your ability to execute successful ABM campaigns, align marketing and sales efforts, and drive measurable results, helping you build expertise and stay competitive in the industry. ??Want to learn more? Enroll today: https://hubs.li/Q03bjk620 #abm #marketing #b2b #b2bmarketing #revenue #professionaldevelopment #certification #abmcertified #accountbasedmarketing

In the awareness stage, your goal is to inform and educate your target audience about the challenges they face and the solutions available to solve them. Even if they haven’t realized they have a problem yet, you want to create familiarity with your brand awareness to stay top of mind when they’re ready to find a solution. Focus on channels and content that garners targeted outreach, drums up engagement in your top of funnel collateral, and sets the stage for deeper engagement in subsequent phases of their buyer’s journey. ?? Objective: Educate potential customers about their problems and available solutions ? Tactics: Use Connected TV and podcast ads to generate demand Focus on content syndication to educate your target audience Leverage display ads and LinkedIn for exposure and reach ?? Content: Video ads, analyst reports, white papers, and eBooks For more on determining what content and messaging resonates loudest at each phase of the buyer’s journey, download the 2025 Full-Funnel ABM Playbook: https://hubs.li/Q03bbYzl0 #abm #marketing #b2bmarketing #accountbasedmarketing #b2b #awareness #brand #brandawareness