LyveCom

?? Building a D2C Brand in the Trenches: 5 Unfiltered Lessons from the Founders of AWARE Hair ?? The other week LyveCom and Callista Media hosted a Q4 kick-off with some amazing CPG/DTC founders in LA. If you’re in #DTC, you know it’s a battlefield out there. Between rising CACs, competing with retail giants, and celebrity brands flooding the market, it’s hard to stand out. But in our recent Founder Trenches interview, AWARE Hair’s founders, Jade Wong and David, shared what it takes to push through — and it’s packed with insights every DTC founder should hear. ?? Here are the 5 biggest takeaways: ?? Mission-Driven Brands Win the Long Game AWARE Hair is relentless in its mission: clean, professional-grade haircare tackling real scalp issues like dandruff and hair loss. They didn’t just launch with a product — they launched with a purpose. Brands that are clear about why they exist outlast those focused solely on what they sell. Ditch the Discounts — Build Trust Instead Instead of deep Black Friday discounts or signup codes, Aware Hair keeps prices fair year-round. Their reasoning? Quality ingredients speak louder than discounts. For DTC brands, the lesson is clear: Don’t race to the bottom on pricing. Build trust with your audience instead. ? Go Where the Giants Aren’t The haircare space is a “red ocean” with celebrities and conglomerates everywhere. Aware Hair found a way to swim against the current by partnering with salons — an untapped channel where they can give small business owners a top-tier product for their clients. Don’t be afraid to explore lesser-known paths to reach your ideal customer. ? Stand for Transparency When they say “100% natural fragrance,” they mean it. While most brands hide behind thousands of “fragrance” chemicals, Aware Hair’s transparency sets them apart. Today’s consumers value transparency, so keep it real about what goes into your products. ? Invest in Self-Belief (It’s Harder Than You Think!) Jade and David came from corporate backgrounds, battled imposter syndrome, and built their brand anyway. They believe that success starts with an unshakeable belief in what you’re doing. As founders, it’s easy to doubt, but this belief fuels your journey and keeps you going through the toughest times. ???? What’s been your biggest challenge in the DTC world? Let’s get real in the comments! ?? Check out AWARE Hair at AwareHair.com — they’re leading the charge on redefining natural, effective haircare. #DTC #FounderLessons #Ecommerce #BrandBuilding #AwareHair

Ever struggled to turn your product videos and UGC into direct sales channels on your Shopify store? 3 years ago, I was product managing at a DTC brand that delivered solid engagement but disappointing conversion rates on their product pages. Static product pages with life style photography just weren't cutting it anymore... And embedding video with traditional means just nuked our site speed. Today, our clients are repurposing their video content into interactive video shopping experiences increasing conversions up to 30% better than traditional static ecommerce pages. ? What LyveCom's AI Video Commerce Platform delivers: ? Instant one-click product purchase right from your videos ? Endless scroll similar to IG Reels or TikTok ? Zero impact on site speed ? Live shopping events that create urgency and excitement ? Real-time analytics on viewer engagement and purchase behavior ? Seamless integration with your existing ecommerce platform The future of ecommerce is already here, and your competitors are already making the switch. Don't get left behind.. It takes less just a few clicks to tranform your store into an engaging, video experience that consumers are now accustomed to. Makes it easier for your customers to discover product, address buyer decision questions, and keeping your customers on site all with the power of shoppable video. Try it out and happy crushing your conversion rates!

?? BREAKING: The Future of Commerce is HERE, and You're Invited! ?????

