Madhive

Our President, Jim Wilson spoke with Laurie Sullivan from MediaPost about our 2024 LASI Report sharing, “sellers and local advertisers have been digesting new formats, but technology is moving so fast that they have a difficult time keeping up. Technology is giving sellers and advertisers opportunities to automate and make it easier through tools like AI." Read more here: https://hubs.ly/Q02ZB4330

Our VP of Enterprise Success, Aria Began, spoke at the TVB Executive Summit yesterday alongside industry leaders Anne Schelle, Erin Callaghan, and Michael Collette. The panelists delved into the exciting world of media technology, discussing current innovations and predicting the future of the industry in 2025 ??. Christiana Cacciapuoti

?? The 2024 LASI Report is here! Madhive and Frequence surveyed 500 local advertising sellers to uncover fresh insights into strategy, challenges, and what clients truly expect. Are you addressing your team’s pain points to help them succeed in 2025? With the right tools, you can exceed expectations, simplify workflows, and make the most of tight budgets. ??Download the report to get the insights: https://hubs.li/Q02Z5qX60 #AdvertisingInsights #DigitalMarketing #AI #Innovation

How do you think about identity for addressable audiences across devices? What does it mean for identity in Advanced TV as buyers and sellers think about the loss of signal in other channels? Find out from #IABTechLab's Shailley Singh Alliant - The Audience Company’s Suvadip Choudhury , ID5.io’s Davide Rosamilia, Madhive’s Darien Ford, and GroupM’s Eileen Elsner at #IWantMyCTV in NYC on December 5! https://okt.to/q56DSp

Madhive is expanding our leadership team to drive the company’s next phase of enterprise growth, and we're thrilled to welcome two new hires to the Hive. ? Brendan Murnane will join us as our SVP & GM of Enterprise Partnerships. ?? Christiana Cacciapuoti will be our new VP of Enterprise Strategy & Solutions. According to Madhive President Jim Wilson, "these two industry leaders will drive additional value and revenue opportunities for our clients." Read more: https://hubs.li/Q02Yg-h40

??? Check out the Borrell Associates Inc. "Local Marketing Trends" Podcast where our President, Jim Wilson was interviewed alongside co-hosts Gordon Borrell and Corey Elliott. In the interview, Jim Wilson talks about what it takes to reach and serve businesses whose typical CTV buy is pretty small, and why he's so passionate about local media. Listen to the full podcast here: https://hubs.li/Q02Y6sGc0

?? Hot take: AI is going to revolutionize CTV advertising for local businesses ?? We’re already seeing it happen, but here’s what we predict for the near future. Learn more about the possibilities here in our AI test recap: https://hubs.ly/Q02XMl5g0

"Expand your circle of impact." That's the advice our CEO R. Spencer Potts, shared at the RIVER FUND Gala last week, where he was honored for his commitment to the organization and empowering people to move beyond the lines of poverty. The evening was filled with inspiring speeches and an atmosphere of love and unity. Learn more about Madhive's collaboration with the RIVER FUND here: https://lnkd.in/eQVCvavc Megan Pope, Cori Retblatt Fernandez, ?? : @anna moszczy

The most rewarding part of our recent AI test: bringing the model to our clients. Take Voice Media Group and their customer Valley Chevy. The auto dealership wanted to boost homepage visits and lower funnel actions through CTV, and our Lookalike+ AI delivered: ?? 3.5x more homepage visits ?? 1.3x more vehicle comparisons ?? 1.7x more dealership location searches Curious how? Dive into the full story here: https://hubs.li/Q02XmshQ0 #AI #CTV #AdTech #SMBMarketing #Innovation

???? It’s time for one final look at political CTV ads before the big day. Data from our platform shows: ?? Impressions jumped by 54% in the final two weeks before Election Day. 88% of all presidential impressions went to just four states: ?? Michigan - 39.29% ?? Pennsylvania - 27.73% ?? Wisconsin - 12.72% ?? North Carolina - 8.11% Down-ballot races are driving heavy spending in California, Florida, Montana, and New York. What’s your take on the political advertising climate this election year? And be sure to check out all of our CTV insights here: https://hubs.li/Q02WNSjL0