Madhive

Even with a lean budget, small businesses can see major success on CTV ?? Vica, an AI-driven creative agency, partnered with Madhive to help Chris Bredesen's California restaurant group reach nearby customers with precision. Using cinematic-quality creatives produced in hours and hyper-local targeting, the campaign delivered: ? 500+ direct reservation page visits ? 750+ homepage visits Proof that CTV isn’t just for big brands — it’s a game-changer for local businesses, too. Learn more here: https://hubs.li/Q03cwZ-H0 #CTVAdvertising #LocalBusiness

Register for InMarket's upcoming webinar with Madhive! On Thursday, April 10th, InMarket and Madhive are hosting a Think & Drink webinar to share the latest industry insights alongside a guided wine tasting from In Good Taste Wines. Registration is open - sign up today! https://lnkd.in/gUDvC8_Z #marketing #advertising #insights

How can purchase data from 150 million consumers make your ads stronger? In our latest interview, we spoke with Kalyan Lanka, Chief Product Officer at Affinity Solutions about how brands are using purchase data to refine targeting and prove campaign impact. Check out the highlights below, or click the link to see the full interview: https://hubs.li/Q03cl55G0

The brackets are set, but is your CTV strategy ready for tip-off? ?? ?? With millions of fans tuning in live, March Madness is a prime moment for advertisers — but CTV advertising during live sporting events comes with unique rules (and opportunities). We put together a 10-point game plan to help you drive results when the stakes are high. Read it here: https://hubs.li/Q03bLFDR0

And for a few minutes you can get a free ride WITH Borrell. @ #BorrellPhoenix2025.

Yesterday, I was honored to facilitate a conversation at the ?? 2025 Borrell Conference ?? with three amazing local media leaders - Christopher Martinez at Hearst Television, Shannon Murphy at OnMedia and Alexander Cramer at Nexstar - ?about launching and scaling local video monetization.?A few standout insights: ?? Simplify the Message – OTT isn’t complicated; it’s just TV on a different platform. Breaking it down with simple analogies makes it easier for sales teams and clients to understand. ???? Educate, Educate, Educate – Many sales teams weren’t trained in digital, so ongoing education is key. Repetition and clear, actionable insights help teams stay confident in selling OTT. ?? ?Data-Driven Selling – Equip sellers with real metrics they can use in client conversations, setting realistic expectations and proving ROI. ? ?Omnichannel is the Future – OTT is just one piece of a larger strategy. The best results come from integrating video into a full-funnel approach. Big thanks to Gordon Borrell, Jim Brown and the whole crew at Borrell for putting together another amazing conference. #LocalOTT #CTV #AdTech

Madhive & Frequence are driving the future of local media in Phoenix! ???? Enjoy complimentary rides at the Borrell Conference and stop by our booth to see how we’re powering the evolution of local media. Rides run between the Walter Cronkite School, Westin Hotel, and Phoenix Sky Harbor Airport ?? #BorrellConference #LocalAdvertising Borrell Associates Inc.

Madhive is officially TAG Certified for 2025! ? For the fifth consecutive year, Madhive has earned TAG Certification as an Intermediary, and this year, we expanded our certification to include Frequence as a Direct Buyer. As ad fraud continues to evolve, so do we. Protecting local media investments is core to our mission, and we’ll keep pushing to make digital advertising safer, more transparent, and more effective for businesses of all sizes. Read more about what TAG certification means and why it matters: https://hubs.li/Q039GXvm0 #TAGCertified #AdFraudPrevention

Our quarterly insights are here! We compiled the key trends that media sellers need to know now. Click through to see the highlights, or leave a comment below if you want us to send you the full PDF ?? #CTV #LocalAdvertising #AdTech #MarketingInsights #Media

The Madhive team is headed to the Borrell Associates Inc. Conference in Phoenix next week ?? Our SVP of Enterprise Partnerships, Brendan Murnane, will be moderating the "Local OTT Success Stories" panel with Christopher Martinez Hearst Television, Shannon Murphy OnMedia, Alexander Cramer KXAN Nexstar Media Group, Inc. on Monday March 10th at 3:15PM. Will we see you there?