Content fatigue is hella real right now.. ?? Attention Fashion Brands! ?? Looking for fresh content ideas that not only engage your audience but also drive real results? We’ve got you covered with three game-changing video concepts that are perfect for your next campaign: ? Mix and Match Challenge: Show off the versatility of your pieces by having creators make multiple outfits with a limited selection. It’s a fun way to showcase how your products can be styled in countless ways, making them must-haves for any wardrobe. ? Styling for Events: Get specific with your content! Whether it’s the latest Sabrina Carpenter tour or a perfect date night, have creators do a “get ready with me for ____” style video featuring your brand. It’s a great way to tap into trending events and show your products in action. ? Fashion Evolution: This one’s a hit for nostalgia and transformation. Have creators compare their style from a year ago to now, using your brand’s products. It allows users to see how your fashion can help them evolve and elevate their personal style. ?? Bonus Tip: Make these videos shoppable on your site! Extend the asset’s shelf life and drive meaningful ROI by turning engaging content into conversions. Shoppable videos answer customer questions in real-time, making it easier for them to say “yes” to your brand. These ideas don’t just engage—they convert. Ready to convert your boring static pages into some video magic? Follow me for more tips on how to turn your content into a conversion machine. #FashionMarketing #ContentCreation #Ecommerce #ShoppableVideos #VideoMarketing #FashionBrands #DTC #MarketingTips #LyveCom #ConversionBoost

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DTC Founders: The Secret to Skyrocketing Your Brand's Authenticity? ?? Hey there, fellow DTC brand builders! Let's talk about the elephant in the room: In a world of polished ads and perfect Instagram grids, how do you REALLY connect with your customers? ?? The answer? Video. But not just any video – I'm talking about raw, authentic, personality-driven content that puts a face to your brand. Here's why this matters: - People buy from people, not faceless corporations - Authenticity builds trust (and trust = sales) - Video storytelling creates emotional connections At LyveCom, we've seen DTC brands transform their entire customer journey with the right video strategy. Here's a sneak peek of what works: ? Founder story videos (Think: "Why I started this company at 2 AM in my garage") ? Behind-the-scenes glimpses of your team and processes ? User-generated content featuring real customers ? Live Q&A sessions addressing customer pain points One of our clients saw a 300% increase in conversion rates by adding these authentic video touchpoints throughout their funnel. ?? But here's the kicker: You don't need a Hollywood budget or a media team to make this work. In fact, sometimes the most "imperfect" videos perform the best. Why? Because they're real...... ?? Pro tip: Start with your "why." Share your founder's story, your mission, and what drives you. This isn't just content – it's the foundation of your brand's relationship with your customers. Remember: In the #DTC world, your brand isn't just what you sell. It's who you are, what you stand for, and the story you tell. Video is your megaphone to share that story. So, my question to you: What's holding you back from putting yourself out there and being the face of your brand? ?? Drop a comment: Have you tried incorporating more authentic video content in your marketing? What were the results? #DTCBrands #AuthenticMarketing #VideoStrategy #BrandStorytelling P.S. Curious about how to implement a full-funnel video strategy for your DTC brand? Let's chat. Drop me a DM or send this to someone who disagrees ??

?? Pay attention DTC Marketers: The Game Has Changed... Here's a story of someone like you who was struggling with organic reach... Emily, your trusted brand manager, is frustrated... Her content wasn't performing, and ad costs were skyrocketing. Sound familiar? But then she discovered these 4 UNSTOPPABLE hooks that are crushing it in Q3 2023: 1?? "Here's a story of someone like you who ____" 2?? "Here's your potential future: [paint point]" 3?? "This is what sets X apart from Y" 4?? "And I'm gonna hold you really close when I say this.." Here's your potential future: You're creating content that your audience can't help but engage with and share with friends. (quote me on this) And I'm gonna hold you really close when I say this... The key to winning on social in 2024 is sparking comments (and responding..) and SHARES, SHARES, Shares,. It's not just about likes and vanity metrics... ?? Hot Take: Video commerce is the next frontier. Are you ready? Agree? Disagree? Share your thoughts below! ?? #VideoCommerce #OrganicGrowth #DTCMarketing #ContentStrategy

Statics or Video? ?? That's the age old question... Are you still relying solely on images for your product pages? It’s time to rethink your strat a bit.. ?? Why Videos Trump Images on your stores or landing pages? ?? 84% OF ALL internet traffic is video... Higher Engagement: Videos capture attention and keep users engaged 2.6X times longer than images. Better Conversion Rates: Shoppable videos can increase conversions by up to +80%. Social Media Boost: Videos generate 1,200% more shares than text and images combined. Consumer Preference: 72% of customers prefer learning about a product through video. ?? Pro Tip: Use LyveCom to seamlessly integrate shoppable reels into your product pages with practically no site speed impact.

