?? NEW CLIENT WORK ?? Shout out to the whole team for bringing this one together. Super proud of these!!! Big thanks to Trey Sheneman and the Herald team ??
?? Bringing Trash Talk to Life! We recently partnered with Herald and their client Toocan, a revolutionary new trash can, to create a humorous product launch campaign. This innovative trash can tackles some of the biggest frustrations we’ve all faced with traditional trash cans: ? Ripped bags ?? ? Messy trash drippage ?? ? Strained backs from the dreaded vacuum effect when removing bags ?? ? Bags that aren’t fully used ?? Our mission was to bring these relatable problems to life with humor while showcasing the clear solutions Toocan provides. Collaborating with Herald, who is running the campaign, allowed us to build modular ads that could be tested and optimized for maximum audience impact. From pitching ideas and scripting to casting, production, and post, our team managed every step. A standout moment was working with the talent—they absolutely nailed the comedic timing, a challenge in humor-based content that they made look effortless. We’re incredibly proud of how this project turned out and grateful to Trey Sheneman and the Herald team for trusting us to align with their vision for Toocan. Here’s one of the five spots we created—let us know your thoughts! Which trashcan problem resonates most with you? ?? Stay tuned as we roll out the rest of the campaign soon. ... #ProductLaunch #VideoProduction #ComedyAds #Toocan #CreativeCollaboration #MarketingHumor #BehindTheScenes