Madeline

???????? ???? ?????? ?????????????? ?????????????? ???????????????? ???? ???????? ? If you’ve ever sold a product on eBay or a similar bidding platform, you probably recognize this question: to maximize my profit, should I offer it at a ???????? or ?????? ???????????????? ??????????? Research shows that one of these strategies ???????????????????????????? outperforms the other. ?? Watch the video (2:44) to discover the winning strategy. It’s a compelling example of how the deeply rooted Principles of Persuasion remain powerful in the ?????????????? ??????. ?? Want to improve your ???????????? ?????????????? with science-backed, ethical online persuasion? Then you'll want to learn more about our ???????????? ?????????????????? ?????????? ????????????. Click the link to read why I believe this will help you boost ??????????, ????????????????????, and ??????????????????????: https://lnkd.in/g2fS6X-v ?? #onlineinfluence #influence #persuasion #sales #bidding #pricing

This billboard dispensed beer. But for marketers, it did something even better— It built ENGAGEMENT. Back in 2015, the beer brand Carlsberg spent heavily on TV ads. That helped it reach lots of people, but without real connection. So it asked: What if we focused on deeper engagement instead of just broad exposure? It rolled out a series of experiences — this beer-dispensing billboard, an ultra-luxury taxi service, a bar (like, where beer is poured) made entirely of chocolate, and more. It’s easy to get lots of eyeballs on you. But that doesn’t mean those eyeballs will actually look close. Sometimes, the smartest move isn’t reaching MORE people—it’s making sure the RIGHT people truly remember you. If this post was helpful, please share it and follow Jason Feifer for more. ?? I help you stand out — join 65K readers who get my tactics weekly: jasonfeifer.com/newsletter

How luxury builds loyalty. BBC News talks to our behavioural science guru Dan Bennett about how credit cards create status to impact consumers. In the interview on the BBC World Service, he explains to the hosts of the Business Daily show Rowan Bridge and Emily Holt, how brands can build loyalty and a global fan base. Listen to the segment or read the feature, link in the comments. "The credit card firms are not just building rooms at airports, they're building a sense of self. It's kind of amazing that financial services companies have managed to kind of look at some deep-core human drivers, and then build experiences around that. And that's why they're so successful with them, because they've managed to find the psychological levers to pull, rather than just looking at the world through a rational lens." Dan Bennett, Behavioural Science Lead, Ogilvy Consulting UK Dan Bennett leads the world's largest Behavioural Science marketing practice. His team drive counter intuitive innovation for over 80 of the world’s biggest brands including Spotify, Facebook, Unilever and Nestle. Dan is an industry authority who solves complex business challenges by applying consumer Behavioural Science to marketing strategies.?Dan’s recent projects range from encouraging Gen Zs to vote,?tackling misogyny for the Mayor of London and designing first generation tech in Silicon Valley to reducing obesity in Mexico, changing cleaning habits in Beijing and?reshaping the retail environment in South Africa.

9 neuromarketing principles that make buyers say "yes"?? h/t Tom Pestridge for sharing this gold. Follow him for more marketing insights (thank me later). When I saw these brain science tactics, I couldn't stop reading. Why? Because they explain how top brands get us to open our wallets: ? "The Framing Effect" is why "80% fat-free" sells better than "20% fat" ?"The Affordability Illusion" is why $97/month feels cheaper than $1,164/year ?"The Rule of 3" is why smart brands always show three pricing options What makes these principles so powerful? ?They're not random tactics—they're backed by real brain science ?They work across every industry and price point ?They've been working for decades and will keep working tomorrow I've saved this as a marketing playbook. Because great marketing isn't manipulation—it's understanding how people naturally make decisions. Which of these principles have you noticed working on YOU when shopping? ----

