M+C Saatchi Performance

We’ve been made aware that some accounts are impersonating us and posting jobs.?If you see a role and want to check if it is real, always cross-check it with our?official site, https://lnkd.in/g2375EYS. If a role isn’t listed on our page, it?may not be legitimate. If you see a job post that looks to be from a fake account, please let us know by emailing?[email protected].?We take these matters seriously and are working with partners to have these scams taken down. M+C Saatchi Group

Are your creatives doing what they’re meant to do? If your media finds the right audience, your creative should inspire them to act. But in today’s fast-paced digital world, where attention is short and competition is fierce, sticking with a one-size-fits-all approach can hold your campaigns back. Our upcoming Performance+ webinar dives into the key differences between brand and performance creatives and how to unlock the full potential of Performance Creative for brands. ??Book your seat: https://hubs.li/Q03d2gyj0 ??From visuals and messaging to placement and timing, we’ll show how every element can do more than just grab attention, to drive intent and spark real action. ?? Date: 16th April, 2025 ?? Time: Jakarta: 16:00 | Singapore: 17:00 | Delhi: 14.30 | Dubai: 13:00 | London: 9:00 ?? What we’ll cover: Audience insights, CTAs & storytelling that converts Creative analytics: Measuring what truly works How AI is reshaping creative development ??? Featuring: Benjamin Waters, Head of APAC at Jampp Allita Lavina Crasto, Global Head of Creative, M+C Saatchi Performance Melissa Yik, Singapore Country Director, M+C Saatchi Performance #PerformanceMarketing #CreativeOptimization #BrandVsPerformance #Webinar

A big day for the new M+C Saatchi Group! Following the successful launch of our Cultural Power strategic proposition in the UK and Australia, we’re excited to take it global—alongside the official unveiling of our Cultural Power Index (CPI). An AI-powered, diagnostic tool, the Cultural Power Index (CPI) helps brands drive growth by harnessing the power of culture. By analysing billions of data signals, we measure how Cultural Power is built and provide brands with actionable insights to build their own Cultural Power and deliver growth.? ? But that's not all! This milestone also marks a bold new era for M+C Saatchi with: ? A refreshed brand identity ? A fully integrated new website ? A dynamic showcase of our capabilities across our six global regions At M+C Saatchi, we believe that harnessing Cultural Power is a brand’s most valuable currency. It’s not a new campaign or shiny idea. It’s a true strategic advantage. Discover more about Cultural Power and the Cultural Power Index (CPI) today! ?? www.culturalpowerindex.com M+C Saatchi Group Creators and curators of Cultural Power #CulturalPower #MCSaatchi

If you are an advertiser seeking to reach High Net Worth Individuals, then we have a new paper available here: https://hubs.li/Q03c1QwX0, which outlines tips and tactics for reaching this audience. With selective media consumption, desire for exclusivity, and a growing demand for sustainable investments and experiences, HNWI require a refined data-driven approach. Thanks to Rachel Kerr for a little explainer. Read more here ?? https://hubs.li/Q03c1NGq0 #performancemedia #performancemarketing

A few days ago Zaid Al-Qassab, CEO of M&C Saatchi Group joined the stage at SXSW in Austin to discuss 'Cultural Power'. The session covered how brands can harness innovation, build authentic connections, and turn cultural capital into business growth.

? 400+ influencers. A 67% surge in downloads. A campaign that delivered, big time! In the real money gaming industry, trust is value number one. A23 and M&C Saatchi Performance took a thoughtful, responsible approach to influencer marketing - balancing engagement with compliance. When A23 launched Maha Mela, the largest ever tournament in skill-based gaming, the focus was on scaling bigger than ever. A smart influencer strategy turned engagement into real results. ?? 67% increase in weekly downloads ?? 54% jump in download share ?? 57% more reach across key platforms Watch the full case study and read the full story here: https://hubs.li/Q03bFPFm0 Head Digital Works Gunnidhi Singh Sareen Sudarshan M Nishant Amerneni Jomish George Jose Devesh Banwani Srinath Reddy Kondam Sai Kiran K Partha Sharma Mayukh Kumar Titikksha Ramesh Tushali Bansal #InfluencerMarketing #A23 #mcsaatchiperformance

In our recent Performance+ webinar, our ASO Manager, Abhyani Prastika shared how user behavior in Indonesia shifts during Ramadan, from browsing habits to peak engagement times, helping brands make the most of the season! ?? Joined by industry experts Allita Lavina Crasto, Lauren Park and Darwin Nursamsur, this session was packed with data-driven insights and strategies tailored for the Ramadan season. Watch the full recording here: https://hubs.li/Q03brYqX0 #AppStoreOptimization #Ramadan #DigitalMarketing #GrowthMarketing

Congratulations to Nachiket Desai, our Country Director in #Indonesia, and the entire Indonesian team as we opened our new office in Jakarta yesterday. Huge thank you to our clients and partners too in the region. #teamwork #marketingIndonesia

Ramadan is here!?? This year, let’s go beyond the usual and uncover what truly drives connections in Indonesia’s mobile-first market. Our latest playbook is packed with fresh insights, digital trends, and growth hacks to help brands stand out this season. Swipe through for key takeaways. ?? You can also download the full playbook from our blog:?https://lnkd.in/dmwSSX9t #Ramadan2025 #Indonesia #DigitalTrends

What if one piece of advice could shift your entire mindset??? What if the right words, at the right time, could help with your confidence, leadership, and success? For?#InternationalWomensDay, we asked the women across our global team to share the most powerful advice they’ve gotten from peers, mentors, and leaders. From building confidence to embracing work-life balance, their words prove that sometimes, the right advice at the right time can change everything. Drop one piece of advice from a colleague or industry peer that stayed with you!??? Adrienne Rice?Pavithra S?Gwend Lim?Rachel Owen?Bridget Hall (Phelan)?Taylor Hodgson?Abhyani Prastika?Sonal Sarswat?Yan Qing H.?Gracia Isaura Raulina #IWD