Made Music Studio

Flavorful, disruptive, and now Clio Award-winning? We have one word for that: “CINNADUUUUUST!!!!” Looking to build on the brand’s success with Gen Z teens, General Mills looked to dimensionalize the world of Cinnamon Toast Crunch and their Cinnamojis with ownable sound. Our main objectives for their new musical brand expression? Drive brand recognition, disrupt culture, and supercharge #GenZ appeal.? The CTC sonic identity, winner of the Bronze for Best Use of Music in Advertising: Sonic Branding at #ClioMusic, is a digital-first system of music and sound that delivers at every consumer touchpoint. So whether you hear it in broadcast advertising or TikTok remixes, influencer memes or sports sponsorships, you’ll swear the “Cinnadust!” sonic logo has been in culture for years. Diver deeper into the sound of CTC: https://lnkd.in/e_5jnkm3? MMS Creative Team: Danielle Venne – Executive Creative Director / Alexis Cuadrado - Senior Music Producer / Mickey Alexander – Composer + Music Co-Producer / Eric Hall – Composer + Music Co-Producer / Broox Carmona – Mix Engineer / Dennis Wall – Mastering Engineer / Stephanie Hunt – Group Account Director / Chandler L. – Senior Account Executive / Joel Beckerman – Founder + Music Producer Mindy Gallimore Murray Kayla (Emerson) Schindler Teman Evans Amanda Lee Isabella Rodriguez, MBA Kelsey Maxon Jake George Becky DaWald Samantha Streater #sonicbranding #audiobranding #clioawards #clios #theclios #genzmarketing #marketing #advertising #ctc #sonicidentity #music #cinnadust #cpg #cpgmarketing #cpgs

And the Clio winners are…our incredible collaborations with Burger King and Cinnamon Toast Crunch! ???? Following one of our most creatively fulfilling years yet, we're thrilled to share that Made Music Studio has been recognized (x2!) at Clio Music 2025 for our work in Sonic Branding. We are humbled to be honored by our peers once again at The Clios, the most distinguished awards in our industry. With our longtime clients at General Mills, we earned Bronze for the bold, disruptive sound of Cinnamon Toast Crunch?. And we were shortlisted for our work with Burger King? — an international sonic identity crafted for one of the world’s most beloved brands.? We look forward to soaking in this win together, and spotlighting the winning work in the coming days. For now, we want to congratulate our clients at General Mills and Restaurant Brands International, who continue to champion the power of sound, and whose passion and trust have made these collaborations sing. Hear the Clio Award-winning sonic identities on our blog:?https://lnkd.in/e2UceymX #clioawards #clios #cliomusic #theclios #awards #marketing #advertising #music #sonicbranding #audiobranding #awardwinner

What does it mean to be “Born From Entertainment”? Made Music Studio began scoring for film and television over 25 years ago, creating iconic music for brands like ESPN, HBO, and IMAX. Sound familiar? Entertainment brands are built to be noticed, remembered, and loved — we bring this point of view to our pioneering work in Sonic Branding. Because in a sound-on world, modern brands need a sonic identity that’s culturally connected and builds emotional connections with audiences. From advertising to social media, products to physical spaces, we score the world of your brand, using strategically crafted sound to tell stories, build brand love, and turn listeners into fans. https://lnkd.in/d-zUhzck #sonicbranding #branding #brands #entertainment #music #advertising #marketing #audiobranding #socialmedia #brandlove #television #soundon #streaming

Human beings are wired for sound. So how can we use it to meaningfully impact our daily lives? In the latest episode of the #BRITEIdeas podcast, MMS' Joel Beckerman (Founder + CEO) dives into Sonic Humanism — how we can improve everyday experiences by tapping into the power of sound to serve all audiences. Listen in to learn how sound can affect retail spaces, where research can make the most impact, and why some of the world's most memorable sonic brands have stood the test of time. Thank you to Matthew Quint and JP Kuehlwein for the thoughtful conversation! https://lnkd.in/gC7_ifjf More on the episode: https://lnkd.in/gZez25dm #sonicbranding #audiobranding #sonicidentity #audio #music #sound #branding #marketing #advertising #sounddesign #retail #research #kpis

From declarations of love, to mushy parodies, to moving montages — the most romantic movie moments don't happen without the right music to set the mood ?? An oldie but goodie, we're bringing back our Movie Love Song playlist for all of your Valentine's Day weekend needs. Full of some of our favorite mood-setters and singalongs, we have you covered no matter what vibe you're going for: https://lnkd.in/eDc-Bf5N Listen in on Spotify: https://lnkd.in/e9waixKu #playlist #music #valentines #valentinesday #vday #moviesongs #film #songs #lovesongs

