M&C Saatchi Performance

We’re just days away from our first?#programmatic?Performance+ webinar: 'The Opportunities of the Open Internet'. Tune in to hear what our panel of experts say about the Open Internet and find out how to unlock untapped opportunities of programmatic. ?? Save your spot now: https://lnkd.in/gWB75Ztd ?? Date: 4th December ??? Time: 9 AM PST | 5 PM GMT | 12 PM EST ? Can’t make it live? No problem. Register now, and we’ll send you the recording! #OpenInternet #PerformancePlus #Webinar #ProgrammaticMarketing

Kicking off the new week on a high note! Last week at MMA Thailand, we were beyond thrilled to see Grab Thailand win big, taking home 11 incredible awards across multiple categories! ?? A huge congratulations to the Grab team for these well-deserved wins! And as their performance media agency, we’re honored to have been part of the journey that also earned us the title of Media Agency of the Year 2024! The teams swept the awards across the following categories: ?? Publisher of the Year ?? Brand Purpose/Activism: #WomenWelcome - Inclusive Rides, Empowered Lives ?? Social Impact Marketing: Change for Good - A Small Shift Can Make Big Change ?? Social Impact Marketing: #WomenWelcome - Inclusive Rides, Empowered Lives ?? Diversity & Inclusion: #WomenWelcome - Inclusive Rides, Empowered Lives ?? Instant Impact/Promotion: Grab It Fast as Your Heart Desires ?? Cross Digital Media Marketing: GrabFood Promantic - Beyond Love Is the Discount! ?? Social Media Marketing: GrabFood Promantic - Beyond Love Is the Discount! ?? Creator/Influencer Marketing: #GrabThumbsUp - Curated by Foodies for Foodies ?? Data Insights/Contextual Marketing: GrabFood Mega Sale - The Greatest Knockout ?? Short or Long Form Video: GrabFood Mega Sale - The Greatest Knockout To pushing boundaries and driving performance together! Vaibhav Chopra (VB) Shreenjit Kaur Athitaya Lakkhanatinnachard Katherina E. Alisa Khaninya Thatchawut Kawinmethachot Zilqo Ado Julio Habe Natrada Amonrattanaket Reza Wardhana Rizky Anandasigit Nugraha #mcsaatchiperformance #GrabThailand #MMAThailand #PerformanceMedia #Awards #Grab #mcsp

We're thrilled to be recognized alongside Grab as the winner of the Best of Performance Award at the Meta Reels Impact Award in Singapore! ?? Our GrabFood Partnership Ads - Malaysia campaign brought this home.? A huge shoutout to Grab for being such an incredible partner on this journey. Congrats to the amazing team who made this happen! #Grab #MetaReelsImpact #Teamwork

Greetings fellow marketers! We’re excited to officially announce the speakers for our first-ever Performance+ webinar kicking off on 4th December! Save your seat here: https://hubs.li/Q02YTQhD0 Joining us are leaders from Fynd Media - our Programmatic division: ??Megan Price, Programmatic Supervisor at Fynd Media ??Josh Kirby, Associate Programmatic Director at Fynd Media & hosted by: ??Chris Steedman, Chief Revenue Officer at M&C Saatchi Performance Tune in for an in-depth discussion on ‘The Opportunity of the Open Internet - Why Programmatic Offers Untapped Opportunities’ We will discuss about: ??Reaching audiences at scale outside walled gardens ??Unlocking high-quality inventory on the Open Internet ??Strategic targeting tips to drive performance ??How the Open Internet and Walled Gardens can complement each other ? On 4th December, 9 AM PST | 5 PM GMT | 12 PM EST ?? Miss the live session? Register anyway, and we’ll send you the recording! Save your spot now: https://hubs.li/Q02YTQhD0 We can't wait to see you there! #OpenInternet #PerformancePlus #Webinar #ProgrammaticMarketing

Media Mix Modeling (MMM) is making waves again, offering a comprehensive lens on media effectiveness. Dane Buchanan, our head of Data, Analytics and Tech offers his views on why MMM is a cornerstone of advanced measurement. Dive into his insights here: https://hubs.li/Q02YG3pJ0 Got questions or want to explore MMM’s potential for your business? Connect with us today! #mmm #mediameasurement #signalloss

Happy Friday! To end the week we're announcing the launch of our Performance+ webinar program, kicking off on the 4th December with three expert mystery speakers discussing the Open Internet ??. Save your seat here ??https://hubs.ly/Q02YmhNp0 The panel (to be revealed but hot tip if you can find out who they are on the registration page ??)will be discussing 'The Opportunity of the Open Internet for marketers' so if you're interested in finding out about the opportunities that lie outside walled gardens then this is the session for you. As one of our mystery speakers said; "For advertisers and marketers constantly seeking new ways to reach and connect with customers, the Open Internet offers a chance to reach audiences in a broader range of online environments comprising digital spaces outside the ‘walled gardens’ of Google, Meta, and Apple. With ongoing changes to privacy (we all recall the cookie deprecation rollback), the Open Internet should be recognized as a dynamic and essential system for marketers. Rather than viewing Walled Garden vs. Open Internet as an either-or decision, these systems should work together to deliver profitable growth." The panel will cover topics such as (and a lot more): ?? How the Open Internet can enable marketers to reach audiences efficiently and at scale ?? How to find high-quality inventory on the Open Internet ?? Tips for successful targeting ?? How a strategic approach to programmatic is essential for results This will be an informal discussion between the team designed to enable marketers interested in #programmatic to ask questions and gather tips and advice. They will breakdown the complexities of the programmatic landscape for marketers. The session will be recorded and sent to those who register afterwards so even if the timezone doesn't work for you the content will be available. When: 4th December, 9am PST | 5pm GMT | 12 noon EST Register here ????? https://hubs.ly/Q02YmhNp0 #openinternet #performance+ #webinar #advertisingwebinar

Cookie deprecation, what happens now? Good question. Several months after #Google announced a rollback on cookie deprecation, there is no further news. Dane Buchanan, our Chief Data & Analytics Officer, and Adam Landis, Head of Growth Branch, got together to clarify the situation as we know it so far. https://hubs.li/Q02YfS1C0 The resulting article is a fascinating round-up of why marketers should continue preparing for signal loss even with the cookie deprecation announcement. #cookiedeprecation #mediameasurement #mediamixmodels

Spotify Advertising just took another bold step in expanding programmatic advertising. Last month, they partnered with The Trade Desk to launch SAX Ad Exchange, a supply-side platform powered by UID2.0. As our Programmatic Supervisor Megan Price, this is a 'Game-changer for the industry and part of a larger shift as major platforms open their inventories to programmatic buys, reshaping the future of advertising as we know it.' Read more about this development here ??? https://hubs.li/Q02Y2Glh0

We’re proud to have a team that’s not only dedicated to achieving results for our clients but also passionate about making a lasting impact. ?? In partnership with lingkaran, our Indonesia team recently supported volunteers and NGO employees in advancing their missions. Read here on our latest blog: https://lnkd.in/db4bczva #DigitalMarketing #CommunityImpact #GivingBack

In recent years, one of the most significant uses of AI in #performancemarketing has been the development of automated performance campaign tools. #Google, #Meta, and #TikTok, all have versions combining advanced #machinelearning and automation to optimize ad performance without manual intervention. To understand the levers available to marketers within these tools, our Head of Search & Social,?Vitya Mieko Vijayan, compared the features; here is what we found. Read more here https://hubs.li/Q02X9rcv0