LZR Marketing

We were deep in the data, analyzing why some campaigns crushed it while others… well, flopped. Turns out, it wasn’t just the copy. Or the visuals. Or even the targeting. The best-performing campaigns all had one thing in common: clarity. No fluff. No jargon. Just clear, compelling messaging that speaks directly to what the audience actually cares about. Lesson learned: Confused people don’t convert. Keep it simple, keep it smart, and watch the magic happen. What’s the biggest lesson your industry has taught you? Let’s hear it! ?? #MarketingClarity #KeepItSimple #LZRMarketing #AhaMoment

A Day in the Life of LZR Marketing Founders: Chaos Edition ? 7 AM – Lattes & Coffee ?? 7:45 AM – Team calls & strategy check-ins ?? 8:30 AM – Client meetings & saving bad marketing ?? 9:30 AM – Designs & creativity ?? 12:00 PM – Take a break with the dogs ?? 1 PM – Reviewing content & ads (AKA making sure it doesn’t suck) ?? 4 PM – Wrap up… kind of. Running a marketing agency isn’t for the weak. But we wouldn’t trade it for anything. Need a team that actually gets marketing? Hit us up → LZRMarketing.com What’s the busiest part of your workday? ??

Employee Appreciation Day x Women's Month: A Double Celebration at LZR Marketing! Running a business is no small feat, but when your entire team is made up of powerhouse women (who also happen to be the co-founders), every day feels like a reason to celebrate. ?? This Employee Appreciation Day, we’re giving a well-deserved shoutout to… ourselves. ??♀? Because let’s be real—building, growing, and leading LZR Marketing takes passion, grit, and maybe a little caffeine-fueled magic. But we’re not in this alone! We’re constantly inspired by the incredible women business owners we’re lucky to know. From creatives to consultants, strategists to CEOs—your drive, innovation, and resilience make waves every single day. ?? Tag a woman-led business you admire (or your own!) so we can celebrate together! ??? #LZRMarketing #WomenInMarketing #EmployeeAppreciationDay #WomensMonth #WomenSupportingWomen #SmallButMighty

Is it because of the algorithm? Maybe it's just bad timing? Or maybe your budget just isn't what it should be.... The best ways to grow your business fast? Actually, it's pretty simple: Businesses stall because they refuse to adjust. Here’s some actual identifiers that might be hurting conversions: ?? 1. Your offer isn’t as good as you think. Be honest—are you solving a real problem, or just adding noise? Do you have an offer that's truly of value? The best way to know? Surveys. Gather your sales teams, or ask those who didn't convert to take a quick survey and learn fast. ?? 2. Your messaging is too broad. Generic marketing attracts no one. Get specific. Speak to your audience. Figure out your audience with A/B testing and focus groups. ?? 3. You’re ignoring the data. Gut feelings won’t scale your business. Opinions don't matter more than numbers. If your ads aren’t converting, your emails aren’t getting clicks, or your site isn’t driving sales—it’s time to pivot. ?? 4. Your marketing is outdated. Still using the same strategies from two years ago? Consumer behavior has changed. Have you? ?? 5. Your customer experience is the problem. Slow response times? Clunky website? Confusing checkout? People won’t wait for you to get it right—they’ll leave. If you’re nodding along, it’s time to stop DIY-ing your marketing and start seeing real growth. Luckily, LZR Marketing knows exactly how to fix this. We take brands from "Why aren’t we growing?" to "Holy sh*t, this is working." Let’s make your marketing actually convert. DM us or visit LZRMarketing.com to get started. What’s holding your business back the most? Drop it below. ??

No office culture? Your customers can tell. It's a tough truth, but simply put, you can’t fake great marketing. Data matters. But true collaboration fuels creativity. Trust leads to risk-taking. And strong internal culture leads to marketing that actually connects. Here’s how bad internal culture leaks into your external results: ?? Uninspired, corporate content – because no one felt comfortable pitching the risky, interesting ideas. ?? Inconsistent messaging – because different teams aren’t talking to each other. ?? Tone-deaf campaigns – because leadership is out of touch with both employees and customers. ?? Safe, forgettable branding – because fear of failure kills creative risks. On the flip side? The best marketing comes from teams that actually talk to each other, share ideas and trust each other enough to push boundaries. It's something we discovered when we started LZR Marketing. When we had the trust to really get together and put our talents to use and not be afraid to take risks, we practically soared. And that's been our approach ever since. TL;DR: Your office culture matters more than you might realize. Agree? How’s your company culture influencing your marketing? ??