Totino's Pizza Rolls: the most snackable pizza at the Super Bowl ????? General Mills is making Big Game time epic with Totino's first-ever Super Bowl spot, “Chazmo Finally Goes Home.” We were proud to create the special edition of Totino’s award-winning sonic identity heard in the campaign featuring Chazmo and our favorite Detroiters, comedians Tim Robinson & Sam Richardson. When we first developed Totino’s sonic identity, we knew we needed to create something out-of-this-world. To make their brand sound extra epic, we baked in audio easter eggs, subliminal memes and a signature melody that uses the scale tones “4-2-5” —?the perfect temperature for making pizza rolls. It’s a gamified multiverse of sound that reaches Gen Z fans on social media, broadcast and now: on the biggest advertising stage in the world. Congratulations to our amazing clients at General Mills and our friends at Dentsu Creative. We couldn’t be more thrilled to see this iconic, absurdly funny brand make its mark at the Big Game. Check out the spot below! #biggame #genz #marketing #advertising #superbowl #superbowlad #superbowllix #sonicbranding #cpg

Everyone gets to be a composer in The Globe, the centerpiece of AT&T Discovery District ?? When we partnered with Float4 and Gensler for the project, we imagined an interactive world of sound, one that creates moments of delight, creativity and exploration in the center of Downtown Dallas. We're proud to see this work still resonating with thousands of visitors each day. https://lnkd.in/e6wUX-zp

“It’s certainly one of the wonders of music and sound — to be able to create stories.” The history of Sonic Branding is long, winding, and at times surprising. From battle cries, to radio jingles, to strategic sonic identity systems as we know them today, the road to modern sonic branding can be difficult to capture for those who are just diving in. Luckily, the Ad Infinitum podcast from our friends at Oxford Road has assembled a comprehensive episode on The State of Sonic Branding. “Sonic branding covers the entirety of music and sound that you would hear across a brand, both branded and on-brand music and sound,” says MMS’ Joel Beckerman (Founder + CEO). “But it’s really strategy-first.” We joined Dreamr Productions’ Jeanna Isham and some of the world’s leading audio experts to tell the story of how music and sound came to define our most beloved brands. https://lnkd.in/gnaVKP39 Listen in: https://lnkd.in/gCe3UWHJ #sonicbranding #audiobranding #marketing #advertising #audio #music #sound #strategy #history #podcast #adinfinitum #sonicidentity #soniclogo #audiologo

The Pillsbury Doughboy gets his Super Bowl closeup ?? A shoutout to our friends at General Mills for giving our favorite kitchen companion the spotlight he deserves! In Instacart's Super Bowl teaser and ad, the Doughboy joins some of the world's most beloved mascots for some Big Game fun. We're excited to see him continue his whirlwind journey as part of Pillsbury's brand refresh, from a new neckerchief, to a new sonic identity, to a starring role in the biggest production in sports. Check out the teaser from Instacart: https://lnkd.in/dUWX8yKU And read more about the spot in ADWEEK: https://lnkd.in/eRuYJ-Er #pillsbury #superbowl #biggame #superbowlads #advertising #marketing #doughboy #adweek #teaser #superbowlteaser #oldspice #instacart

If you’re looking for a mid-week boost, look no further than Zocdoc’s latest campaign — a showcase for their clever sense of humor and instantly uplifting sonic identity ?? When Zocdoc invited us to create their first-ever sonic logo, we knew we needed to capture the emotional core of the brand in just two seconds. With its ascending melody and bright sound design, the new sound of Zocdoc is an expression of the triumphant “I Did It!” moment that patients feel when using the platform. The sonic asset is a powerful addition to Zocdoc’s brand toolkit, adding value to every brand message at every touchpoint, including their new “You’ve Got Options” campaign from our friends at 72andSunny. No matter where their musical expression is heard, it’s a reminder to patients and providers alike that Zocdoc is on their side. Check out “Hockey Teeth,” one of our favorites from the “You've Got Options” campaign below. And take a deeper dive into the sound of Zocdoc with MMS and Oxford Road in our case study:?https://lnkd.in/eaz2CwVY #sonicbranding #audiobranding #audiobrand #soniclogo #sonicbrand #branding #marketing #tech #tvc #advertising #advertisingcampaign #zocdoc #casestudy #sounddesign #music #sound #audio