TV Advertising is not one-size-fits-all. By using advanced audience segmentation, brands can deliver personalized messages to specific groups, improving engagement and ROI ?? Explore the different types of audience segmentation and how LWD can help your campaigns stand out in today’s crowded media landscape! Read more ?? https://lnkd.in/eNuKBiAx #AudienceSegmentation #TVAdvertising #PerformanceMarketing #TargetedAds #MarketingInsights
Lockard & Wechsler Direct
广告服务
Irvington，NY 4,197 位关注者
Advancing the art and science of performance marketing with unparalleled proprietary attribution technology since 1991.
关于我们
Lockard & Wechsler is a full-service performance marketing agency, where science, art and culture drive ROI. Our expert team of media and advertising mavens are armed with proprietary research and analytics tools, including our media planning and buying technology, MediaPro?, to deliver results quickly and easily. Our culture is built around the daily discipline of understanding performance and clearance, giving our teams the fundamentals to build successful integrated performance marketing campaigns. We lead by experience, rather than learning at your expense. Our campaigns are planned, scaled, and optimized; one spot, one rotation, and one network at a time. No matter how strong a campaign, there are always underperforming media to renegotiate or eliminate. -Client Focused- We’re passionate about doing what’s in your best interest. So, if there’s nothing in it for you, there’s nothing in it for us. -Smart Negotiators- We’re seeking smart buying opportunities hour after hour. Plus, with $450 million in annual billings, we bring considerable clout and influence to bear on each and every buy. -Industry-Savvy Professionals- Whether it’s long-form or short-form DRTV, print, digital, or alternative media, our top planners and buyers bring decades of knowledge and insight on rates, availability, and performance ensuring you’re maximizing your returns. We’re veterans, with deep expertise across a wide range of products and services.
- 网站
-
https://www.lwdirect.com
Lockard & Wechsler Direct的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Irvington，NY
- 类型
- 私人持股
- 创立
- 1991
- 领域
- Direct Marketing、DRTV、DR Print、Direct Mail、Digital、Alternative、Creative、Production、Advertising、Infomercial、Media Planning、Media Buying、print、radio、Hispanic DRTV、Per Inquiry、Performance Marketing、eCommerce、OTT、DTC、Direct Response和Streaming Video
地点
-
主要
获取路线
2 Bridge Street
Suite 200
US，NY，Irvington，10533
Lockard & Wechsler Direct员工
动态
-
#BlackFriday is only one part of the holiday shopping frenzy. Read our latest blog post to better understand why "Cyber Five" is the most important week of the year for retailers and how TV plays a pivotal role in their success ????? #CyberFive #TVAdvertising #HolidayShopping #RetailStrategy
-
Today is World Television Day! ?? Declared by the United Nations in 1996, it’s a day to celebrate TV’s role in educating, informing, and entertaining audiences worldwide. As a symbol of communication and globalization, television continues to shape decisions, connect communities, and inspire change. Let’s take a moment to recognize its impact and celebrate by tuning into something that broadens our world ?? #WorldTVDay
-
-
Data is the key to TV advertising success! ?? ?? At LWD, we use advanced analytics to refine targeting, optimize ad placements, and boost ROI. Discover how our custom programs like SmartMatch 360? and IntelliTrade? can elevate Total TV strategies: https://lnkd.in/e2JVZx-R #PerformanceMarketing #TVAdvertising #DataDriven
-
-
We're honored to announce that LWD and Endurance Warranty Services, LLC were recognized with an Honorable Mention in Chief Marketer’s 2024 Campaigns of the Year Awards! Powered by LWD’s data-driven strategies and innovative targeting capabilities, Endurance's total video campaign set out to increase engagement and conversions. A huge thank you to both teams for the collaboration and vision that made this campaign a standout success and garnered this "Best Lead Generation" recognition. #LeadGeneration #PerformanceMarketing #TotalVideo
LWD and Endurance Honored with Distinction in Chief Marketer’s 2024 Campaigns of the Year Awards
Lockard & Wechsler Direct，发布于领英
-
Thanks Performance-Driven Marketing Institute (PDMI) for this awesome feature on our amazing President ASIEYA PINE!
In an exclusive Q&A in the fall issue of #ThePDMI's #ResultsMagazine, Lockard & Wechsler Direct President ASIEYA PINE looks back on her career and ahead to what's next as she celebrates her 25th anniversary at the agency. #leadership #performancemarketing #D2C
Results Magazine - After 25 Years at LWD, Pine Espouses a Positive Vision for the Future
resultsmagazine-digital.com
-
This Veterans Day, we are honoring and expressing gratitude to all those who served—remembering their sacrifice and celebrating their bravery. #VeteransDay
-
-
#ElectionDay Reminder! ??? Today, we have a chance to make our voices heard—let’s get out there and vote!
-
-
We had a fang-tastic time this Halloween! ??♂? The LWD team goes ALL OUT for Spooky Season!! Check out these shots from our epic costume contest, showcasing our agency's creativity and team spirit. Which one is your favorite? ?? #HappyHalloween #CostumeContest
-
-
-
-
-
+8
-
-
We are honored to announce that LWD has been recognized as a 2024 Power Partner Award winner by Inc. Magazine! This award recognizes companies with proven track records of supporting entrepreneurs and driving business growth. At LWD, we pride ourselves on being more than just a marketing agency—we are partners in our client's success. Whether it's delivering high-performance media strategies or optimizing KPIs across Total Video platforms, our goal is to help brands thrive. A HUGE thanks to our clients, team, and media partners for their ongoing support. Let’s keep achieving great things together! ?? ?? Read more: https://lnkd.in/eV-Uz7_5 #PowerPartner #ClientSuccess #PerformanceMarketing
-