Do you remember that mouthwatering episode of The Bear????, the one with THE delightful Olivia Coleman... ...where Richie has to polish forks??for days until he finally understands the hospitality experience they're trying to deliver. The episode is a delight in what is already a masterpiece of a season. A standout moment was when Cousin Richie overhears a patron mentioning how disappointed they were not to have tasted a Chicago deep dish pizza on their visit and Richie, at the Chef's request, races out to the Chicago streets to fetch a pie ??. Upon delivering it to the restaurant, the Chef immediately jazzes it up to suitable Michelin standards. The result? The customers are left speechlessly delighted (*surprise & delight* for the behavioural science nerds out there ?? ). Well, that episode is based on a real restaurant ??, Eleven Madison Park. An unparalleled dinning experience. And what set EMP apart wasn't simply the food... but the experience itself. Their motto: "relentless in our pursuit of excellence". It turns out all this has to do with marketing, so to speak. You can discover all the behavioural science techniques they used, as my favourite behavioural science podcast, Behavioural Science for Brands - The Consumer Behavior Lab, breaks down all their tactics used, in depth. If you have customers or clients this, too, applies to your business. The sorcery of customer loyalty comes down to creating opportunities to curate unforgettable moments for them. ____________ I'll give you the takeaways, but you should really hear it from the horse's mouth, because MichaelAaron Flicker and Richard Shotton deliver the tactics with real gusto. By way of summary: At Eleven Madison Park, they don’t just serve fine dining; they serve memorable experiences. Their philosophy? Unreasonable Hospitality. The main behavioural science principles they employ: ?? The 95/5 Rule: 95% of the time, run a tight business. But 5% of the time... Spend “foolishly” to create magic. These are the moments customers talk about. ?? The Peak-End Rule: People remember the best moment and the final moment of an experience. Eleven Madison Park puts extra effort into ending on a high note. ?? Systemising Surprise & Delight; Thoughtful moments don’t have to be random. They prepared personalised gifts for guests; like swan-shaped napkins for a swan enthusiast or a Michelin-starred hot dog for tourists who missed NYC street food. ?? Personalisation Over Price: The best experiences aren’t the most expensive; they’re the most thoughtful. A well-timed, personal touch beats a generic luxury gift every time. ?? There's a lot of gems in the episode and it has me thinking about how I can make simple changes to look for opportunities to surprise, delight and create a little magic for clients and their businesses. Stop trying to make every moment a little better and work on the magic in creating one or two extraordinary moments that people won't soon forget.

The future is the brain's preferred state ?? According to neuroscientist Carmen Simon, people think about the future approximately once every 15 minutes, and this means we need to help people simulate the future from the present. How? Let’s imagine you are speaking with a customer about a new training program. Help them imagine what their team will look like once they’ve completed the session. Or imagine you’re selling a TV. Help them imagine watching their favourite program in high definition as soon as tonight! ? Imagine, just imagine, how amazing that would be? P.S. If you found this interesting, don't rely on the algorithm to find me. Get posts like this (written by a human) delivered directly by joining my newsletter. — ??? I'm Bri and I'm all about clarity - for you, your customers and your team - through behavioural science. ?? I offer speaking, training and consulting, tailored to your business. Contact me direct or through Saxton Speaker Bureau. ?? I have lots of free resources on my website www.briwilliams.com to get you started. ?

If you try and communicate too many values about your brand there's a danger that comprehension, believability and effectiveness decline. In this piece I look at the evidence into the goal dilution effect

Have you noticed what Australian hotels are doing? It’s become popular for hotels to offer late check outs. Instead of kicking you out by 10am, you can now laze around until 11. But hotels are a little quieter about the other change they’ve made. Check in has been pushed back, too. Instead of 2pm, 3pm is becoming more common. So why have they played with timings like this? ?? The peak-end rule. Ending customers on a positive, gracious note of leisurely 11am checkout must be doing a better job of improving customer satisfaction than a 2pm check in. And that’s because people often remember the end more than the beginning?? If a later check out means feeling less pressured to leave, customers will likely feel more relaxed about their experience, improving the odds of a favourable review. ?? So, while first impressions matter, final impressions last. ? What are you doing to leave a lasting positive impression? P.S. If you found this interesting, don't rely on the algorithm to find me. Get posts like this (written by a human) delivered directly by joining my newsletter. — ??? I'm Bri and I'm all about clarity - for you, your customers and your team - through behavioural science. ?? I offer speaking, training and consulting, tailored to your business. Contact me direct or through Saxton Speaker Bureau. ?? I have lots of free resources on my website www.briwilliams.com to get you started.

When people are in a good mood, they are more likely to notice, remember, and believe an ad. They are also more likely to respond to it. Thanks Richard Shotton for this thought-provoking article.

Should you show effort? A locksmith turns up to a house where the owner has locked themselves out. After only a few minutes, the locksmith unlocks the door, turns to the relieved owner and says “That will be $200”. "$200!", the home owner splutters. "It only took you 2 minutes!" "2 minutes to open your door, but 10 years to know how to do it so quickly!", replies the locksmith. This story, or versions of it featuring a mechanic, carpenter or other trade, makes the point that people often equate time with worth. Known as the labour illusion, customers feel better about paying when they feel like effort has been put in. ?? This can be an issue, because most of us want to be valued by our ability to solve the problem, not by how long it takes us. When talking to customers about your value, this means you shouldn’t underplay what it’s taken (or will take) to deliver the solution. How? ? Itemise your invoices, spelling out parts of your process. ? Slow down. Consider delaying your response so they perceive you’ve taken time to mull over the details. ? Include process maps that step out stages like research and testing. ? Credential yourself up front, explaining you are able to resolve things faster because you have a depth of experience that others can’t offer. P.S. If you found this interesting, don't rely on the algorithm to find me. Get posts like this (written by a human) for free by joining my newsletter. BTW it took me an hour and 14 years to write this post ?? — ??? I'm Bri and I'm all about clarity - for you, your customers and your team - through behavioural science. ?? I offer speaking, training and consulting, tailored to your business. ?? I have lots of free resources on my website www.briwilliams.com to get you started.