?? Want the secret to B2B SaaS success? It's All About the Homies.. A buddy of mine, Max Benator from Orca, sent me this today, and it really hit close to home... It made me realize that here at LyveCom, I’m truly working with the homies (both dudes and dudettes). The beauty is, when you’re getting punched in the mouth hourly running a startup, it’s way more fun when homies are around because you can at least laugh it up and then curl up and cry later. I always say, "Even if it fails, it's about the friends you met along the way." Don’t think I’ve ever shared how LyveCom really came to be and what our all-star team looks like, so here it goes. ???? Roman Beleavschii, our Founding Front-End Lead, has been my friend since I was 5 years old. Growing up on the same block in the poorest country in Eastern EU with a GDP of $12B, he was my Internet Operator. If you remember Internet Cafes back in the day, he’d hook me up with extra hours for an overnight deal, and I'd sit in for 12-14 hours playing C.S. 1.6 and BF2. We’ve been working together ever since, from Covet Shipping (Acquired by AxleHire) to leading at LyveCom. It’s a blessing and rare to work with a best friend while focusing on our mission. ??? Serhii Levyk, our Founding BE Infra Engineer, has been a part of my life for almost 8 years. I first hired him at Aurate New York, and we instantly clicked. We’ve spoken nearly every day since – that’s 2,922 days straight! (more than my now ex-gf) Talk about a Snap Inc. streak smh... ???? Vlas Smoleac, my younger brother, is an absolute killer in sales automation at just 20 years old. His first (and hopefully only) job is at LyveCom. He’s getting an MBA in real life, all while learning how to get punched in the teeth and smile. ?? ??♀? Krista Leach, our absolute wonder woman. She was a Lyve user who loved the product so much she decided to become our first CSM.. A few days ago, she gave birth to a beautiful baby boy, and hours later, she was Slacking me stuff ????. That is definitely someone you want on the front lines with you! ?? Kevin Gould, my Co-Founder, is a name you’d know unless you live under a rock.. None of this would’ve been possible without him, and I can truly call him the GOAT homie. So yes, building B2B SaaS with homies doesn’t just cure loneliness; you get a tribe – a tribe of strength, resilience, the ups, the downs, and most importantly, homies for life. Share this story or tag a homie you appreciate in your startup journey!

?? Big News for Agencies and Shopify Brands! ?? We’re thrilled to announce that LyveCom is launching our Affiliate Partner Program to the public! ?? Why are we doing this? We believe in the power of our community and the incredible word-of-mouth support we've been receiving. It’s time to start rewarding our unsung evangelists who have been spreading the word about LyveCom! Here’s how it works: Sign up for free: https://lnkd.in/d6YYXBzK ?? Get your unique link: Share it with other brands via email, social media, or directly. Earn 20% commission: Get 20% of ALL revenue from every brand that installs using your link. Track your success: Monitor brand installs and commission payments in your personal dashboard. Get paid easily: Pull your commission directly into your bank account or PayPal, every month. Why is this a game-changer? Your referrals can skip the lengthy sales cycle! They can simply install the app and go through our self-serve onboarding flow. And if they need help, our team is always ready to chat. ?? ?? Pro Tip: Promote your link everywhere – email campaigns, social media posts, and direct outreach to your network. The more you share, the more you earn! #LyveCom #AffiliateMarketing #ShopifyPlus #Ecommerce #VideoMarketing #MarketingStrategy #PassiveIncome #JoinUs