Sarah sets some great expectations for those new to influencer marketing Here's some additional considerations: The Riches are in the Niches: Generalists can be hit or miss so expect to pay a premium (20-30% more) for top-tier industry experts. Their influence can drive a meaningful ROI by tapping into their respective communities. Micro-Influencers: It's not all about followings so don't underestimate smaller accounts 5K-10K followers/subscribers as they often deliver 3-4x higher engagement in B2B. It's harder to scale trust within massive audiences as their preferences tend to differ. Leveraging your Team: Employee influencers can generate 8x more engagement than brand accounts as they offer in-depth perspectives on the products they know and love.
Up to 10,000 followers - $250 10,000-50,000 followers - $488 50,000-100,000 followers - $608 100,000-500,000 followers - $2,433 These are average price quotes we are seeing for 1 sponsored LinkedIn post when analyzing 50 Influencer partnerships over the past few months. These are pretty similar prices to what we are seeing on Twitter and much lower than Instagram, Tiktok and Youtube. However, ROI can be just as much, which is quite amazing. When choosing a Linkedin influencer, this is the criteria we look for: 1. Relevant title/profession to our target audience/message 2. Number of followers 3. Post cadence (ideally min once a week) 4. Content relevance to our product/brand 5. Number of likes per post (min 100), comments per post (min 50), and reposts per posts (min 10) Number 1 and number 5 are deal makers or breakers for us. The rest are negotiable. #influencermarketing