With the goal of hosting the greatest modern sports event ever seen, Formula 1 hired us to create the brand identity for the Las Vegas Grand Prix, Inc. Talk about an adrenaline rush. We had the privilege of finding cohesive elements to visually marry two global brands - Las Vegas and Formula1. Many themes intersected:? The allure of excellence. The awe of excess. The artistry of performance. The drama of risk. The tension of anticipation. The thrill of victory... all culminating to create an unmistakable fusion of elegance and adrenaline. The Las Vegas Grand Prix creates an unmatched magical rush and undeniable sensory overload. With the race going through the heart of the Strip, we strategized a way to reflect back this iconic city through racing. Our look and feel includes reflections, smooth chrome, and distorted imagery symbolizing the race and the city converging into one, consuming every fan's five senses. This is sensory overload in its most distinguished form.? This is the Las Vegas Grand Prix.? #lasvegasgp #formula1 #visualidentity #branding #campaigndesign #brandstrategy
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