The Luxury Institute, LLC

The Luxury Institute, LLC

商务咨询服务

New York，NY 6,069 位关注者

The Expertise of Emotionally Intelligent Luxury

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In the last 21 years, Luxury Institute has served over 1,100 luxury and premium goods and services brands with leading-edge research, consulting and training solutions developed by the best, most successful minds in the industry. ? Today, Luxury Institute has the largest global network of top-tier luxury executives, experts, HNW and UHNW individuals and families, and each support Luxury Institute in serving the unique needs of its clients. ? Luxury Institute has conducted more quantitative and qualitative research with affluent, HNW, and UHNW consumers than any other entity and has significantly shaped the way luxury and premium goods and services brands serve luxury consumers today.?This expertise has led to Luxury Institute’s high-performance relationship building education system, Luxcelerate, and its online education program, The Mastery of HNW Relationship Building. Each dramatically improves the emotional intelligence skills and self-mastery skills that drive high-performance HNW and UHNW relationship building and results. ? With unique, unmatched expertise in emotionally intelligent luxury, Luxury Institute has helped top-tier luxury and premium brands create extraordinary customer experiences, build long-term relationships and achieve financial results.

网站
https://www.luxuryInstitute.com
所属行业
商务咨询服务
规模
2-10 人
总部
New York，NY
类型
私人持股
创立
2002
领域
Research、High Performance Client Relationship Building、Consulting、Luxcelerate、CRM、Luxury Intelligence、Membership Association、Training and Education、Global Luxury Expert Network、Digital Transformation、Technology、Advanced Personalization Xchange和Private Client Professional Certification

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  • 查看The Luxury Institute, LLC的公司主页，图片
    The Luxury Institute, LLC

    6,069 位关注者

    查看Milton Pedraza的档案，图片
    Milton Pedraza

    Luxury’s Aspirational consumers are challenged, so pundits are?recommending that brands focus on competing fiercely for the top 1%. The latest claim is that the top 1% account for 40% of the sales at luxury brands. Not in any P&Ls we have seen; and we see many.?And that strategy excludes 99% of the customer base. Not very smart. ? And SuperClients all have a natural limit as to how much they will buy annually from your brand. You wind up eroding your profit margins and "rewarding" SuperClients who were going to buy a maximum amount anyway. ? Instead of?focusing primarily on?the top 1%, it is more effective to focus on the top 20% of customers who deliver 70%, and sometimes 80% of sales. But do not ignore Aspirationals. They build the future. In our next White Paper “The Myth of the Top 1%” Luxury Institute shares insights that are based on HNW and UHNW research and help you manage all your customer segments efficiently and effectively.? ? In our research with our vast global network of HNW and UHNW individuals and families, on behalf of the world’s most prolific brands, and for our own account, the two most resounding reasons they are loyal is that true luxury brands consistently deliver unique, compelling products/experiences, and brand ambassadors are masters of expertise, empathy, kindness, trustworthiness and creativity that create joy, and build long-term trusted relationships. The joy lingers; the trust endures. ? To learn how to empower your brand and your team to design and deliver extraordinary experiences that build trust and revenue without eroding your margins or excluding valuable customers, sign up for our popular online course now: The Mastery of HNW Relationship Building: ? https://lnkd.in/ewHvUiAA

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  • The Luxury Institute, LLC转发了

    The article is accessible and our quotes and comments speak for themselves. When you are an objective and independent entity such as The Luxury Institute, LLC, that seeks to protect, enhance and promote the best interests of our beloved luxury industry, our true luxury brand clients, and their luxury clients, especially the HNW and UHNW SuperClients, you carry a responsibility to be factual and honest. That’s how you earn TRUST. It is also the only way we preserve the integrity of our industry and its brands.

    In Luxury Ecommerce Upheaval, Coupang Swoops In To Save Farfetch

    In Luxury Ecommerce Upheaval, Coupang Swoops In To Save Farfetch

    mediapost.com

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