Last updated on 2024年8月19日

What are some current trends and challenges in information graphics?

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Information graphics, or infographics, are visual representations of data, information, or knowledge that aim to communicate complex ideas clearly and effectively. They can be used for various purposes, such as education, journalism, marketing, or advocacy. However, creating engaging and accurate infographics is not a simple task. It requires a combination of skills, tools, and strategies that are constantly evolving and adapting to new trends and challenges. In this article, we will explore some of the current trends and challenges in information graphics, and how you can improve your skills and knowledge in this field.

本文章的要点总结

Data storytelling:

Craft infographics with a narrative, connecting data to emotion and values. This engages audiences, making complex information memorable.
Human-centered design:

Approach infographic creation with design thinking, focusing on user needs and iterating designs based on feedback for relevant, impactful visuals.

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1 Data storytelling

One of the current trends in information graphics is data storytelling, which is the art and science of using data, visuals, and narrative to convey a message, persuade an audience, or inspire action. Data storytelling is not just about presenting facts and figures, but about creating a compelling story that connects with the emotions, values, and goals of the viewers. Data storytelling requires a balance between data analysis, visual design, and storytelling techniques, such as choosing a theme, a structure, a point of view, and a tone. Data storytelling can help you to create infographics that are memorable, meaningful, and impactful.

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Julie Peasley / Rich Pitch Design

I help startups craft their story, communicate their potential to investors, crush it with data visuals to attract funding with my Rich Pitch Deck Design Plan.
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We as humans are visual learners and we also will remember something better if there is a compelling story behind it. As an infographic designer, I always try to keep my audience at the top of my mind when designing so that they have a compelling and memorable experience and will walk away understanding the data's insights instead of staring at a table of confusing numbers. This is my job and I love it!

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Yash ..

????? Presentations Specialist | International Relations | Information Designer
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In essence, it’s a simple case of using both logic and creativity. As humans, we naturally combine these two aspects—creative and logical thinking—when designing information graphics. By doing so, we can transform complex data into easily digestible and impactful visuals that truly connect with our audience.

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2 Interactive and dynamic infographics

Another trend in information graphics is the use of interactive and dynamic infographics, which are infographics that allow the viewers to manipulate, explore, or customize the data and visuals according to their preferences, interests, or questions. Interactive and dynamic infographics can enhance the user experience, engagement, and retention of the information, as well as provide more depth, detail, and context to the data. Interactive and dynamic infographics can be created using various tools and platforms, such as web-based applications, mobile apps, or augmented reality. However, they also pose some challenges, such as ensuring usability, accessibility, and compatibility across different devices and browsers.

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3 Visual encoding and perception

A key challenge in information graphics is visual encoding and perception, which is the process of choosing and applying the appropriate visual elements, such as shapes, colors, sizes, positions, or textures, to represent the data and the relationships among them. Visual encoding and perception are influenced by various factors, such as the type and scale of the data, the purpose and audience of the infographic, and the principles and theories of visual perception and cognition. Visual encoding and perception can affect the clarity, accuracy, and effectiveness of the infographic, as well as the interpretation and understanding of the viewers. Therefore, it is important to learn and apply the best practices and guidelines for visual encoding and perception, such as avoiding clutter, confusion, or distortion, and using contrast, hierarchy, or alignment.

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4 Data quality and ethics

Another challenge in information graphics is data quality and ethics, which is the responsibility of ensuring that the data and the visuals are reliable, valid, accurate, and trustworthy. Data quality and ethics involve various aspects, such as sourcing, collecting, cleaning, verifying, and citing the data, as well as designing, presenting, and sharing the visuals. Data quality and ethics can affect the credibility, reputation, and impact of the infographic, as well as the trust and confidence of the viewers. Therefore, it is essential to follow the standards and codes of conduct for data quality and ethics, such as being transparent, honest, respectful, and accountable.

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Julie Peasley / Rich Pitch Design

I help startups craft their story, communicate their potential to investors, crush it with data visuals to attract funding with my Rich Pitch Deck Design Plan.
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Reliable and credible data sources are the legs your dataviz tables stands on. Without reputable data, the table collapses and your visualization has no impact. Making sure to source verifiable data is paramount in the field of data visualization. Just be careful. One thing I've learned is that Wikipedia is a great starting point for topics, but it's not always trustworthy as an authority in many cases. Drill down as far as you can to find the original data source and if needed, get expert opinions if you are unsure.

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5 Design thinking and collaboration

A final trend and challenge in information graphics is design thinking and collaboration, which is the approach and mindset of solving problems and creating solutions using human-centered design principles and methods. Design thinking and collaboration involve various stages, such as empathizing, defining, ideating, prototyping, and testing, as well as various skills, such as creativity, critical thinking, communication, and teamwork. Design thinking and collaboration can help you to create infographics that are relevant, useful, and desirable for the users, as well as innovative, feasible, and sustainable for the context. Design thinking and collaboration can also help you to overcome the challenges and constraints that you may face in information graphics, such as time, budget, or resources.

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Yash ..

????? Presentations Specialist | International Relations | Information Designer
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Design thinking and collaboration are crucial in complex design projects, especially with data. Multiple perspectives can streamline data organization and enhance visualization, leading to more innovative solutions. Group activities and brainstorming can further boost creativity, resulting in a stronger, user-tested design.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some current trends and challenges in information graphics?

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3

4

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1 Data storytelling

2 Interactive and dynamic infographics

3 Visual encoding and perception

4 Data quality and ethics

5 Design thinking and collaboration

6 Here’s what else to consider

Information Graphics

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