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??Transforming Agriculture Finance MAD Capital's Remarkable Growth ?? A GEN-RE Portfolio Spotlight: Mad Capital MAD Capital has innovatively redesigned agricultural finance to support farmers during their crucial transition to regenerative practices. Traditional financing simply wasn't fit for purpose - until now. We recently caught up with Brandon Welch to hear about MAD Capital’s growth… and it has been MAD… ?? Current Impact: 117,000 acres under regenerative financing 18,000 acres transitioning to organic certification Ambitious target: 10 million acres by 2032 ?? Significant Momentum: Their second fund is gathering a remarkable pace that can support more farmers transition: $31M committed thus far $50M target Backed by distinguished institutions including the ROCKFELLER FOUNDATION INC and The Schmidt Family Foundation ?? Looking Ahead: The development and closing of the investment round of MAD Markets signals an expanding ecosystem supporting regenerative agriculture at scale by connecting in a missing piece of creating a market for the regenerative produce grown on the farms and financed by MAD capital. At GEN-RE, we're glad to be a part of their growth story and to have recognised that what MAD were doing was unique - connecting the regenerative agricultural supply chain from finance, to soil, to the markets. This is what we need - a network and connected value chain, something that MAD is doing, and we seek to do at GEN-RE through our diversified and global portfolio in regenerative agriculture and food. #RegenerativeAgriculture #SustainableFinance #FarmingFuture #ImpactInvesting #GenerationRe #BritishAgriculture #ClimateAction