Macaroni KID

You can never really know your audience, but you can do this... To market successfully, experts say you have to know your audience. But your audience isn't a monolith. It's not made up of people who all think and act the same way. So how do you understand what they want and how to reach them? Do your best. Ask questions. Listen. Repeat. And if you've got a huge team of insiders to constantly give you intel, that's your real secret weapon. Our team of Publishers are parents who live, work and play in the very communities and with the very people we're trying to reach. They understand the unique regional, cultural and experiential differences that exist among our vast audience of parents. So we ask, we listen and most importantly, we turn to our team - and that's how we succeed.

Guess who's growing again? We are thanks to a whole new crop of Publishers spreading the Macaroni KID footprint even further. Good news for families that love our content. Great news for businesses looking to reach parents from every corner of the country. Welcome team, we're so glad you're here.

When your employees stick around... it means more than just a number on the calendar. It means they love their job. Cheers to all of our Publishers celebrating an anniversary this month. We couldn't do it without you.

Wouldn't it be great if you had time to connect with local parents and tell them how your products and services will benefit their families? Well that's exactly what Macaroni KID publishers are doing. They're out and about using their platform and influence to help parents find summer camps, classes, childcare options, and more. Like your own team of marketers who know exactly how to engage your target audience. Dream team.

If there was a strategy that 80% of marketers agreed was effective, wouldn’t you want to use it? But you’re probably not using influencer marketing right? Maybe it’s time to reconsider. Collaborating with the right influencers can be cost effective, improve engagement and conversion rates and contribute to long term brand loyalty. We recently had the opportunity to send one of our Parent-Publishers to a dude ranch resort as part of an influencer campaign. And the authentic content she produced is a marketing goldmine. Real pictures, real people, and real experiences make for very effective advertising. What can the right influencers help you achieve?

When do parents sign their kids up for summer camp? You might be surprised... We asked our audience of moms and dads nationwide when they're hitting the submit button on camp and class registrations and discovered some important info for businesses. The bad news? nearly 30% of parents are already done. So if you haven't started your marketing yet, well your pool of campers is a little smaller than it was. The good news? Everybody else is still trying to figure it out. But 35% of them are doing it soon. If you've got summer spaces to fill, this is the time to spread the word.

Guess who's growing again? We are thanks to a whole new crop of Publishers spreading the Macaroni KID footprint even further. Good news for families that love our content. Great news for businesses looking to reach parents from every corner of the country. Welcome team, we're so glad you're here.

The scariest time of day for parents everywhere? Dinner time. Every night the same question. What to make? Where to go? Will anybody actually eat? We're thrilled to have partnered with some exciting companies to bring parents the Family Dinner Solutions Guide. Real-world, do-able solutions for dinnertime dilemmas. Let's eat! https://lnkd.in/gp6ZMeFn

Nobody needs help promoting their products and services to parents anymore, they can just use ChatGPT. Hold the phone. AI is great at lots of tasks and organizations that aren’t embracing it will likely be left behind. But that doesn’t mean it can do everything. Experts predict a big consumer trend of 2025 will be the desire for authentic human experiences and interactions. Real people, real ideas, real encounters make a difference. We have parents (actual people - not AI personas) creating connections through social media, email, website content, in-person events, and more in 960+ communities across the country. AI is a very useful tool but our success story is told through community and connection.

Tired of 2025 predictions? Would prefer a root canal to reading another New Year, New You resolution list? We couldn’t agree more. Every day we have just one goal. Make a family’s day better. That’s it. Maybe they learn about and attend an activity or event in their community and find new friends. Perhaps they get inspired to do a craft or STEM project together and discover a new passion. Possibly they find a new local or national business that solves the exact problem they’ve been struggling with. Or maybe they just connect with other parents and feel a little less alone in this adventure we call life. No big trends, no fancy fads. Just showing up every day for parents across the country. It’s what we’ve been doing for 17 years and what we plan to do for at least 17 more.