"Hope this email finds you well..." If you're still starting your nurture emails like that in 2025, we need to talk. Email isn’t dead. But your click-through rates might be. The game is changing up in 2025. Here's how to make email campaigns that make an impact. 1?? Stop writing safe intros. Any greetings, the "just checking ins," and all those standard intros should be skipped. Head straight up the benefit to your reader and maybe even ? have a personality. ? 2?? Value first, pitch later. If your first email is “BUY NOW,” congrats, you just got ignored. Give them a reason to care before you ask for anything. 3?? Shorter is smarter. No one has time for a novel in their inbox. Test short copy (75 words) against even shorter copy (50 words). 4?? Make your email interactive. The trend for 2025 is incorporating videos, making photos clickable--all those elements help engagement. 5?? Personalization matters. Segment emails that are hitting the interest of your audience specifically. Clumping them together in one mass email will lose clicks. Make it personal, just don’t go full stalker mode. Email marketing in 2025 isn’t about blasting inboxes—it’s about creating conversations. Which one of these changes are you making first? ??

AI isn’t coming for your job.... But it is coming for your one-size-fits-all marketing approach. Personalization used to mean slapping {First Name} in an email and calling it a day. Not anymore. AI is making hyper-personalized marketing the new baseline. That means you can't be blasting the same generic ads, emails and expecting the same results. The good news? AI is a tool you can utilize to personalize your marketing. Here’s how: ? Ads that know what your audience wants before they even do. AI predicts buyer behavior, so lean on it. Don’t waste money showing you things you'd never click yourself. ? Adjust your websites in real time. Landing pages, product recommendations, even pricing—tailored dynamically to each visitor. (Creepy? Maybe. Effective? Absolutely.) ? Marketing that listens instead of shouts. AI analyzes real-time data to adjust messaging based on user behavior, rather than making marketers guess. AI isn’t just a tool—it’s a shift in how we connect with customers. And if you’re still marketing like it’s 2015, AI-driven brands are going to eat your lunch. Need help harnessing AI? Drop a comment below; we got you. ??

Ever heard this in a work meeting? (Sorry in advance) ?? “We’re disrupting the ecosystem to create scalable, value-added solutions that align with our omni-channel storytelling strategy.” If you need a translation, it means we’re working a lot. Let’s face it, marketing is full of jargon we all secretly hate—yet we’re guilty of dropping words like "synergy" into a meeting just to sound smarter. But do your buzzwords actually add clarity, or are you just “optimizing” confusion and driving away your audience? If your audience doesn’t get it, they won’t Google it—they’ll move on. And if your bounce rate’s higher than your coffee intake, it’s time to rethink your words. Remember this: Benefits > Features. Speak their language, not yours. How do you figure out what words your audience does connect with? ? A/B Tests. Whenever you can! ? Focus groups. ? Surveys ? Sales Team insights Once you find the message your audience wants, you’re going to find the bounce rate lower and the conversions skyrocket. We mean skyrocket. We’ve seen it happen. What’s your least favorite marketing buzzword? Drop it below ??. (No judgment—we’ve probably used it too.)

Social media doesn’t care about your product pitch... The internet is drowning in entertaining content. If you’re trying to stand out in 2025, you’re not just competing with other brands—you’re up against the latest memes, TikTok dances, even Karen’s 10-minute rant on Facebook is more entertaining than you. ?What works? Stories. No, not the “we were founded in 1985” kind. The kind that stops the doom scrolling right its tracks, and leaves the reader saying “wow, that’s me,” and hit share. ? The challenge is real, but so is the opportunity. The brands that win? They tell stories that matter. So, what’s yours? ?? Let’s craft a story your audience won’t just hear—they’ll feel.

As expected, the Super Bowl delivered some?hard-hitting?commercials. I mean, that’s why we all tune in, right? The football is just a bonus.???♀? Some of our favorites? The?Powerhouse Women?Nike ad (goosebumps), the?Miller Pickleball showdown?(because apparently, pickleball?is?life now), and?Seal as a literal seal?(we’ve all been waiting for this moment). Which ad won?your?Super Bowl? Drop your pick below! ?? #SuperBowlAds #MarketingMagic