Madison Logic

We’re thrilled to celebrate Teresa Czubak, Chief People Officer at Madison Logic, for being named Small Business Executive of the Year by Business Intelligence Group! ?? Teresa’s unwavering dedication, visionary leadership, and passion have been pivotal to Madison Logic’s continued growth and resilience, especially during times of transformation. Congratulations, Teresa! Thank you for inspiring us all and driving our success. Check out the full list of winners and leaders here: https://hubs.li/Q02ZfXzB0 #abm #marketing #team #ownit #excel #empower #respect

Black Friday but make it B2B. ?? While Black Friday has typically been considered a strictly B2C practice, its potential in the B2B space is often overlooked. That ubiquitous draw toward an exclusive offer and expectation to find one at the mere mention of Black Friday is exactly why you can make it work for B2B, too. By understanding the psychology behind the annual shopping holiday and activating strategic campaigns that capture the urgency and excitement around it, B2B marketers can capitalize on the idea of Black Friday to maximize their sales and engagement. Head to the blog to understand where Black Friday meets B2B and how to take advantage of it in your own B2B strategies: https://hubs.li/Q02ZbLnQ0 #abm #marketing #b2b #blackfriday #b2c #b2bmarketing #sales #ads #advertising

Wondering what’s next for B2B marketing in 2025? ?? As we approach a new year, staying ahead means rethinking strategies and adapting to a rapidly evolving market. Our new Predictions eBook highlights the key trends and strategies that will define success for top B2B marketers in 2025. From AI advancements to changing buyer behaviors, this guide provides a roadmap to anticipate change and stay proactive in the face of what’s ahead. ?? Explore five predictions on what lies ahead and how to elevate your marketing strategies to meet the demands of tomorrow: https://hubs.li/Q02Z3mvv0 #abm #b2b #marketing #planning #ai #success #q4 #b2bmarketing #sales #strategy

Multiple tools on a singular mission. ?? Diana Viola, Performance Marketing Manager, and her team at Amilia partnered with Madison Logic to drive pipeline growth and engagement through their multi-channel ABM efforts. Throughout the partnership, Madison Logic’s integrations with HubSpot and Salesforce, provided Amilia's Demand Gen team with engagement insights and real-time alerts. This allowed sales to reach out with meaningful, data-driven interactions backed by engagement scores. The results speak for themselves: Amilia surpassed their pipeline target by an impressive 746%, with Madison Logic campaigns driving 30% of this influence. Additionally, they noted a 265% surge in website traffic, largely due to display ad retargeting. ?? Learn how here: https://hubs.li/Q02YVbGR0 The Madison Logic platform also integrates with other tools vital to your tech stack, including Adobe Marketo, LinkedIn, Gong, and more. ?? Learn more about our powerful integrations here: https://hubs.li/Q02YV59G0 #abm #marketing #b2b #b2bmarketing #tech #techstack #martech #sales #revenue #success

Marketers, as we approach the end of Q4 and look ahead to 2025, we want to hear from you: What will be your biggest focus in the new year? ?? #abm #b2b #marketing #b2bmarketing #data #accountbasedmarketing

You need to think of brand awareness activities as not only a visibility driver, but as a revenue driver. ?? As buyers research and become familiar with your brand, they’re primed to enter your sales funnel with more urgency, which impacts your pipeline and revenue growth. Ty Heath, the Director of Market Engagement at The B2B Institute at LinkedIn, emphasizes brand awareness as a revenue driver, saying “The brand that's remembered is the brand that's bought.” Watch our Leaders in Marketing Innovation series as Ty as she shares how a strong brand not only attracts new customers but also improves retention, making it easier for sales teams to engage and convert prospects: https://hubs.li/Q02YC2-n0 #LeadersInMarketingInnovation #abm #b2b #marketing #brand #demand #strategy #sales #revenue

How to make an impact when navigating new market entry? ?? As a new contender in the marketplace, you must consider how to raise your brand awareness in a specific market and against your competitors. Effective marketing drives future sales by making your brand top-of-mind when a buyer is ready to make a purchase—even if you don’t have something to offer them yet. However, building brand awareness requires significant resources, and misallocating those resources can lead to wasted budgets and missed opportunities if the effort doesn’t resonate with the target market. Our new actionable Blueprint helps you quickly navigate new market entry with an account-based marketing (ABM) approach that allows you to focus on: 1?? Educating your buyers 2?? Driving urgency 3?? And optimizing your campaigns to ensure buyers receive a unified, consistent experience from initial encounter with your brand to a long partnership with ample expansion opportunities. Download it here: https://hubs.li/Q02YpWW20 #abm #marketing #sales #data #b2bmarketing #brand #ads #awareness #strategy

Entering a new market? Here’s why brand awareness is key. ?? 77% of purchase influencers consider brand awareness when deciding whether to trust an organization. (Forrester) New market entry requires brand awareness initiatives, as familiarity is built over time with consistent messaging. If you only focus on targeting accounts you know are in-market, you lose the opportunity to easily gain more market share by having raving fans, primed to act, in a market you could serve in the future. With an account-based marketing (ABM) approach, your new market entry strategy is easily replicable as your solution or product expands and grows with your current and future audience’s needs. In these five steps, you can quickly navigate new market entry with an ABM approach that allows you to focus on educating your buyers, driving urgency, and optimizing your campaigns to ensure potential new customers receive a unified, consistent experience from initial encounter with your brand to a long partnership with ample expansion opportunities. Head to the blog for our five-step guide that will help you build a recognizable, trusted brand presence that stands out as you expand into new markets: https://hubs.li/Q02YgfZl0 #abm #b2b #b2bmarketing #brand #brandawareness #strategy #marketentry #tips #revenue

746% pipeline growth. 265% boost in traffic. ?? How did Amilia achieve these impressive results with an account-based marketing (ABM) strategy? By partnering with Madison Logic, Amilia’s Performance Marketing Manager, Diana Viola, implemented a targeted ABM approach using Content Syndication and Display Advertising. With Madison Logic’s support, they took their ABM strategy to the next level by: ? Segmenting audiences by intent: Using display ads and LinkedIn testimonials to engage high-intent accounts, while running brand awareness campaigns for those not yet showing intent. ? Enhancing alignment between marketing and sales: Madison Logic’s integrations with?HubSpot?and?Salesforce?provided?Amilia's Demand Gen team?with engagement insights and real-time alerts. This allowed sales to reach out with meaningful, data-driven interactions backed by engagement scores. This partnership produced remarkable results for Amilia’s marketing and sales teams, including: ?? 746% pipeline growth: Amilia surpassed their pipeline target by 746%, with 30% influenced by Amilia’s campaigns run through Madison Logic. ?? 265% increase in website traffic: Retargeted display ads have delivered a substantial lift in site engagement, keeping Amilia front and center with buyers. Diana says, "The partnership with Madison Logic has played a pivotal role in driving both engagement and pipeline growth, allowing us to exceed our goals and position ourselves for even greater success in the future.” Check out how Madison Logic helped Amilia turn their ABM strategy into powerful results: https://hubs.li/Q02Y3x8J0 #abm #marketing #b2bmarketing #success #revenue #sales #data #ads #display #advertising #contentsyndication

?? Marketers, here’s your reminder: Success in ABM doesn’t just happen—it’s driven by a series of metrics and KPIs that allow you to understand what’s working and where your efforts fall short. This knowledge not only helps you prove marketing’s impact on your company’s bottom line but also makes it easier to create repeatable and scalable campaigns that convert your best accounts faster. #abm #b2b #marketing #tips #b2bmarketing #optimize #success #revenue #kpi