MADabolic

TRACTION 2024: 3rd Annual MADabolic Franchise Conference I can’t say enough about last week’s MADabolic Annual Conference. Over the course of three days, we immersed ourselves in connection, collaboration, and, yes, maybe a few too many libations. Bringing our Franchise Partners together in one room never fails to ignite innovation. These events consistently serve as a launchpad for fresh ideas while reaffirming the core values that drive our company forward. A special thank you goes out to our Title Sponsors, BeaverFit North America, for their continued support. Key Speakers and Takeaways: David Watkins: Founder, ABBEYDALE Unreasonable Hospitality, Continued: My good friend DWatt kicked off the conference by extending last year’s theme of "Unreasonable Hospitality." Through our interview, we explored the shared fundamentals of all people-centric businesses. David emphasized that client retention is a long game, driven by experience, and called on all business owners to put the human element back into the balance sheet. Darcy Norman: Head of Performance, US Men’s National Soccer Team Supply Chain Managing Human Performance: Darcy captivated the room by framing core values as a system. He asserted that high performance isn’t a department—it’s a journey through process, and it should be the goal of every individual in an organization. Darcy also highlighted the essential role of "Identity" in achieving high performance, stressing that total alignment on vision, mission, and values across all departments is key to long-term success. Mike Jones: EOS Implementer Entrepreneurial Operating System (EOS): Mike expertly broke down the nuances of the EOS model. He facilitated breakout sessions that encouraged our Franchisees to evaluate their businesses from new perspectives, reinforcing the principle of “Structure first, people second.” His message on "Right People, Right Seats" laid the foundation for achieving true “Traction” within an organization. Stuart Brauer: Founder, WTF Gym Talk Employee Development and Accountability: Stu challenged us to rethink how we treat employees versus entrepreneurs. He pointed out that while entrepreneurs thrive on independence, employees need structure and systems. His presentation emphasized the importance of training, development, and setting clear expectations, with the unifying message that we must hold people accountable to those expectations. Stu’s punchline: “Don’t set high expectations for each role and then make exceptions for each person.” Finally, a huge thank you to all our sponsors: Concept2, Lasso, Walla, InBody, SFH, Hyperice, C&R Components, Macrostax, A&W Lightning, FitAid, Benchmark, Warshawsky Law Group, Gym Wrench, BF Saul, Pliteq, Rex Sports, Ultra Slide, Petra 1, BrainCloud, LMNT, DefianceFuel, Gym Next, Vista Corporate Solutions, Friction Labs, SignsRx, and Barbells. (I hope I didn’t miss anyone!) #MADabolic #fitnessindustry #fitnessfranchise #franchising

Rebuilding Together: Support the MADabolic Asheville Community As co-founders of MADabolic, my partner Kirk DeWaele and I have had the privilege of watching our communities grow stronger, push boundaries, and support one another through countless challenges. Today, that strength is being tested in a new way. In the aftermath of Hurricane Helene, our MADabolic Asheville community has been hit hard. Many of our teammates, members, families, and local businesses are facing the devastation of flooding, power outages, and damage that have shaken their foundations. As we navigate this together, the resilience of Asheville and its people is inspiring—but they need our help. We’re working to raise $50,000+ to provide essential support for those who need it most. This fund will directly assist the MADabolic Asheville community and the broader Asheville area, providing immediate relief supplies, financial recovery for individuals and local businesses, and organizing community-driven events to foster resilience in these tough times. Every contribution, no matter the size, makes a tangible impact. If you’re unable to donate, sharing this message and spreading the word is equally invaluable. This is about coming together—showing that when times get tough, we rise to support each other. Let’s rebuild Asheville. Thank you for your support! GoFundMe Link: https://lnkd.in/enMvF8aK #MADabolic #AshevilleStrong #CommunitySupport #HurricaneRelief